Your website allows you to create your story and build a community.
Customers behaviours are changing, and today they need businesses to earn trust and credibility through transparency and building a community around your business.
When building your website you have control over every aspect of the design, from how it looks and feel to the content delivered. It is a reflection of you and your business. This is what creates your story.
It is the story that allows you to be transparent and to build the trust and credibility, because customers can see, very quickly, who you are and what you are about.
Story creation is an extension of customer service because it allows your customers to connect with you, before making initial contact. This is the first point of contact, and an important one, considering the trend that toward looking for you online first.
Added to this, your website gives you the opportunity to further extend the customer service experience through the information you provide. As an example, this can be informative pieces related to your businesses, promotions of new product or service lines, with detailed explanations.
Customer service doesn't end with the purchase of a product or service, it extends to the aftercare service you provide, and your website can assist with this, with instructional information and further information about the product. This keeps contact with customers after service, which is important for future business.
All of this lends itself to building a community around your business, your story, and how you portray your business. The extra care taken to understand the needs of the clients will not only expand your community and give them an opportunity to feel connected but it will also give you the opportunity to understand how your business can grow into the future to meet their needs.
We are happy to discuss story generation in website design with you and are always happy to have a coffee and chat.
https://encompasswebdesign.com.au/
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