Emma Owens @emmaowensbcu-blog - Tumblr Blog

FANZINES - TEAL TRIGGS by Thames & Hudson.

In terms of primary research, I borrowed the book FANZINES - TEAL TRIGGS by Thames & Hudson from my university library. I chose this book to research as it shows strong examples of past zines over the past. The book demonstrates different eras within zines, how they’re beneficial for consumers and printers. They’re not mass produced therefore can have calculated print runs which saves money for zine makers. The book also touches on the introduction of E-Zines and how they came about.

I feel as though the introduction of zines enables designers to be more creative and allow more passion and concentration on a particular topic of interest. The reduction of mass production means that the zines can be put at a reduced price allowing more attraction to the public.

#fanzines teal triggs #thames & hudson #fanzines #Collaborative Practice

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Matt Wisniewski

From my collage photography research I discovered photographer Matt Wisniewski. He combines portrait photography with colourful photographs of objects, landscapes, etc. He layers them over their faces and/or their clothing.

I want to incorporate this technique in creating some interesting design pieces based off the clothing in my photography. Instead of landscape photography/objects, I feel as though illustrative/graphic design imagery overlaid onto my photographs would create a more interesting approach to Matt Wisniewski.

#matt wisniewski #Collaborative Practice

Collage Photography

After discovering photographer Les Baker and his INEBRI-NATION series overlaying drug related imagery in relation to the user of the model. I thought from this it would be useful to research into different examples of photographers that combine a photography layering technique.

I like the examples that overlay the images to correlate with shapes and faces within the photos. I feel as though this could be an interesting and creative way of creating imagery pieces for my youth culture zine.

#collage photography #Collaborative Practice

Les Baker - INEBRI-NATION

When I was researching into drug imagery, I discovered photographer Les Baker. He created a collection called INEBRI-NATION. The series documents students, servers, doctors, soldiers, lawyers, politicians, mothers, fathers, artists, teachers, police officers, fire fighters, and judges who use mind altering substances. He used a range of types of people to show the variation of people who consume these substances.

He documented how their faces looked when they were under the influence of different substances. They include: PSILOCYBIN, LSD, OXYCONTIN, MDMA, THC, CRACK COCAINE, BEER, NICOTINE, HARD LIQUEURS, CAFFEINE.

He documented how each of them felt when they were under the influence.

I like how he has documented all their experiences and created a story line connecting with each substance. In terms of influence for my project, the use of projection and the layering of the drug related imagery on top of the people’s face works well in creating a correlation. I feel as though it would work well within my project and could be integrated within the photographs I produce and overlay drug related imagery onto them, similarly with this series.

#Collaborative Practice #Les Baker #INEBRI-NATION #drugs

Drug Imagery

I am doing a collaborative project to create a zine. The theme was to create a zine based on the concept of ‘youth culture within a post truth society’. Collectively, we have decided to focus on ‘how drugs have affected youth society today”.

In order to get an idea of themes and I have gathered imagery that artists have created in order to capture their ideas based on drugs. Possible an indication of how they feel/the use of drugs.

From the image gathering I have collected, the pictures show a lot of colour and have psychedelic connotations. This could indicate a connection with LSD and possible other hallucinogenics that would infer this sort of imagery.

As I have chosen to focus on the fashion element of ‘how drugs have affected youth society today’ I feel collaborating the use of photography or perhaps fashion within elements of this artwork to create interesting pieces that have an influence of drugs/drug use.

#Collaborative Practice #drugs

Youth Culture: Drugs & Fashion

I am undergoing to process of creating a collaborative magazine under the theme of ‘Youth Culture with Post Truths’. I felt an continuous topic within youth culture is drugs. There are so many sub-genres around this topic that affects today’s society.

Last month, Nordstorm tried to pull the Moschino capsule collection by Jeremy Scott after it received a lot of bad press from shoppers as they felt it promoted the use and addiction of opioid use.

This video shows Andrew Grove’s ‘cocaine nights’ from 1999 where he put white powder along the whole catwalk and used white garments teamed with shapes to look like razors to fully establish the look and culture of cocaine use.

References:

http://www.irishnews.com/magazine/2017/01/12/news/how-drugs-have-found-their-way-into-fashion-882225/

https://fashionista.com/2016/11/fashion-drugs

#collaborative practice #drugs #youth culture

Beer Mat Advertising

I gathered some competitor designs on beer mats. From my research I felt as though there was a slight gap in the market for advertising on beer mats. Most of the advertising was for other beers, drinks, etc. which is logical considering where the beer mats are mainly situated.

The first beer mat design is my personal favourite as it’s similar to the concept with the street advertising I found. This is because it’s interactive with the audience making the message and meaning more memorable.

I think this medium to use for advertising is good and interesting because there can be masses of beer mats made to be available in multiple environments. To continue, having the beer mats in those environments makes a good connection with the audience as it stops people driving/drinking before they get out the pub/get their next drink.

#beer mat advert #drink driving

+Lichtlijn (+Lightline)

Upon my research of street advertising, I found an article from ‘The Independent’ about +Lichtlijn (+Lightline).

+Lichtlijn (+Lightline) is a system from the Netherlands where traffic lights are built into pavements for smartphone using pedestrians crossing the road. The lights are embedded into the ground in Bodegraven, a town in the Netherlands. The street in this town is near three schools.

The aim of the ground traffic lights is to aim for the smartphone users to safely cross the road. The lights are there to signal to the users who are too distracted by their phones to cross the road at the correct time. The red light indicates to the users to not cross the road and then change to green when it’s safe to walk again depending on the traffic light signals.

“Social media, games, WhatsApp and music are major distractions in traffic,” said councillor Kees Oskam. “We may not be able to change this trend, but we can anticipate problems.”

The system was developed by HIG Traffic Systems but has been widely criticised by the Dutch Traffic Safety Association, VVN. They feel as though the use of this technology encourages smartphone users to be interacting with their phones at all times. They feel as though people should be aware of their surroundings at all times when transporting themselves around. There’s not always a safe spot where the users can cross the road. For example, a car could be indicating at a junction they wouldn’t see the car due to the distractions of their phone.

I agree that it shouldn’t be encouraged, but the reality is there with people becoming addicted to their phones and risking their lives whilst walking around and crossing roads. Despite the negative feedback, this technology could be used for my drink driving campaign as it could capture the attention of drunken people as they’re about the get in their car/roads and ongoing traffic.

#+lichtlijn #+Lightline #drink driving #the independent

Toilet Advertising

I gathered images from competitor adverts for toilets.

What I found from my competitor research was that a lot of toilet door advertising wasn’t that common and there wasn’t a large selection of interesting/thought provoking ads to choose from. What I did find though was that there was interesting and interactive ads on the urinals.

Given that my target audience is males between the age of 17-24, that means urinals could be an effective placement for drink driving ads. From the urinal adverts I found, there was a number of drink driving campaigns. This indicates that they’re a good environment for those ads, the use of the urinal in a pub/bar with the interactive element is useful to know whether you’re safe, let alone whether you can drink and drive.

#toilet advert #drink driving

Street Advertising

I researched competitor street advertisements and selected the most interesting and effective pieces I found.

What I found was that from all the images I’ve selected, they’re the most interesting because the ads connect with the audience and make sure they can interact with the ads. The interactive element can be subtle but it engages the audience so much more than just glancing as a billboard.

The adverts are so simple but the engaging and interactive elements makes the brand/campaign, etc. more memorable.

I feel as though this approach to advertising would be suitable and effective for my drink driving campaign. Combining this idea with my campaign means I could place the ads on streets, pavements, roads, outside pubs etc. I feel as though putting them on road signs wouldn’t be as effective as I want to stop drink drivers before they get in their car and drive.

#street advertising #drink driving

Target Audience

For my target audience, I thought it’d be best to do a timeline of a day in the life of my potential client(s).

From what I’d found of my ‘day in the life’ was that transport, social media, phones and travelling were common and frequent elements to their day. I feel as though it’s essential for me to factor these elements into my brief to best establish where I should place drink driving ads. The time spent in the pub is also essential for drink driving adverts as that’s where alcohol is mainly available therefore an appropriate field for advertising.

Client Profile

Name: Jimmy

Age: 21

Occupation: Graphic Design Student

Lifestyle: Enjoys hanging out with friends, commutes to uni regularly, plays video games in spare time, goes on regular jogs, likes driving but avoids traffic time, enjoys listening to music.

How could I best attract his attention in day to day life?

Jimmy likes driving but avoids traffic therefore large billboards would be most appropriate in that situation.

Jimmy also likes music therefore probably uses spotify or youtube to listen to music. Being a student, he might not have the money therefore might not have subscriptions in order to use the free versions, adverts will surround these music apps. This could also be a useful platform for drink driving ads. However with spotify, the ads are more to do with audio and I feel as though visual adverts would be more effective in sending out a message.

He goes jogging and commutes to uni, therefore will be looking on the ground, near roads, buildings, etc. pavement ads, billboards, wall ads, etc. would be suitable for this environment and situation.

The fact that Jimmy plays video games means he might be used to seeing gory images and situations so might be able to connect to an ad that has similar context.

Another element to factor into my design work, is that Jimmy hangs out with his friends. So similarly to my ‘Day in the life’, he might hang out in clubs, bar or pubs. Therefore adverts surrounding environments serving alcohol would be effective for the audience.

#drink driving #target audience #client profile

Futuristic

I felt it was important to also focus on futuristic design elements to show how the Adidas Gazelle shoe will always be a popular fashion statement trainer.

Similarly with the 80s and 90s, a lot of futuristic design elements have geometric shapes. Current futuristic design trends focus a lot on motion graphics to represent modern life and fashion.

#futuristic #retail experience

90s

In order to create a design piece inspired by the 90s, I searched for design work from that era to help visualise the colours and patterns for my own work.

To continue my research into different design eras, I’ve focused into looking at 90s design. The 90s design styles follows similar design statements as the 80s. It continues the geometric styles and the bold colours. The 90s introduced more pastel colours in collaboration with the neon colours. The 90s also introduced the memphis style to a lot of design work.

80s

In order to create a design piece inspired by the 80s, I searched for design work from that era to help visualise the colours and patterns for my own work.

To continue my research into different design eras, I’ve focused into looking at 80s design. I found that the 80s brought the introduction of futuristic design styles. They design pieces have a lot of glow effects to accentuate the neon styles and colours. The main colours used are shades of blues, pinks and yellows. I’ve noticed that there’s a lot of grids and geometry used in their designs. This is to highlight the futuristic style.

70s

In order to create a design piece inspired by the 60s, I searched for design work from that era to help visualise the colours and patterns for my own work.

To continue my research into different design eras, I’ve focused into looking at 70s design. I found that the colours and styles were quite similar to that of the 60s. I particularly like the lines and curves that have been introduced in the seventies art work.

60s

In order to create a design piece inspired by the 60s, I searched for design work from that era to help visualise the colours and patterns for my own work.

I chose these examples of design work as I felt the variation and colours really captured the styles and fashion from the 60s. I particularly like how they pair muted colours with colder and brighter colours to create eye catching designs.

#60s #retail experience

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Emma Owens