Interview with Emily Ralph
On February 6, 2013, I met with Emily Ralph, the graphic designer at Do-All-Printing. She graduated from NWC in 2006 with an ICS major, and went to get her associate’s degree from a technical college. She had started as a graphic design major while at Northwestern, but she said that she wasn’t interested in Advertising, which seemed like the only option with that major. Then at the end of her first year at Hennepin, she was offered a job as a graphic designer at a small print shop called Do All Printing.
When I asked her what the most challenging thing about her work, she said that logos are the most difficult thing to come up with. It’s so much information that has to fit on a business card and still look good on a billboard. This was reassuring to me because I really struggled with coming up with a logo last year in Design II. Also, she said that getting over her personal preferences was difficult. I’ve been making a friend’s wedding invites, so I can totally relate to that. Everyone has their personal taste and idea about what looks the best. On the other hand, Emily said that the most enjoyable part of her job was when she takes a unique idea, and it looks really good in the final output. Also, positive feedback from clients is always really encouraging.
Emily’s responsibilities at her job include setting deadlines for herself, making sure payments are received, communicating with the clients and her co-workers, prepping files for printing and doing the design work for the shop. Her office is located in an old gas station, and it consists of five people. It tends to be a loud, busy and flexible work environment.
I am the type of person who gets burned out easily after designing a lot. So one thing I asked Emily was how she overcomes that. First, she said that physical exercise makes a huge difference. She just works all her frustration out in the gym. Sometimes she just works through it, even if she is not satisfied with the result. Otherwise, if she is stuck on a project, she’ll work on a different project, and then come back with a set of fresh eyes.
Also, I asked Emily what additional educational preparation she would recommend as a graphic designer. She said that taking fine arts classes always helps. Also, she recommended to constantly be exploring design online, and to analyze design in everyday life. Also, she recommended the blog called Fudge Graphics.
And to enter this profession, like most people, Emily recommended making connections and networking. No surprise here! Also, she said to do jobs for people you know, even if it’s just for a portfolio piece. Also, she recommended working for a Minnesota nonprofit organization.