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Debunking 7 Digital Marketing Myths | Elephant in the Boardroom

Myths have become common in this complex world. 2020 is no different; digital marketing has since been plagued by numerous myths. Let's debunk some of them. Stay on top of your game by keeping up with the latest on digital marketing. Want to stay relevant this year? Get Elephant for scalable and proven digital marketing solutions for your business.

https://www.elephantintheboardroom.com.au/blog/debunking-top-7-digital-marketing-myths#  

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Live Chat Development: For Website? | Elephant in the Boardroom

As technology evolved, live chat development improved and expanded significantly along with the customer’s growing expectations. Live chat development may be the puzzle piece your website needs to boost your business potential this 2020. Differentiate your business from the rest and embrace the power of live chat now.

https://www.elephantintheboardroom.com.au/blog/considering-live-chat-development-your-website-2020#

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Spring is here and sunny days are upon us! Get your car road trip ready this season with these much anticipated car spring cleaning tips.

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Road trips are worth looking forward to this summer. Getting your car ready for road trips may be a lot of work so make sure it's operating at it's best.

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While buying a used car can be a practical option, buyers still need to make smart choices. How can you ensure the validity of the vehicle’s condition?

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Buy and Sell Cars Online | Motor Matcher

At Motor Matcher, everything we do is modelled around providing customers with the right tools and empowering them with rich information, helping customers make sound decision when buying and selling cars. We offer a faster, simpler way to compare new and used cars online, creating an ideal and safe marketplace for all car buyers and sellers. Providing customers with the right tools and rich information, to help them make the right decision when researching, buying and trading cars.

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Amplify your social media ads with these 5 terrific tips and start the year bright. Learn how to optimise your Social Media Strategy in 2020.

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Content marketing works; it has been proven time and time again as a strategy that can do wonders for lots of brand. Which trends should we watch out for?

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It goes without saying that TikTok is more than just a lip synching and video engagement app. But what is it with TikTok really that makes it so popular?

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Sonic branding makes sure you’re heard as well as seen. It refers to a signature sound a brand uses to express its unique identity.

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Digital Marketing & Web Strategy in Melbourne | Digital Marketing Experts

A leading Digital Marketing Agency in Melbourne. Our expert team specialise in the creation and execution of online marketing strategies for businesses of all sizes. Our vision is to use technology to re-imagine interactions between business and consumers. We do this through building pixel perfect, visually engaging, but powerful, websites, apps, software and creative marketing campaigns. One thing that continues to amaze us is seeing and hearing the unique stories behind every single one of our client’s brand, story and businesses. No matter who you are, or what your story is, we hope that we can help you achieve your goals. We're not only connecting businesses with their customers, but helping them build lasting relationships. We’d love to hear your story and to help you share it with the world through technology.

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Be Seen: Successful Social Selling | Elephant in the Boardroom

Social media has been beneficial for brands and businesses as a platform to find, connect with, understand and nurture sales prospects. This is where social selling began. Social selling is a digital method through which companies can establish meaningful relationships with potential customers rather than just being an online spammer or irritant.

Today, social selling is more than just nurturing sales prospects; it’s waiting for the right moment to address a pressing need of your audience to provide them with meaningful solutions.

When social selling is used as a tactic, the win rate, and deal size can increase by 5% and 35% respectively according to a study conducted by Hubspot.

So much so that a recent B2B survey found that 83% of executives consult social media in their decision-making process when selecting a vendor on behalf of their companies.

Facebook, LinkedIn, and Twitter are three of the most prominent and used social media platforms for social selling.

https://elephantintheboardroom.com.au/blog/be-seen-successful-social-selling

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Ineffective Content Marketing | Elephant in the Boardroom

Content marketing is a crucial digital marketing tactic that aims to drive profitable customer action by consistently creating and publishing valuable content to connect with a targeted audience. It is interconnected with SEO and social media marketing. The task of constantly having to create unique and relevant content can be challenging but can yield high rewards. However, do you know the signs of ineffective content marketing?

Here are a few tips on how you can do exactly that:

Prioritise quality over quantity. Instead of producing bulks and bulks of contents, focus on improving the quality first and create the best content that you can.

Find your own niche. Make yourself unique and essential to your niche target audience.  

Give the people what they want. It’s important to create content that specifically targets your audience’s needs and wants. Doing research can help too but if you find yourself lost, ask your readers directly.

Promote and nurture your content.  The value and purpose of your content don't end once it’s published. It needs nurturing and support to generate more interest and give you higher returns. Invest in community management to facilitate two-way communication.

If you’re needing a little more direction, Team Elephant is here to help. We create engaging content pieces that tell your business’ story while capturing your audience’s attention. Contact us today for your complimentary content marketing strategy consultation.

https://elephantintheboardroom.com.au/blog/5-signs-ineffective-content-marketing

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IGTV for Business | Elephant in the Boardroom

Short for Instagram TV, IGTV is a long-form video that lasts longer than Instagram Story videos. Since its launch in June 2018, IGTV became a game-changer for brands to amplify their content creation with videos.

If you haven’t had the chance to try IGTV for your business, there are few key things to take note:

Unlike Instagram Stories, these videos can run up to 10 minutes but for larger and verified accounts, videos can run up to 1 hour.

These videos remain on your channel forever - unless you delete it.

Instagram and IGTV are two separate apps, so it can be used alone or complementary addition to Instagram.

Functionality - You can implement Swipe Up call-to-actions in the videos you create.

Designed to give users a TV experience on both desktop and mobile, IGTV gives brands the opportunity to share educational and entertaining content with their audience.

IGTV doesn’t produce results overnight, so it needs a well-thought approach with the best IGTV practices. What are those?

Test how your audience responds to your videos and see what engages them more. It has been known that shorter videos are more preferable for engagement but it couldn’t be true in all cases. IGTV lets you experiment and get creative so you can find what ticks your viewers. To help you with this, you can access Insights by opening the video and tapping on View Insights.

Cross-promote your IGTV video. Maximise your IGTV power by cross-promoting it via Instagram stories. Create a new IG Story and tap the link icon to include the IGTV link. Then choose IGTV video on the next screen and add a direct link to your video. Aside from IG Story, you can also promote your IGTV through Twitter and Facebook.

Upload vertical videos. IGTV is designed for vertical videos, so be sure to create your content in a vertical fashion. Your horizontal videos can still be edited to fit in the format, but with an application fee using some formatting tools.

Optimise for SEO. Make sure you add an engaging title to your video to catch substantial attention and consider using relevant keywords in your descriptions. Hashtags should be present as well since it’s for Instagram use. IGTV is still a fairly new platform and algorithms are still unclear so stick with the basic SEO practices.

IGTV indeed is an opportunity to help your business grow and attract a following on your Instagram channel. While YouTube and Instagram Stories are still more popular, the channel isn’t as saturated and may give you an advantage before everyone jumps on the bandwagon.

With patience, consistency, and implementation of best practices, IGTV has the potential to push your business upwards to meet your goals.

Elephant in the Boardroom specialises in helping businesses increase their digital reach. Find out more about our effective marketing tactics to help your brand grow in different social media channels. Visit our website www.elephantintheboardroom.com.au to learn more about our services.

https://elephantintheboardroom.com.au/blog/igtv-business

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Elephant in the Boardroom: Website Design & Digital Marketing Agency In Melbourne

Our success is measured by your growth. Elephant in the Boardroom provide end to end Digital Strategy, Next Level Technology and Consulting Solutions that help businesses transform, scale and sustain growth in today's lightning fast digital landscape.

Elephant in the Boardroom is a Melbourne based Digital Agency helping businesses navigate and achieve growth in today's transforming digital landscape. We're unique because we're nimble, customer focused and most importantly dance to a digital pulse. So whether you need a website with X-Factor, want your business to get found on google or have identified a gap in the market for a mobile app or new software - we have the strategy and the technical knowledge to help you achieve your business goals.  

At Elephant, we dance to a digital pulse... Through creativity, innovation and industry leading technology we create websites, eCommerce stores, social media campaigns and mobile apps that are breathtaking, functional and profitable. Our success is to fulfil your brand's potential. If you can imagine it, we can bring it to life.

https://elephantintheboardroom.com.au/services