Explain the code and  convention in your own words
How does the code and  convention inform/determine audience responses? How does it achieve an  audience response?         Â
·       Present an impartial summary of current issues
·       Relay the facts without opinions  (formal/traditional)
·       Engage viewers using body language and  delivery of news while behaving professionally
·       Allows audience to form their own opinions  based on the facts
Studio news readers  appearance
•       Usually an anchor or a pair of anchors with  the combination of an older man and young woman
•       They must be presentable, so are always  well-groomed and dressed smartly
•       They speak clearly and in received  pronunciation – regional accents must be toned down
•       They use direct address to build a rapport  with the audience
•       Appear friendly and trustworthy, so the  audience are able to listen to and believe them
•       Inoffensive, so accepted with minimal active  response (other than acknowledgement)
·       Field reporters go to the location of a story  and provide the finer details of the report
•       They do their own research for this and write  their own script
•       They often provide information that would be  unobtainable for the studio news readers or the researchers working from the  studio
•       Their role is very important for getting all  the necessary information to accurately deliver the story in a factual and  unbiased manner
•       Allows the audience an inside view to prove  the stories
•       Gives the sense of being involved/in the know
•       Links to the studio is where the news is  featuring interaction with field reporters and other studios and there is a  conversation between the studio news readers and whoever is connected via  video link
•       Diversifies the show to avoid it being  visually boring
•       Makes the station seem more reliable as they  have connections and conduct research into the stories
•       It enables the audience to see the widespread  coverage of news in the world and get relevant details faster
Mode of address to viewer
•       Modes of address to the viewer is the way in  which presenters and reporters speak and behave whilst on camera in order to  deliver the information in a way that will engage and interest the viewers
•       For example, they employ direct address and  eye contact to hold viewers’ attention
•       They also speak formally, often in received  pronunciation, to appear professional and reliable
•       Aspects of their appearance and behaviour can  be manipulated to deliver the message correctly
•       Connects and engages viewers
•       Influences the way they are received by the  audience
•       It is vital this is used to successfully  connect with and interest the audience
•       Interviews are often conducted to get  different opinions in news stories
•       They can offer both the views of the experts  and the general public and can add important, relevant information to the  report
•       They are often conducted in the studio, on  location or via video links and this enables the news readers to find out  more in order to deliver this to viewers
•       As well as this, it can deliver inside views  of people involved, like a powerful politician or a witness to an accident
•       Gives exclusivity and insider opinions to  viewers
•       Shows more opinionated sides of stories to  allow viewers to form their own judgements based on (generally equal)  representation of two sides of an argument
•       Interests viewers more and give them  information directly from the relevant people in a story
•       Experts and witnesses are used to enhance a  story or provide different views for the audience
•       Sometimes they are interviewed and other times  they are set up in a panel-like formation, speculating on the stories  alongside the news reporter
•       An example of this is Sky News’ morning  section with Eamon Holmes
•       Appears reliable
•       Makes audience feel current and connected with  events
•       This adds interest, and sometimes humour, for  the viewers
•       The report structure is very important for  captivating viewers
•       The studio news reader will begin with reading  the headlines
•       After this, the stories will be delivered one  at a time, using studio links, field reporters and interviews to fully  deliver the information in an interesting and accurate way
•       Gives audience a sense of organisation and  trustworthy preparation
•       Enables the audience a first look at whether  or not there are stories of interest to them
•       Actuality footage is very useful for news  shows
•       It has the same effects as witness accounts,  however it is more reliable
•       An example of this is the CCTV footage of the  British man, David Miller, who was murdered in Thailand - it shows him alive  and well just hours before he was killed
•       CCTV footage of a crime would be effective in  delivering the story in an interesting and accurate way as it proves what has  happened and shows the order of events correctly