A Digital Innovation Model Improves Demand Generation and Access to Contraceptive Services in Bihar, India
For the eastern state of Bihar, in the districts of Madhubani, Bhagalpur, Muzaffarpur, Saran and Gaya, 2020 presented an opportunity to use technology to interact with potential and existing family planning clients, and share critical COVID-19 information.
With India having gone under lockdown, thousands of migrant laborers returned to their villages from cities where they worked. Bihar, which contributes to one of the highest migrant labor workforces in the country, experienced a large return migration.
Eventually, health care facilities focused on responding to the COVID-19 crisis and halted health services like Village Health and Nutrition Days, immunization and family planning.
Curious to know how we made the best use of this opportunity?! Read here.