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I’m an industrial designer with a multidisciplinary background in branding, interior design, retail, and 3D visualization. I’ve worked with studios such as Anagrama, Landor, and Savvy Studio, where I’ve helped shape visual identities, environments, and brand systems that connect concept, clarity, and craft. My approach to design is grounded in function and coherence. I focus on how form, space, and communication align to create solutions that make sense—visually, strategically, and in context. I care about precision and consistency, but also about finding a sense of logic and simplicity in every project. I’m open to collaborations related to brand identity, spatial design, and visual direction. You can reach me at [email protected] and a complete portfolio is available in PDF upon request.

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Washington 2101 — Architecture

This three-story commercial building was conceived as a clear and cohesive spatial system. The project houses three retail units of identical typology, organized through a consistent structural and spatial logic that allows repetition without redundancy.

The façade is defined by a continuous glass block skin embedded within a monolithic concrete volume. While the building presents a solid and restrained exterior, light permeates through the glass block surface, producing a soft and diffused glow that shifts throughout the day. The contrast between mass and luminosity becomes the project’s primary expression.

Although the building asserts a contemporary, monolithic presence, its proportions and material restraint acknowledge the surrounding context of local residential architecture. Rather than mimicking historical language, the project engages it through rhythm, scale, and solidity — maintaining continuity without nostalgia.

Internally, each unit is conceived as an open-plan, flexible space. The layout establishes a clear circulation core while preserving a neutral and adaptable interior condition. The spatial system allows tenants to define the program according to their needs, supporting retail, studio, or hybrid commercial uses.

The project focuses on clarity, repetition, and material coherence — aligning structure, light, and spatial organization into a unified architectural statement.

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Fausta — Naming, Branding, Packaging, and Brand Strategy

I developed the complete brand project for Fausta, a dry pasta made from yellow peas. The product was primarily designed for people with celiac disease, but the goal was to make it equally appealing to a younger audience interested in healthier lifestyles and open to discovering new products on the shelf.

The concept began with the name “Fausta”, inspired by a fictional Italian character one can imagine cooking pasta with warmth and love. This narrative brings authenticity and emotional depth to the brand, connecting tradition with a modern and accessible identity.

The product line includes Spaghetti, Penne, and Fusilli, each represented by a custom icon that captures a simplified silhouette of its pasta shape. These icons were designed to work as a flexible system across brand applications, enhancing recognition and coherence. Each pasta variety was assigned its own distinctive color, allowing them to stand out individually while remaining visually unified as part of the Fausta family.

The packaging features a transparent window that showcases the product itself—a reddish-toned pasta that immediately sets it apart from traditional wheat pasta. This visual detail was intentionally highlighted to attract consumer attention and communicate the product’s natural difference right on the shelf.

To enrich the visual language, four core icons were designed, each representing key brand attributes: a chickpea, a plant, a pod, and a flower. These symbols add a playful and colorful dimension to the brand system, working across packaging, signage, and digital applications to strengthen the storytelling and reinforce Fausta’s essence as natural, healthy, and handcrafted.

Through an integrated approach to naming, branding, packaging, and strategy, Fausta was positioned as a brand that blends health, style, and accessibility, offering a coherent and appealing visual and product experience that stands out within the grocery landscape.

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Wings (Espina Estudio) - Interior Design

Wings is one of Mexico’s most iconic restaurant chains located in airports, with over five decades of history. For its renovation at Mexico City International Airport, we developed a comprehensive interior and experience design project in collaboration with Roberto Treviño, Abraham de la Rosa, and Espina Estudio, who led the visual identity and branding.

As creative directors, Roberto Treviño and I guided the conceptual and aesthetic development of the interior space, while together with Abraham de la Rosa we implemented a user-centered design methodology aimed at understanding both the functional and emotional needs of the modern traveler.

The result is a space that balances efficiency and warmth, combining materials and forms inspired by mid-century design with a contemporary palette that harmonizes with the new brand identity. Every decision—from spatial distribution to finishes and lighting—was made in close collaboration between the interior and branding teams, creating a cohesive and fluid experience that adapts to the traveler’s pace and purpose.

This new stage of Wings reinterprets the nostalgia of classic travel through a contemporary lens, offering an environment that conveys calm, familiarity, and comfort within the dynamic context of the airport.

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Diario Comedor (Panamá Studio) - Interior Design

For this project, I designed in collaboration with Panamá Studio the interior of Diario Comedor, a modern Mexican eatery located in Colonia Del Valle, CDMX, inside the World Trade Center. The goal was to capture the essence of a traditional fondita—homey, warm, full of the smell of authentic home cooking—while giving it a polished look that the city demands.

The design plays with textures, colors, and lighting to bridge tradition and modernity: rustic materials, subtle earthy tones, comfortable seating, combined with well-placed accents to keep it fresh and lively. Every corner feels inviting, making diners feel both at ease and inspired.

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Big Slice - Interior Design

For this project, I designed the interior of Big Slice, an Italian restaurant offering wood-fired pizza and an à la carte pasta menu. The concept aimed to create a visually striking space that blends modern design with Italy's rich culinary heritage. The result is a vibrant, colorful interior that invites guests to explore every corner, reflecting the passion for food and the lively atmosphere of the restaurant.

The design incorporates bold colors and dynamic shapes, creating a playful yet sophisticated environment. The use of traditional Italian elements, such as rustic textures and classic patterns, adds depth and authenticity to the space. This fusion of styles creates a welcoming and engaging atmosphere, making Big Slice not just a place to eat, but an experience to savor.

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Kuro Deko (Panamá Studio) - 3D Rendering

In collaboration with Panamá Studio, I contributed 3D renders and an animation for the documentation of a project in which they designed the cover and cassette for a Japanese artist’s EP, released as a set of two cassettes. The goal was to create visuals that not only showcase the physical design but also convey the artistic identity and aesthetic of the music.

My work focused on producing high-quality renders and animated sequences that highlight the textures, colors, and form of the cassettes, enhancing the presentation for the portfolio and promotional materials. This project reflects the synergy between graphic design, music, and 3D visualization, providing an engaging way to experience the release. For more information about the project, visit Panamá Studio's website.

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REWA (Espina Estudio) - 3D Rendering

Collaborating with Espina Studio, I worked on the 3D visualization of REWA, a personal care brand focused on clarity, balance, and presence. I modeled, textured, lit, and rendered the packaging, bringing the brand’s minimalist and calm aesthetic to life.

These visuals were used in the project’s documentation post for Espina Studio’s portfolio, helping translate the 2D branding into a tangible 3D experience.

More details about the project can be found on Espina Estudio’s website

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Acapella Tulum - Store Design

This project involved designing the clothing store Acapella, located in Tulum, Mexico. The concept aimed to reflect the brand’s minimalist and contemporary identity by integrating materials and forms that harmonize with the natural surroundings. The gray concrete of the main walls and structures provides solidity and modernity, while the natural light and warm tones of the tropical landscape create a subtle, harmonious contrast, evoking the relaxed and exclusive feeling of the beach.

During development, spatial solutions were explored to connect the interior with the exterior environment, using large openings and open areas to create a continuous visual flow. Every detail of the furniture, finishes, and lighting was carefully considered to highlight the products and offer a comfortable and memorable shopping experience, reinforcing Acapella’s elegant and organic aesthetic in Tulum.

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Kirnbauer - Logo, Cover & Merch Design

For this project, I designed the logo, single cover, and 3D script elements for Kirnbauer's track “Siento Qué.” The concept features a bold red 3D script that contrasts with the blue sky, creating a striking visual identity that reflects the track’s energy and the artist’s dynamic style.

The single cover showcases the red script against a minimalist background, maintaining a clean and contemporary aesthetic. The 3D script elements were also integrated into the music video, enhancing the visual storytelling and providing a cohesive brand experience across different media.

In addition, I designed merchandise for the FAMA art fair, where the single was premiered. The merch was conceived as if the show itself were an exclusive 1-of-1 art piece, emphasizing uniqueness and collectibility, reinforcing the track's presentation as a special artistic experience.

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Walnut Grove - Branding & Product Design

For this project, I developed the branding for Walnut Grove, a furniture brand aiming to position itself as a high-quality alternative compared to competitors in stores like Walmart and Sam’s. The brand takes its name from the company’s location in Colonia Nogalar, which inspired the logo: a stylized walnut tree icon that reflects the brand’s identity and heritage. Several applications were designed, including labels and packaging, to create a cohesive and premium visual system.

In addition to branding, I redesigned a series of 10 existing furniture products, updating their style and selecting new fabrics to bring them up to contemporary standards. The project balances modern design, quality materials, and functional elegance, reinforcing Walnut Grove’s position as a premium furniture brand while maintaining a strong connection to its origins.

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Tostao x Bobo - Custom Coffee Cups

For this project, I collaborated on Bobo, an experimental design project where we create utilitarian objects with playful, inflated forms and bold, vibrant colors—what we like to call “bobas.” For Tostao, a coffee brand with a fun, cartoonish universe, we were asked to design a line of handmade coffee cups in various sizes for different drinks, including flat white, latte, and americano.

The cups feature irregular, oversized shapes and striking colors that reflect both Bobo’s playful aesthetic and Tostão’s whimsical brand identity. Each piece was handcrafted from liquid clay in molds and hand-painted, balancing functionality with a decorative, collectible quality. This project celebrates the fusion of art and everyday objects, transforming a simple coffee experience into a unique, vibrant moment.

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XPAN (Panamá Studio) - 3D Rendering & Animation

I collaborated with Panamá Studio on a series of product renders and 360° animations for XPAN, a Mexico City–based audio brand focused on high-fidelity sound design and engineering.

The goal of the project was to create hyper-realistic and visually consistent imagery for their online store (xpan.earth), highlighting the craftsmanship and minimalist design of their products.

My role involved 3D modeling, texturing, lighting, and rendering, ensuring visual coherence aligned with the brand’s aesthetic. Additionally, I produced basic 360° product animations that allow users to explore each piece from multiple angles, enhancing the digital shopping experience.

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DNA Magazine 10th Anniversary Book - 3D Animation

I created a promotional animation for DNA Magazine, celebrating the release of their 10th Anniversary Book. The piece was designed for use across their website and social media channels, aiming to highlight the editorial design and convey the visual essence of the publication.

The animation features subtle motion, visual rhythm, and attention to graphic details, crafted to generate interest and reinforce the magazine’s identity through a dynamic and visually consistent presentation.

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Michelin Performance Center (Landor Agency) - Interior Design

I collaborated with Landor Agency on the interior design of the Michelin Performance Center, a customer service and maintenance space focused on providing a modern, comfortable, and functional experience.

The goal was to reimagine the traditional auto service center as a contemporary, welcoming environment where clients can feel at ease while their vehicle is being serviced. The design features clean lines, modern materials, and a color palette inspired by Michelin’s brand identity, creating an atmosphere that conveys technology, trust, and comfort.

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Acapella Saltillo — Interior Design

I developed the interior design for Acapella’s store in Saltillo, Coahuila, starting from a space with double-height ceilings and large windows that naturally provided openness and light. The project aimed to capitalize on these architectural features to create a clean, contemporary experience aligned with the brand’s identity.

The concept focused on emphasizing verticality and natural light, complemented by iconic lighting fixtures that highlight the garments and guide the customer’s journey through the store. The overall aesthetic embraces a minimal industrial style, characterized by neutral finishes, honest materials, and a warm yet modern atmosphere.

A key part of the project was the design of custom-made furniture, developed specifically for this location. Each piece follows the same design language, forming interlocking modular compositions reminiscent of Tetris blocks — functioning both as display units and sculptural elements within the space.

The result is a store that embodies Acapella’s refined simplicity and contemporary spirit, offering an immersive shopping experience that feels cohesive, elegant, and true to the brand’s essence.

Interior Design for a clothing brand.

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Ellaz Vending Machine — Beauty Product Dispenser Design

I designed the outer shell of a vending machine dedicated to women’s beauty products and nipple patches, conceived for placement in shopping malls to provide a self-service experience that is accessible, practical, and visually distinctive.

The project posed both an aesthetic and structural challenge, as it required not only defining the visual language and overall form but also engineering the internal framework and producing all technical files for fabrication. The structure consists of modular PTR frames that interlock like a puzzle, creating a strong base later clad in a vertically corrugated surface with a pink gradient finish, conveying softness and femininity while maintaining a bold visual impact.

On both sides of the machine, two illuminated display boxes showcase new products and seasonal promotions, transforming the vending unit into a visual communication piece rather than a simple sales point.

The result is a vending machine with its own identity, merging design, function, and modular construction into an object that enhances accessibility and strengthens the brand’s presence in public spaces.

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Endless Luxe (Common Matter) - Beauty Product Renders and Animations

I collaborated with Common Matter on the production of 3D renders and animations for Endless Luxe, a beauty brand known for its clean aesthetic, refined simplicity, and distinctive green tone. The goal was to create high-quality visual content for the brand’s website and social media, faithfully expressing its minimalist and luxurious identity.

All products in the collection were fully modeled and rendered, with close attention to materials, reflections, and composition to evoke purity and contemporary elegance. Lighting design played a key role in highlighting the texture, transparency, and signature color of each container, resulting in photorealistic and chromatically consistent imagery.

In addition, subtle, precise animations were developed to showcase the products from multiple angles, adding motion and depth to the brand’s visual communication.

The final outcome was a cohesive and sophisticated digital set that reinforces Endless Luxe’s visual identity and enhances its modern, balanced, and immersive online presence. More information about this project can be found on Common Matter’s website and social media channels.