EMILIE @emilieelleneliza - Tumblr Blog

Design Decisions

I want to share with you a few of the design decisions and processes I’ve gone through creating my zine. At first, when I was thinking about creating content for the youth, I was playing around a lot with different fonts and ways of using imagery. I created these frames that I really liked at first, but as my content ideas for the zine developed and became more sophisticated, I decided they no longer fit.

I felt the same about this font I was playing around with for the quotes. I felt as though these designs really didn’t reflect the modest, reverent culture of the church, and wanted to refine and polish my ideas.

I actually turned to church media for inspiration on how to make my zine more polished. I noticed the reoccurrence of bold, clear, legible fonts, not just in the church media, but in a lot of their signs and advertising too. After some experimenting, I finally decided upon Garamond Premiere. It was similar, but it wasn’t the same as church fonts, and I loved the contrast between the display and italic font.

my final cover

Naming The Zine

I’ve been struggling between two names for my zine. I like the name RUBIES because of the proverbs scripture “Who can find a virtuous woman? For her price is far above rubies” (Proverbs 31:10).

It’s used a lot in the church to encourage young women to keep their chastity and purity for their husbands. It’s also used to teach women the value of modesty. I know that this scripture is a favourite with young girls in youth, so I played about with creating a cover with that name. The inspiration behind this was using the term RUBIES collectively as a reference to the young women who would read the zine. I liked the concept, but felt that the youth were too narrow a target audience for my zine, and girls aged twelve through eighteen have a huge diversity of interests that I don’t think I could cater for all of those.

The second name I came up with, and the one I think I’m going to stick to, is SISTERS. Sister is what female members of the church call each other on a Sunday before their names, for example, Sister Emilie Headington. I like the meaning behind it, of encouraging members to treat one another with as much charity and kindness as though they were your real sisters. And if we are all daughters of God, doesn’t that makes us all sisters? Who do you rely on for great advice? Who did you always look up to for fashion inspiration when you were younger? Your sister? That’s what I thought. I think this name fits the zine so well because it encourages unity amongst the sisters of the church, as well as exemplifying what I want the zine to become - something female members can look to for modest fashion advice and inspiration.

I’ve chosen to portray that sisterhood with this image that really spoke to me. Its two outstretched female hands from women of different backgrounds. I think it depicts the belief within the Relief Society that you can always rely on your sisters in the church to be there for you. That there’s always someone who you reach out to if you’re in need. I want that to be the major theme of the zine, but for all things LDS fashion related.

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