On the busiest block in Manhattan, during the busiest day of the year, we had to make people stop. So we turned Black Friday into Gold Friday. Since everythi...
Gold By Jay Z. 2013. Outdoor
For the launch of the new fragrance for men, Gold by Jay Z, we created a cool shopper interactive outdoor during Black Friday in the streets of New York City.
Agency kbs+
Executive Creative Director: DJ Pierce and Michael Craven
Idea: Ivar Rodríguez Berlanga (CD) and Xoch Serrano (Copywriter)













