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nothing compares to that feeling when you discover a new book and it just consumes your life and you literally want to eat and breathe this book and when it’s over you think about it for days and days and the idea of reading a new book repulses you because all you can think about is the flawlessness that was the book that you just read.
Your blurb will be an important part of your marketing. It is vital to get a reader’s attention. To write a good blurb, you have to make it short. Cut out sub-plots. Add tension to make it dramatic. Try not to mention more than two character’s names, and promise your audience a read they won’t forget.
I’ve come up with this easy acronym to help you create a blurb. I call it SCOPE. Follow these five steps and see if it works for you.
Setting
Conflict
Objective
Possible Solution
Emotional Promise
Setting: All stories involve characters who are in a certain setting at a certain time.
Conflict: A good story places these characters in a situation where they have to act or react. A good way to start this part of your blurb is with the words: But, However, Until
Objective: What do your characters need to do?
Possible Solution: Offer the reader hope here. Show them how the protagonist can overcome. Give them a reason to pick up the book. Use the word ‘If’ here.
Emotional Promise: Tell them how the book will make them feel. This sets the mood for your reader.
I saw The Edge of Tomorrow today, and I decided to write a blurb using this formula.
Example:
London. The near future. Aliens have invaded Earth and colonised Europe. Major William Cage is a PR expert for the US Army which is working with the British to prevent the invaders from crossing the English Channel. Battle after battle is lost until an unexpected victory gives humanity hope.
But the enemy is invincible. A planned push into Europe fails and Cage finds himself in a war he has no way to fight, and he dies. However, he wakes up, rebooted back a day every time he dies.
He lives through hellish day after day, until he finds another soldier, Sergeant Rita Vrataski, who understands what he can do to fight the enemy. Cage and Vrataski have to take the fight to the aliens, learning more after each repeated encounter.
If they succeed, they will destroy the enemy, and save Earth.
This thrilling action-packed science fiction war story will show you how heroes are made and wars can be won. Against the odds.
SCOPE will work for any blurb. Why don’t you try it?
I may or may not have an obsession with redesigning book covers. Although I’m not sure if this counts because it’s not a real book. Haha. I’ve been working on this for quite a while now, but I keep starting over; glad I finally finished it. This is inspired by Jessica Hische’s classics for Barnes and Noble.
I write flawed characters. Ones that do not always make the best decisions and are driven by ambition or lust. They are not black or white, they are in the large space that exists between.
Girls, romanticize yourselves. You are a queen. You are a warrior. You are an enchantress. You are a mermaid. You are a goddess. You are all of these things and more, you are the stuff of fairytales.
Women, traumatize others. You are a dragon. You are a wolf. You are a bump in the night. You are the last thing they see in the darkness. You are all of these things and more, you are the heart of their fucking nightmares.
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