Eman Ali

[emanali20180720]

اسم الكتاب: مخطَّط التصميم

اسم المؤلف: ريتشارد بولين

سنة النشر: 2022

عدد الصفحات:236

تلخيص: إيمان علي مرهون

هذا الكتاب دليلٌ عمليُّ للطلبة والمصممين ويعد مهمًا، ومرجع لممارسات وأساس قواعد وضع المخطط التركيبي. يتناول الكتاب بشكل رئيسي أهم مخططات التصميم وأسسه التي أرساها أكبر فناني العصور القديمة والحديثة.

يستجمع الكتاب أمثلة تاريخية ومعاصرة للتصميم، ويعتبر مخطط التصميم ضمن أقوى أشكال التعبير البصري، ويتم استخدام هذا المفهوم لوصف ترتيب عناصر التصميم. قدّم الكتاب أقسام موضحة عن مخطط التصميم، وقسمها على ستة أبواب مفصلة ومصورة:

الباب الأول: أساسيات مخطط التصميم

تناول الكاتب على أهم مخططات التصميم وتاريخها وكيف انشأت ويشرح كيفية عمل كل مخطط. فمثلاً يبدأ بأنظمة القياس المطلق والنسبي الذي يعتبر جزء لا يتجزأ من مخطط التصميم ويزيد الإلمام ويوسع المدارك، حيث يعتمد المصممون على هاذين النظامين في أعمالهم. أيضاً تطرق إلى بعض الأنظمة الأخرى كالأنظمة التناسبية ومتتالية فيبوناتشي وأنظمة أخرى ذات صلة. وهذه الأنظمة تجسد نطاق العمل التي تتيح إبداع التصميم الجرافيكي بطريقة فعالة. ثم اختتم بذكر مقاسات الورق المعيارية وتاريخها وطريقة قياسها بحسب كل دولة.

الباب الثاني: تشريح الشبكة

ركز على ما يتضمنه كل نظام شبكة من عناصر كالهوامش والأعمدة والوحدات وما إلى ذلك، وفصّل أنواعهم واستخداماتهم. كذلك عيّن الكاتب قسم كبير من هذا الباب إلى شرح مصطلحات مخطط التصميم، لما فيها من أهمية تصف مختلف أجزاء أي مخطط.

الباب الثالث: أنظمة الشبكات

بعد تشريح الشبكة، يناقش في هذا الباب ما يمتاز به كل نظام شبكة بمظهره المميز والفريد، إذ اعتمد عليه فنَّانو عصر النهضة والعلماء والمصممين والمعماريُّون على مدى العصور، فكان لهم أشبه بمبدأ تنظيمي وتركيبي موجه.

الباب الرابع: المبادئ التركيبية

يقدّم في هذا الباب مفهوم شامل للمبادئ التركيبية كالجذب واللاتناظر وغيرها، نحو مفهومها وأهميتها وطريقة استعمالها بفعالية، للخروج بتصميم جرافيكي هادف وجيد التعبير.

الباب الخامس: خصائص المخطط

يتضمن الخصائص البصرية للمخطط التركيبي،مثل الوتيرة والتسلسل والنمط، التي يستخدمها المصمم الجرافيكي لتمنح المخطط التركيبي صوتًا ومعنى في أي تواصل بصري وعرض أمثلة على هذه الخصائص.

الباب السادس: المخطط في الممارسة العملية

يقدم هذا الباب مراجع بصرية منقاة يمكن الإعتماد عليها تمامًا لكل نظام ومبدأ ذكر في هذا الكتاب. حيث توفر هذه المراجع دافع لأي مصمم للإطلاع على مفاهيم وتقنيات وأساليب جديدة بكل اطمئنان وثقة بالنفس.

أهم ما يجب على المصمم عمله هو فهم وإتقان تخطيط التصميم، يقدم هذا الكتاب معلومات وافرة في تصميم الشبكات والمخططات، ويعتبر هذا الكتاب مرجع أساسي ومهم لكل مصمم مهتم بتصميم الكتب والمجلات والملصقات الإعلانية

@uob-funoon

[emanali20180720]

Photography Logo

The Details ..

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Logo for Aquaria Gym

Aquaria Gym Packaging

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The Bread Baby ( Flip Book )

#FA226

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FA224 فن الرسم الرقمي التوضيحي

Art of Digital Illustration

بوابة الغابة

نص وتصميم: إيمان علي مرهون

تصّور الطفلة: فاطمة إسماعيل حسن

إشراف وتحرير: د.سماء الهاشمي

مراجعة: د.سماء الهاشمي وأ. نبيهة الخياط وأ. إبراهيم سند

التدقيق اللغوي: د.إيهاب أبو ستة وأ. مريم حسن عطية

نبذة عن القصة:

تتميز فكرة هذه القصة بكونها تتضمن أحداث مشابهة لقصص الأنبياء، لتذكر الطفل بأن يقتدي بالأنبياء ويتعلم الصبر عند حدوث مشكلة، بالإضافة إلى إكساب الطفل مهارات كيفية التصرف في بعض المواقف وحل المشكلات. كما تهدف هذه القصة تعليم الطفل عدم التواني عن الاعتذار عند فعل شيء خاطئ.

@uob-funoon

[emanali20180720]

FA222 Principle of graphic design

(Project1)

Exhibition 2:

The art exhibition "Art Without Borders" carried 80 works of art by six artists from different departments of the Shanghai Academy of Fine Arts, and the exhibition, which included traditional Chinese paintings and paintings, printing works and sculptures, attracted dozens of visitors. The visitors expressed their happiness with the cultural exchange between the two countries, as one of the visitors who saw Chinese works for the first time said: "It is important that cultures meet at some point, and the cultural exchange between Egypt and China is beneficial to both peoples." Despite the new shapes and concepts presented, the exhibition included a unique mixture of Chinese culture, which is characterized by modernity and heritage of the past. The head of the Sculpture Department of the Shanghai Academy said that art is the top of the pyramid in cultures because it is the common way of communication between them and explained the importance of communication between artists to develop their artistic creativity. Xi Yuewen, Cultural Counselor of the Chinese Embassy in Egypt, explained that cultural exchange is the top of the pyramid in exchange between countries, and expressed his appreciation to the visitors who came to see the artworks.

http://arabic.people.com.cn/n3/2018/0820/c31660-9492206.html

القاهرة 18 أغسطس 2018 /

[emanali20180720]

FA222 Principle of graphic design

(Project1)

Exhibition 1:

Many plastic artists in Jeddah participated in the virtual exhibition "The Isolation of an Art Journey", and many paintings expressing the Corona pandemic were displayed. The virtual exhibition was so successful that many art connoisseurs were keen to come to see the paintings. The curator of the exhibition, Hanadi Farhat, stated that the pandemic helped them discover pent-up capabilities and devise ideas and behaviors despite the cruelty of the pandemic. One of the artists mentioned that virtual exhibitions have the potential to replace real exhibitions, and explained the importance of encouraging artists to participate in exhibitions to benefit from them and to experience the experience of displaying artworks. The plastic artist Faten Chouli explained that the arts were and still are the means of communication between peoples without language, and she expressed that such exhibitions during the preventive ban period showed people that they are still present and that their paintings express this matter. As for Dr. Mahmoud Salah Al-Abbasi, he expressed the great psychological impact that such exhibitions have in the period of the pandemic, as social distancing is important, but people should search for new solutions that keep pace with the current situation.

https://www.adwaalwatan.com/3389223/

“عزلة رحلة فن” معرض فني إلكتروني لمواصلة الحياة رغم “كورونا” » أضواء الوطن

“عزلة رحلة فن” معرض فني إلكتروني لمواصلة الحياة رغم “كورونا” » أضواء الوطن

[emanali20180720]

FA222 Principle of graphic design

(Project1)

Workshops 2:

On Al-Jazeera TV, the workshop of the Iraqi artist Salem Madhkour was shown, which is a workshop to teach the techniques of watercolor painting, where he gave some notes to his student artists that when they want to draw portraits, they must use a geometric shape for their paintings. Where the artist Salem Madhkour said that one of the advantages of these colors is transparent, meaning that whenever a layer of colors is used, the second layer does not cover the first and the third does not cover the second. Also, one of the students said that little is what you use watercolors, as they use oil colors more, and that the technique for oil colors differs from the technique of watercolors, as watercolors must be more careful in how the color is placed. We must be careful. In this workshop, artist Salem Madhkour taught students how to use the appropriate paper and brush to give them a better result, and this is what he focused on in the workshop. As these workshops are necessary and useful to increase the artist's culture of art.

[emanali20180720]

FA222 Principle of graphic design

(Project1)

Workshops 1:

4 years ago, the Bahraini artist, Mohsen Ghareeb, went to the Sedana Cultural Center in the Kingdom of Saudi Arabia in Jeddah to conduct a lettering workshop. Mohsen Gharib expressed his happiness at his presence in Jeddah, describing it as the bride of the Red Sea, and this is considered the number 42 of the workshop that he set up within two and a half years, as well as this is the second time he is doing a workshop in Jeddah. The artist made a painting in front of the students participating in this workshop and taught them how to make paintings with letters and teach them patience and not to hurry in designing the paintings to become more beautiful, as the students of this workshop designed various beautiful and colorful paintings where their paintings were shown in this video and at the end of this video by Mohsen Ghareeb, impressed by his efficiency Productivity in this workshop thanking Sedana Center for the invitation.

[emanali20180720]

FA222 Principle of graphic design

(Project1)

Analyze advertisements design 2:

This ad maybe a promotion for Burger or the restaurant itself. There are many question marks in my mind on this advertisement first of all. Whoever designed this advertisement forgot to place the restaurant logo by doing this as if he did not have time to design this advertisement. When we go to the font, we see that the font hot burger is not suitable for the font order now. They had to be the same type as the font. We also see that there is something green in color covering the word burger as it became difficult to read this thing very baffled me What is the reason for the existence of this green thing that I do not think of him Explanation? In terms of color, orange was used, which is one of the warm colors that open the appetite when looking at it. I noticed something strange also. I think it has no explanation. On the left side, above the sandwich there are two orange lines. This advertisement needs to be redesigned in order for the designer to prove himself that he is able to excel in his work.

[emanali20180720]

FA222 Principle of graphic design

(Project1)

Analyze advertisements design 1:

This advertisement is a product of Lux company that promotes soap for the body, where the violet color of the product was used to encourage the public to buy this product, as the violet color also diminishes the color of royalty and gives psychological calm and usually attracts the attention of women more than men. Roses were also used because of the correlation between the scent after showering. I guess whoever designed the ad intended to use Katrina Kaif's image to attract the more Katrina-loving audience to buy this product that contains her image. On the one hand, the font in white color had to be used in the font used in the logo to go along with it, and on the one hand to capture the image of the soap, its capture is bad, full of reflected light that hides the logo on the soap cover.

[emanali20180720]

FA222 principle of graphic design

(Project1)

Analyze logos design 2:

I think this logo was taken from another logo, which is the logo(watch mojo).

This logo is for food products like croissants with chocolate inside. In this logo they use a smiling face, I think, to express how Jupiter feels from Moluto. But what is the relationship of Molto to happiness? I think there is no strong bond between them. In terms of the font, the logo is a font, but this is not a problem with the logos, a lot of the logos is a font. This font is very nice to me and feels the flow of chocolate and it is smooth, as well as the Arabic calligraphy in harmony with the English calligraphy. In terms of color, this pink-blue hue is terribly eye-catching, and reminds me of the color of the Cadbury logo. When I looked at the logo, I felt a feeling that I wanted to eat a piece of chocolate. I think that this color was chosen because this product has something to do with chocolate.

[emanali20180720]

FA222 Principle of graphic design

(Project1)

Analyze logos design 1:

In this logo it has errors. Firstly, this company is Arabic. I think they made a logo in English first, and then they did it in Arabic.

The Arabic version has several errors, the first of which is Arabization. When it is written in English in some form, there must be homogeneity between the two. When we see them, we say that this logo is close to the second.

As Juhayna's Lugo Arabic version has no definitive relationship with the English version, just a simple thing. The other thing is that the Arabic calligraphy should be a homogeneous font, which should not be a contradiction between the letters. Also, there must be consistency in drawing the letters, as there is no presence in this slogan. When a result of the icon, we feel as if the one who designed the logo in the Arabic version is not the same as the one who designed it in the English version, and the one who made the Arabic version did not have the work file in which the original English version was to transfer some of the things in the design to convert it into the Arabic language. Lugu has faced great criticism. They must learn from their mistakes and develop this logo to prove that they have professional designers as well as for me. If they did not make a gradient of colors in the logo, it would be better and in line with this era, as in this time the more simple the design, the more successful and beautiful it becomes.

[emanali20180720]

https://youtu.be/XhHBQ2y3i70

FA222 Principle of graphic design

(Project1)

Interview 2:

An interview with the graphic artist

Mohamed Aly Rabie

In 2016 on July 1

In this interview, the graphic artist spoke about his life at home and in his studies and how he started and became what he is now. He also spoke about the study between Egypt and Canada and his experience.

He says that he naturally entered this field when he was young. He loved drawing. Before he learned to write and read, he used to sit with his mother and teach him to draw, where they play with colors and draw together. The one who loved art a lot when he entered the College of Pharmacy did not continue with it and then went to the media because this specialty has some graphic specialties. He was not a distinguished student, but he caught the attention of one of his teachers and told him I am sure that you will be distinguished. Then he says that the monster inside me began to appear, meaning he became stronger and there is a motive for excellence.

12 or 13 years ago there were no opportunities to learn how you want it, education was not easy at that time.

When you enter a college, you must choose what you are distinguished by, you must excel, and become number one.

He is hired as a graphic designer in this media production city, something everyone dreams about, he says.

He also says that graphics for Canada and America do not have a strong dream as we say that because they do not feel the difference, they only work for an hour or two. Art so we consider this thing valuable. The most important thing that distinguishes studying in a foreign country is that you know what you do, not your knowledge of the programs.

The word artist is difficult to describe and hard to get its title. There are many people who say how are you doing, artist? You are an artist based on what? Did you make art with content or something rare, or until now no one has worked with it? Did you do something that distinguishes you? When you see him you say these are the artist's touches, Ali Rabie. This is what distinguishes each artist from the second.

For you as an artist, you have to bear, be patient, and have good morals. Also, you should produce something that educates the community that has meaning and inculcates values. The more you are in a society with more artists, the more creativity you will get and the feeling of trying to become the best.

Also, Mohamed Aly Rabie has a YouTube channel and a webpage of his own in which he displays his animation works.

https://rabieart.com/albums/1130757

Mohamed Aly Rabie - Gallerias

Gallerias by Mohamed Aly Rabie.

[emanali20180720]

FA222 Principle of graphic design

(Project1)

Interview 1:

An interview with the graphic designer T. Nada Jamil, entitled The Secrets of the Graphic Design Profession, on Sharjah TV in the year 2017 on 23 oct.

Where Nada said that graphic is present in all our daily life, and it is a mediator between different institutions or fields of work, as the graphic communicates the message of the institution and its goals with a picture, drawing and colors such as the logo This is the graphic in a simple way.

Who can study graphics, are there specific specifications?

It is better for the person to have artistic tendencies, because the graphics need patience and a long time to think about designing something. A graphic designer is one who starts with his idea and extracts it on software. A graphic designer is one who can extract strange ideas that will appeal to the audience.

There are corporate logos that attract attention and feel that this slogan is really the property of the institution, but in ordinary slogans you do not feel that it belongs to the institution, here it highlights the talent of the designer himself, what do you think of that?

The more simple the logo and the limited colors, the better, and also the name has a role in attracting the audience.

What are the basic principles on which the logo is built?

I must know that this company is official or not, or fun, in order to choose suitable colors that suit what the company wants to deliver.

Are there basics for choosing colors, combining colors or using specific colors?

Gravity starts from the line, then from the shape, then the color and color is the basis for the visual effect. If there are colors that speak of food, we choose warm colors such as red and orange because it opens the appetite for food and also attracts the customer. When we go to buy children's clothes, we say by choosing cool colors such as navy and green, as everything reflects the content it contains. As the warm colors attract the audience more than the cold ones.

Also graphic is concerned with the packaging of goods and is considered an easy-to-use and practical thing for things.

It is also always the goal of the graphic from the advertisement. Someone passes back to see what he is talking about? If you achieve this, it means that you have successfully communicated the message, the more strange the thing, the more attracting the audience.

Advice T. Nada for the audience:

For anyone who wants to enter the field, he must be in love with him because the graphic needs patience and long hours to think about designing an impressive thing that attracts the audience to it, and long hours for production, and he must also see many ideas because the more ideas he sees, the more his creativity.

https://youtu.be/dgp5wmzlR24

[emanali20180720]

FA222 Principle of Design

Assignment6

I thought a lot about how to create a balance in my design, so I thought a lot and it occurred to me that I would draw two opposite swans in two different colors and a shirt in two different colors using Asymmetrical Balance.

hope you all like my design💗

[emanali20180720]

FA222 Principle of Design

Assignment5

I designed another logo for Twitter thinking that this logo that I designed illustrates what Twitter contains.

what do you think??