Erin Kincheloe

loves stories. all kinds.

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How Travail’s model is creating chefs that meet diners’ expectations face-to-face

At time when not enough chefs are in the kitchen, one restaurant puts higher-than-usual demands on their cooks. Are they getting away with it?

My first freelance piece for The Growler (and first food piece!!) on Travail Kitchen & Amusements.

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Nobody picnics like Daniel Boulud picnics--or so said Bon Appetit. I considered the gauntlet thrown and within a week had Boulud’s protégé Gavin Kaysen (and the Mpls.St.Paul team) on board for an escalation. Roasted chicken and rose? Let’s have a head-on porchetta and a personal bartender on the scene. Pulling together the styling meant adding a Minneapolis spin to everything I could: Fairbault Woolen Mill picnic blanket, plates and accessories from The Foundry Home Goods’ roster of local makers, and that wooden board picked up from a felled tree in the area. Now, which picnic invitation would you rather score?

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To kick off Mpls.St.Paul Magazine’s efforts on Instagram, we gave followers an inside look at what was in the desks of beloved editors: #fromthedeskof was born. (1, 2, 3, 4)

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Monetizing well-dressed content: #citizenstylemsp

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Mpls.St.Paul Magazine’s first Instagram campaign is still its most successful. See more #summerinmsp.

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How to engage an audience? Make a bracket of the best pizzas in town. A dynamic social campaign and a real live pizza mob helped grease the wheels.

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A photo mission at last year’s Minnesota State Fair led to the magazine’s most engaged Instagram ever. Behold, the power of Sweet Martha’s cookies.

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Minneapolis Scene-Shapers

Who was responsible for a ceramics exhibit about human sexuality, or getting the MN Orchestra to Cuba first? Deep research for quick takeaways in this fall arts sidebar.

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There were a lot of execution details our digital team needed to work through when launching that site’s first native advertising content, mostly deriving from one question: How to distinguish between editorially independent segments and advertiser-driven ones? And more importantly, how do we do that while maintaining the trust of our audience? Language on individual article pages, social pushes, and newsletter features matters.

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I think high school is just as potent of a life experience as anything else, man

Zach Sutton, bassist of Hippo Campus on writing from limited life experience

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I’ve never been to a music festival. Get nervous around crowds, prefer to control when I get to come and go places, and enjoy regular showers. But this, Justin Vernon’s first inaugural Eaux Claires, I could get down with. 

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Added to my list: On-screen talent.

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Sleeves are looking a hair short there, Karl-Anthony. No worries. I know a guy in Minneapolis.

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“I think I just want this to be another story. Not just: this is me and I'm IT, I represent all adult Korean adoptee experiences. No. This is another way to look at another life, a different experience. There are other people who have had really great experiences. But this is how I experienced it, and it's different. Not just as a Korean adoptee, but as an artist. This is just the way I'm gonna do it.”

—Mayda Miller on her upcoming solo show, DeMayda’d.

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Kat Bjelland is a rockstar. 

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I Like This Bitch's Life News - New York Magazine

View the most recent I Like This Bitch's Life news on New York Magazine.

I just really love good service journalism that adapts to real life.

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The newfound power of the social media editor

The New York Times is

In the publishing industry, content creation isn’t finished with the print product. The online extension/socialization should be conceived at the same time.