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Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, CA

Good presentation on unit economics, specifically CAC & LTV.

Real motivation: Autonomy, Mastery, Purpose

Short video that serves as a basic entrepreneurial finance primer, worth the 4 mins.

#startup resources #finance

Over the last three years Iâve been on both ends of job offers at startups. One thing thatâs struck me is how little most applicants know about what &

Good article on an important & much discussed topic

#startup resources #hiring

Greycroft Partners Senior Associate Ellie Wheeler discusses the emergence of M-Commerce and Geofencing with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Bloomberg earlier this afternoon - mcommerce & geofencing (no, it's not creepy)

#mcomm #ecomm

Netflix & Culture. Good question to ask.

"Of course, this strategy can have its downsides. People panic easily over numbers, but McCord holds that the right people will stick with you, especially if you’re straight with them about the situation. How to find these people? “Ask them in the interview, what’s the riskiest thing they’ve ever done? What’s the scariest thing they’ve ever done? Ask them personally and you’ll get a better answer.” Read more: http://firstround.com/article/The-woman-behind-the-Netflix-Culture-doc#.Uc3Cseh1iLo.twitter#ixzz2XXkUYvoS

My knee-jerk answer to that one would be my decision to drop out of medical school, tell everyone after the fact (stupid), and then just figure out the rest later.

Ellie Wheeler, senior associate at Greycroft Partners looks at what's coming to home connectivity and ways your smartphone will integrate with the world around you. She speaks on Bloomberg Television's "Bloomberg Surveillance."

Monday morning @bloomberg fun -- talking connected devices & news innovation.

#startups #video #bloomberg

benjyweinberger-deactivated2016

10 Tech Concepts Everyone Should Know

If you work in the tech industry then your daily conversations are littered with tech terms. You’ll probably have at least a vague idea of what these mean, but if you’re not in a technical role it’s sometimes hard to put these concepts and buzzwords in precise context.

In this post I’ll briefly explain ten basic terms that engineers use every day. Whatever your role in the tech industry, you’ll benefit from knowing exactly what these mean.

Brevity will require me to leave many important details out. If you’d like me to elaborate further, or if there are other concepts you’d like explained, let me know! I’ll be happy to write another post in this vein in the future.

Most of Team @Greycroftvc @ InSITE's Bowlmor event earlier this week. Congrats to @sigalow on the high event score! cc @longtail_video

Haven't studied finance or business and are working on a startup? This video is certainly worth 44 minutes of your time.

#startup resources #startups #finance #investing

I've been getting some questions recently about 409A valuation, found this article that does a nice job summing it up. In short: you need it, it's better for everyone -- you and your investors.

#startupresources #valuation #fundraising #409A #options

Good resource from Founders Fund - easy way to manipulate the high level variables. Your VC has a spreadsheet to do this, you should too.

#startup resources #vc #term sheet

http://bokardo.com/principles-of-user-interface-design/

Great resource - 20 things to keep top of mind in UI design.

#startupresources #design #product

#startupresources #startups #recruiting

Greycroft is hiring in NYC: Marketing & Events

Fill listing here, apply on LinkedIn: goo.gl/Tb1S8

Marketing & Events Coordinator, Greycroft NYC

OBJECTIVE

Responsible for developing and maintaining marketing and PR strategies to meet organization objectives. Plan and execute internal and external special events. Work with and maintain good working relationship with portfolio companies.

RESPONSIBLITIES

Marketing. Maintain and update website, create printed marketing materials, proofread and edit blogs and other published pieces, manage database of contacts, and develop and manage distribution of print and email newsletters.

Plan and execute events. Coordinate all aspects of networking events in NY and LA, portfolio business development events with brands and agencies, annual CEO summit, and annual LP meeting. During these events you will be expected to coordinate directly with CEOs of our portfolio companies, our investors, entrepreneurs, and executives at brands and agencies.

Public Relations. Ensure inclusion of firm and partners in industry-related events, lists, and organizations; draft and edit press releases.

Social Media/Community. Manage @greycroftvc Twitter account, Greycroft Facebook page, and other social media accounts.

Research. Research on venture capital landscape and marketing best practices. This includes speaking with marketing professionals at other firms (VC, private equity, and hedge funds), with limited partners, and with entrepreneurs.

Investor Relations and Fundraising. Assist in managing internal CRM system and coordination of the fundraising process.

Desired Skills & Experience

4-6 years of marketing and event planning experience in venture capital or similar environment

Undergraduate degree at top university

Be self-directed and have experience in fast-paced professional work environment

Exceptional writing and communication skills

Strong client phone communication, presentation, and face-to-face meeting skills

Project management skills, office organizational skills, and a high level of attention to detail a must

Strong corporate event planning experience

Interest in technology and startups

Knowledge of social media platforms

Relevant social media marketing or online media experience a plus

Photoshop, MS Office (Excel, PowerPoint, Word), HTML desired but not required

Klout score above 25 a plus

Company Description

Greycroft Partners (http://www.greycroft.com) is a venture capital firm that invests in promising early stage digital media companies. With offices in New York and Los Angeles, Greycroft leverages an extensive network of media and technology industry connections to help portfolio companies gain visibility, build strategic relationships, and successfully bring their products to market.

blakemasters

Read this: [Distribution] Peter Thiel’s CS183: Startup - Class 9 Notes Essay

Here is an essay version of my class notes from Class 9 of CS183: Startup. Errors and omissions are my own. Credit for good stuff is Peter’s entirely.

Class 9 Notes Essay—If You Build It, Will They Come?

I. Definitions

Distribution is something of a catchall term. It essentially refers to how you get a product out to consumers. More generally, it can refer to how you spread the message about your company. Compared to other components that people generally recognize are important, distribution gets the short shift. People understand that team, structure, and culture are important. Much energy is spent thinking about how to improve these pieces. Even things that are less widely understood—such as the idea that avoiding competition is usually better than competing—are discoverable and are often implemented in practice.

But for whatever reason, people do not get distribution. They tend to overlook it. It is the single topic whose importance people understand least. Even if you have an incredibly fantastic product, you still have to get it out to people. The engineering bias blinds people to this simple fact. The conventional thinking is that great products sell themselves; if you have great product, it will inevitably reach consumers. But nothing is further from the truth.

There are two closely related questions that are worth drilling down on. First is the simple question: how does one actually distribute a product? Second is the meta-level question: why is distribution so poorly understood? When you unpack these, you’ll find that the first question is underestimated or overlooked for the same reason that people fail to understand distribution itself.

The first thing to do is to dispel the belief that the best product always wins. There is a rich history of instances where the best product did not, in fact, win. Nikola Tesla invented the alternating current electrical supply system. It was, for a variety of reasons, technologically better than the direct current system that Thomas Edison developed. Tesla was the better scientist. But Edison was the better businessman, and he went on to start GE. Interestingly, Tesla later developed the idea of radio transmission. But Marconi took it from him and then won the Nobel Prize. Inspiration isn’t all that counts. The best product may not win.

#startup resources

Edgerank Primer

For those depending on facebook (and many, many are to some extent), this is a good primer on Edgerank - or, how and why you see what you see on News Feed.

http://edgerankchecker.com/blog/2012/04/what-is-edgerank/

#startup resources #startups #facebook #edgerank #viral

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