Rationale Studio One Communication Design Emma Finucane s3663403
My prompt under the overarching theme of food was ‘Culture’ which can have a vast variety of interpretations. I decided to deviate from the usual interpretation as culture based on a country/religion and instead focus on the culture surrounding student eating. This is a topic that has been foreign to me before this year, moving out of home and learning to budget. I thought a satirical recipe book of cheap, disgusting student meals could be a resource in which the issue of eating on a tight budget could be explored. Under eating and eating unhealthily is normalised in student culture which was something I only realized recently with my friends jokingly telling me that they ‘couldn’t afford to wake up before 12′ because skipping breakfast would save them a few dollars. I was inspired by the over-saturated, kitsch photography style prominent in 60s cookbooks as well as the care in which meals are plated- typically associated with fine dining. This was in contrast to the inedible and gross meals displayed. The photos were taken and edited by myself.
