It always feels good when the things you create are being put to work in support of a great cause. Here is the branding we designed for the National Clean Water Collective. Our goal was to identify the most simple form that symbolized clean water and tie it into the wordmark. Our solution was to turn the O itself into a familiar drop of water, while still maintaining legibility. Matching the line weight up with the "Clean Water" as a visual cue, we then filled the container. Leaving negative space around the water as a symbol of purity and cleanliness, the form aesthetically pleasing but also cues you into the mission of the charity, providing clean water as a human right. The National Clean Water Collective (NCWC) is a registered non-profit grassroots organization that has provided more than $250k worth of vital supplies and support to the residents of Flint, Michigan. . #logo #logos #logodesigns #logoinspiration #logoinspirations #brand #branding #brandidentity #graphicdesign #graphicdesigner #behance #dribbble #photoshop #adobe #logomark #logomaker #flatdesign #digitalart #creative #vector #illustrator #designer #logoconcept #customlogo #customlogos #customlogodesign #logotypes #brandstrategy #businesscardsdesign #nyc https://www.instagram.com/p/B7bxjEUgZ3E/?igshid=c1gvr7ytydv0