I‘m a fan of the New England Revolution and of good logos. Unfortunately, the former does not have the latter. It’s taken me a while to arrive at a finished design that I liked, but I finally got there this week. I should note that I drew a good deal of inspiration from other proposed crest redesigns I’ve seen online (especially this one). Here’s the logic behind my design::
I began with a hexagonal shield, the six sides representing the six states of New England united behind a single soccer club. Next, I reshaped the it such that the top and sides of the crest resemble the shoulders of the blue jackets worn by American soldiers in the Revolutionary War, and I added diagonal white stripes to resemble the white straps that these soldiers often wore across their chests. Then I added the club name with “REVOLUTION” on a banner raised in front of the crest. As I’ve mentioned in a previous post, I think that one thing that MLS gets wrong is that it often forsakes American sports culture and instead just imitates European sports culture. One symptom of this is that club nicknames are deemphasized or absent altogether, so here, I put the nickname front and center. Then, I added six white stars in the top quadrant of the crest, representing the six states of New England and also paying homage to the club’s original stars-and-stripes logo. Lastly, I added a pine tree in the bottom quadrant of the crest, a common symbol of New England that can be found on the flags of Vermont and Maine, the former flag of Massachusetts, and the flag of New England itself. The colors of the pine tree, red and white, were drawn from the flag of New England, and the number 96, written in pine tree green, commemorates the year that the New England Revolution was founded.
The only thing about this design I’m currently unsure of is the font. I think it fits really well stylistically, but I’m worried about how similar it is to the font used on the Houston Dynamo crest (I think it might be the same exact font, actually). I’d love some feedback on the design, so let me know what you think!






