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5 Reasons You Should Switch to EquiiText

Not all SMS companies are created equal, and not all businesses want to use them for the same reasons. Some people like having shortcodes and some people simply want to be able to separate their business texting from their personal messaging system. EquiiText specializes in some very particular SMS marketing features, and the business owners who use our platform love them! If you’re looking to revolutionize the way you text your customers, check out these five reasons why you should switch to EquiiText:

Unlimited Contacts and Contact Groups

Even the most boutique business maintains an ever-growing list of contacts. Unlike other SMS companies that charge extra for additional contacts, EquiiText offers you the ability to include as many opt-in leads as they need, and these leads can be separated out into a similarly unlimited number of groups. This not only allows for more visibility, it allows for easier funneling and campaigning.

Automatic Responders with Artificial Intelligence

One of the best features EquiiText offers is its automatic responders. Created with patented artificial intelligence, these auto-responses take the manual labor out of business SMS. Rather than spending hours each day manually responding to customer texts or being limited to only one or two responders, you can build engaging conversations with your customers without even lifting a finger. Every new account comes equipped with more that forty pre-generated automatic responders that are coded to respond automatically to keywords such as, “Who is this?” “Where are you located?” “What are your hours?” Plus, you can change the messages, create your own custom responders, and add an unlimited number of positive and negative keywords in each auto-reply. It’s never been easier to customize a system and let it run itself!

Bulk and Mass SMS Campaigning

Arguably, one of the most desired features of the EquiiText platform is the ability for users to send a single message to multiple contacts. In the spirit of customer engagement, we find that it works beautifully to send a personal campaign message that allows customers to respond with keywords that trigger auto-responders containing marketing messages. This leads to a better deliverability rate and a higher response rate. Your customers will enjoy communicating with your platform!

Drip Campaigns and Timed Follow Up Messages

It goes without saying that using drip campaigns is the best way to stay in the front of customers’ minds. Thanks to scheduled messages and timed follow ups, you will never be forgotten! Send messages to individual opt-in contacts based on the date they began texting your platform, or when they triggered a particular auto-responder to thank them for texting, asking if they’re interested in hearing about specials, and much more! You can also send daily messages, weekly messages, and schedule campaigns in advance to specific contacts or contact groups.

Innovative Integrations

The EquiiText system is super smart – not just because of its AI, but also thanks to its powerful integrations! Set up webhooks from your website, receive email and text notifications, and even integrate your EquiiText platform with Zapier. With thousands of other platforms and apps managed by the Zapier umbrella, merging your business SMS with your calendar events, CRM, management sites, and much more is a cinch. We’ve found the best ways to automate texting with your business, and now we’ve made it simple to automate every other function in your company in one place.

These are only the top five reasons people love EquiiText and why you should consider switching to our Cloud Platform. We offer dozens of amazing features that contribute to making us the most robust business SMS system on the market today, including URL shorteners, automatic SpinTax, and the most competitive pricing!

Call us, text us, or email us and see what we can do for you. We help businesses everywhere succeed and we want to help you too!

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SMS Marketing vs. Email Marketing

call, email, blog It is undisputed that using email campaigns to market to your customers is an effective way to ensure they learn about your deals, promotions, blog posts, and updates. Emails can be as short or as long as you need, with the added benefit of being able to track consumer behavior in real time.

We love sending emails, and we do it regularly! However, email marketing, while effective for many reasons, it is not the best tool for communicatingdirectly with customers. Using SMS ensures you are reaching your opt-in leads everywhere and anywhere nearly instantaneously. With the average cell phone user checking his phone every twelve minutes, it goes without saying that text messaging is the easiest way to reach consumers across the country.

Everyone, including business owners, is subscribed to numerous company email campaigns to receive discounts, promotions, or information from businesses. However, although email marketing is still a proven way to achieve a high click-through-rate, it doesn’t have quite the personal connection that texting does. It is all too easy to delete emails as they come in, and since customers can’t traditionally respond to business email campaigns, there is very little two-way engagement between the consumer and the company.

The beauty of texting is that 98% of text messages are read within 4 seconds of being received. Talk about an amazing open rate! And, thanks to EquiiText’s URL shortener feature with tracking, it’s simple to view click-throughs on SMS messaging to customers. Text messaging is the quickest way to reach customers and the most effective way to communicate with them directly, as well.

EquiiText allows you to supplement your email campaigns with text messaging so customers will always think of you and know about your deals, specials, and more – texting combined with email ensures you and your company will never be “out-of-sight, out-of-mind”!

Give us a call, text, or email today to learn more about how you can use SMS to make your email campaigns better; we can even integrate them on your platform!

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How to Write a Great Campaign Message

blog. Welcome to SMS marketing with EquiiText!

It is so exciting when new members first begin using their text messaging platforms. Business owners around the country already have big ideas about how best to utilize and integrate SMS marketing and advertising in the most effective ways; it’s all about increasing that ROI!

But where do we start, and how?

First things first, it is important to be aware of the different types of messages you can send out to large groups of contacts: personal, commercial, neutral, and spammy. It is an EquiiText best practice to focus on a campaign message that encourages two-way communication between your business and your customers. In other words, a message sent out to multiple people should be personal, commercial, or neutral, such as,

“Hello! This is John from John & Co. I was wondering if you had a moment to chat today about an amazing promotion we're running :) Reply YES or NOT NOW”

which runs a score of 99.51% commercial.

A message such as this gives recipients the opportunity to reply back to your platform to learn more information about your company and to receive your specific marketing and advertising messages. The automatic responders are the best place to put content regarding deals, specials, promotions, and more, since the people who are genuinely interested in receiving that information will purposefully trigger those responders, whereas people who are uninterested will opt-out or choose not to respond at all.

Sending a marketing or advertising message in a large campaign is likely to be regarded as a spammy message. For example, a message that reads,

“Hello! This is John from John & Co. We are running a special promotion for our VIP customers! Up to 50% off select products today only - text YES or NOT NOW”

runs a score of 99.92% spammy; on the EquiiText platform, any campaign message over an 80% spam score will not be permitted to send.

EquiiText places customer engagement and communication above all else, and for good reason! Almost all text messages are read within mere seconds of being received, but if the message strikes the wrong note with a customer, he or she is less likely to respond positively.

Consumers enjoy receiving text messages from businesses they like, more so than phone calls and emails. However, spamming a customer’s phone leads to lower deliverability, fewer opens, and fewer happy customers.

For more information on how to send an excellent campaign message, give our EquiiText professionals a call today! You can also email us or text us any time.

Want to learn more about using SpinTax in campaign messages for even better deliverability and open rates? Check out this blog now and improve your best practices score immediately!

Good luck, and happy texting!

Call Text Email 

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What Is the Difference Between MMS and SMS?

The difference between SMS texting and MMS texting is the message content.

SMS stands for Short Message Service and is a form of text messaging that allows you to send up to 160 characters to a recipient.

MMS stands for Multimedia Messaging Service and is a form of text messaging that allows you to send pictures, videos, or audio content to a recipient.

EquiiText specializes in smart SMS technology that allows you to send multiple 160-character messages in the form of automatic responders. With the sequential responder feature, you can ensure large messages will be sent simultaneously to a text-message recipient. This way, your customers will always receive all the information you need them to know about your business.

While we work on developing our MMS capabilities for the EquiiText platform, we provide a URL shortener in all our auto-responders as well! Send your customers to your landing page, review site, or a page with your desired image, video, or audio content via SMS messaging. This feature also allows you to track click-throughs from your recipients, so you can both send your multimedia messages and see who viewed them!

EquiiText makes business texting simple with SMS. Thanks to our online texting platform, customizing your company’s texting services is easier than ever.

Interested in learning more? Give us a call, text, or email today to receive a demo with a free account! We love helping businesses succeed – how can EquiiText help you generate more leads and increase your sales while increasing your ROI?

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Free AI Super Phone Giveaway

EquiiText has partnered up with a local Las Vegas telecommunications companyto bring you the latest and greatest in business VoIP services!

No matter what kind of business you’re in, whether you’re a remote worker or a large call center that specializes in inbound and outbound calls, the EQ-F3P is your perfect sales and communications solution.

EquiiText specializes in using our patented artificial intelligence system to make SMS marketing simpler and more functional than ever before. Recognizing this advantage, we have combined our ALINA (Artificial Language Intelligence Application) with Equiinet’s robust VoIP business phone. If you miss a call, the ALINA system will send you an SMS alert regarding the call, and it will also send a customized text to the caller, letting him or her that you will call them back!

Not only is it SMS enabled, it also comes equipped with a feature known as Voicemail Auto-Drop: now you have the ability toleave pre-recorded voicemails quickly and efficiently, allowing you to call more leads per day than ever before!

Gone are the days of waiting for the customer’s voicemail to play through before you must “leave a message after the tone.” Thanks to the smart EQ-F3P, you can “drop” your voicemail the second the phone stops ringing and move on to your next call! The built-in ALINA system is designed to begin the message only after the tone is heard, ensuring your voicemails will never be cut off due to the customer’s voice recording.

The average length of time it takes to ring through to a customer’s voicemail box is twenty seconds, or four rings. A voicemail recording can last for up to three minutes, which potentially means a single phone call can take nearly seven minutes. With the EQ-F3P Voicemail Auto-Drop, you can call twenty-one people in that same length of time. In a six-hour day, that equates to an additional one thousand calls!

If you’re still reading instead of calling us for your EquiiText phone right now, let me also add that the EQ-F3P also allows you to record your own IVR so inbound callers are greeted by your voice and directed to the appropriate extension. It is even designed for simultaneous ring capabilities, ensuring that calls will rarely be missed as they will also be delivered to your cell phone.

These are only a few of the incredible features offered on the EQ-F3P, so give us an email, call or text today to find out how this AI Super Phone can be yours! This offer is only available for a limited time, so don’t wait – contact us now!

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Top 10 Ways Realtors Use EquiiText

Thanks to our ongoing EquiiText Realtor Case Study, we have been able to determine the top ten ways that realtors, real estate agents, and brokers can use EquiiText SMS as a tool to market and advertise themselves and their businesses.

In an industry that requires individuals to become professional self-marketers as quickly and efficiently as possible, it is necessary to ensure one is using the best tools at his or her disposal. While there are many types of marketing platforms available for those in the real estate industry, one thing is consistently clear: everyone texts. No matter whether agents post ads online, put up billboards, or utilize social media, they will always predominantly use their cell phones to communicate with clients and prospective clients. Why not make it easier than ever to reach the most people in the least amount of time for less money?

Here are the top 10 ways realtors use EquiiText to increase their success (and their ROIs!):

Send mass text messages to sellers whose homes haven’t yet been sold

If you have a list of opt-in contacts who are attempting to sell their homes but haven’t had any luck, sending a campaign message to these clients to give them seller tips or more information about your processes for finding a good buyer is a great way to utilize the EquiiText SMS platform.

Use personalized auto-responders for prospective clients who want more information

Realtors, real estate agents, and brokers often spend a majority of their days working one-on-one with clients and don’t have time to respond quickly to prospective clients who have questions about their services. With the EquiiText auto-responders, agents have the ability to create custom responses that are sent immediately to text inquiries. This way you can ensure new prospects are never ignored without taking time away from current clients.

Create drip campaigns for both buyers and sellers

Thanks to the EquiiText Timed Follow Up feature, you can automatically send messages to opt-in leads hours, days, weeks, and months after they’ve started texting your platform. For instance, when someone texts in to ask for information on a particular home you are selling, you can follow up with them after a predetermined amount of time to see if they are still interested in looking at the house with you.

Integrate the SMS platform with Zillow and other realtor websites

If you use Zillow or a similar real-estate site that allows prospects to look at properties your company has posted, you can receive automatic notifications on your EquiiText platform alerting you to traffic on the website, allowing you to send messages to those leads asking if they would like more information from you. Beat the competition by responding faster than everyone else!

Send bulk SMS messages to opt-in contacts whose homes have increased in value

In the current market, the value of homes and other properties are rapidly increasing as the number of buyers outpace the number of properties for sale. However, many home owners in ideal locations are unaware of how much their homes are now worth. Sending alerts to these property owners may incentivize them to pursue selling with you and your business.

Keep all business messages in one place on a Cloud Platform with a virtual number, rather than using a personal phone or being forced to purchase a business phone

Because the real-estate industry has gone mobile more quickly than almost any other industry today, most agents and brokers are using their cell phones to communicate with clients more than any other medium. For top sellers with large contact lists, there is often a necessity to have a separate business phone. Thanks to the EquiiText Cloud Platform, all your messages are kept together on your browser, making it easier than ever to receive and respond to texts from clients without purchasing an expensive cellphone.

Allow clients to text in MLS numbers to receive more information regarding a specific home

With EquiiText’s customized auto-responders that allow for any desired keywords to trigger them, it’s simple to create unique messages for specific properties that clients can receive when they text in the MLS number. It’s a great way to get more data on current interests, as well as more opt-in leads!

Promote your SMS virtual number to bring in more leads

Building your contact list of prospective clients has never been easier. Since EquiiText allows you to choose your own virtual numbers from an expansive list of all local area codes as well as toll-free selections, you can pick the best phone number to lock in to your platform that allows prospects to text in. Some of the best places to include your virtual number for marketing your business include:

Direct mailers

Open house advertisements

Email campaigns

Brochures

Home for sale flyers

Business cards

Company website

Social media profiles

…And much more!

Create text message campaigns to alert opt-in contacts about upcoming open houses

Have a big open house coming up this weekend? Let your opt-ins know! Whether they’re interested in purchasing or if they’re thinking of selling their homes and are looking for ideas, having the opportunity to inform your contacts simultaneously ensures the most people will know and come see the beautiful property you are selling.

Keep in touch with past clients so you never stay out-of-sight, out-of-mind

Many people are under the impression that once their home is purchased or sold, the relationship they’ve cultivated with their real-estate agent, realtor, or broker is finished. But we know better! Keeping in contact with past clients is an incredibly important aspect of an agent’s regular correspondences. Using the EquiiText Cloud Platform to consistently reach out during holidays, birthdays, or even just to check in on past clients reminds them that you are the person to turn to for all their real estate needs. Use the Timed Follow Up feature and create future campaigns for previous clientele so they always think of you first when they reenter the market.

These are only ten of the most useful ways agents in the real-estate industry can utilize the EquiiText Cloud Platform for efficient marketing and advertising. There are dozens more features that help agents increase their success and their ROI, including URL link tracking, API integrations, and webhooks. Give us a call, text, or email today to request more information and receive a free demo of the platform today!

Interested in being part of a realtor case study for EquiiText? Sign up here to obtain your free account with bonus credits included! All we need from you is feedback on how the platform works for you and if there are any features you would like us to include in the future. We can’t wait to help you succeed!

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How to Create the Perfect Sales Funnel

Sales funnels are the perfect way to ensure your customers are getting from the point of awareness to the point of sale as quickly and efficiently as possible. It can feel daunting, but there are dozens of different ways to establish a pipeline for your company.

No matter what type of industry you’re in or what end result you’re hoping to achieve with your customers, EquiiText offers an affordable method for funneling leads

Create your campaign message. This message can be as simple as thanking your contacts for opting in to receive texts from your business, or it can be a promotion for an upcoming special, information about your brand, or whatever you can think of!

If your goal is to generate traffic to your website, make sure you use the URL shortener so customers can reach your landing page and perform an action on your site.

If your goal is to funnel a customer through a series of messages to receive a discount, coupon, or otherwise, it is necessary to create a series of auto-responders that will be triggered by keywords.

Set timed follow-up messages to remind customers to take action on your website or at your business location.

Create timed follow-up messages that similarly let new opt-ins see your campaign message, so they can also interact with the sales funnel.

Here is an example of an effective EquiiText sales funnel:

Campaign Message

“Thank you for opting in to receive texts from Fauna's Floral! To show my appreciation, please accept a complimentary bouquet! Pick your favorite here :) laqi.co/HK948LO”

Or,

“Thank you for opting in to receive texts from Fauna’s Floral! To show my appreciation, 

please accept a complimentary bouquet! Text ROSE, LILAC, or LILY :)”

Automatic Responders

ROSE: 

“To receive your complimentary rose bouquet, simply text the promo code ROSES4ME, and you'll receive your coupon!”

ROSES4ME:

“This text is your coupon for a free rose bouquet from Fauna’s Flora! Simply show this message when you visit us and walk out smelling like a basket of roses!

LILAC:

"To receive your complimentary lilac bouquet, simply text the promo code LILAC4ME, and you'll receive your coupon!"

LILAC4ME:

"Here is your coupon for a free lilac bouquet from Fauna's Flora! Simply show this message when you visit, and I'll show you how much 'lilac' you!"

First Sequential Responder

"Limit one bouquet per customer. SMS coupons may be redeemed no more than 14 days after they are received. May only choose ROSE or LILAC, not both. Thank you!"

Timed Follow Up

"Good morning! This is Fauna from Fauna's Floral. Just wanted to remind you to redeem your coupon for a free bouquet! I can't wait to see you soon!"

In the first example, you can see how Fauna gives her customers the opportunity to purchase a free bouquet directly from her website, which will allow her to track clicks on the Cloud Platform and incite further actions from her customers online.

In the second example, it's clear that an effective use of the EquiiText Platform is to establish two-way engagement between Fauna's Floral and its clientele. This style of funneling goes beyond paid advertising and remarketing ads – by using text messaging, Fauna is letting her customers funnel themselves through a device they use every single day, and it's costing her next to nothing to do so. She sets up an identical opt-in message for new customers, but now they text Fauna and tell her what they want. She can even customize her responses so they're cute, funny, and personable like herself! A sequential responder follows whichever automatic responder the customer triggers to let the customer know about each coupon's terms and conditions. A timed follow-up message further alerts the customer to use his or her coupon before the time runs out. Fauna can set up as many timed follow ups as she needs to get customers to redeem their coupons: once per day, once every three days, once per week – whatever works best for her!

These are only two variants of a single example showing how the EquiiText Cloud Platform allows businesses to funnel customers through a sales pipeline. SMS sales funnels are simple to set up and much more affordable than any other sales tool currently available to businesses.

Spend less and make more with EquiiText SMS!         ‍ Interested in learning more? Sign up for a free account today and let us show you how to create your custom funnel on the EquiiText Cloud Platform today! What's stopping you from texting your customers?