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24-Year-Old Chocolatier Wants To Be Malaysia's Willy Wonka
24-year-old Kevin Tan graduated from Legend College, Kuala Lumpur with a Diploma in Culinary Arts. After that, he worked part time in Shangri-La, LaFite and eventually moved onwards to work full-time with Mandarin Oriental Hotel for a year. It is while working in Mandarin Oriental that he got the idea to start his own chocolate business. “I noticed that most people do not know the meaning or real chocolate. Or even fine chocolate.
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A lot of chocolate on our shelves are commercialized and made with cheap ingredients,” he shared.
“Chocolate should be made using cocoa oil/cocoa butter, not palm oil or replacement oil that you see with the commercialized chocolate. Real chocolate use natural vanilla to enhance the flavors, and not artificial vanilla (which is cheaper).”
His opened his business in September 2011, investing a modest RM4,000 of his own money that was saved up while working for Mandarin Oriental Hotel. He was only 21 years old when he started his own business, and was whole-heartedly encouraged by his friends and family.
“I started off by making chocolate for events, wedding and corporate gifts as I can make customized packaging for them,” he said.
“I did a few trial-and-errors on chocolate before deciding on which chocolate I was going to use,” he said.
This, of course, included tasting the said chocolate. Yum! Kevin shared that he began by selling his chocolate in weekend markets such as Amcorp mall’s flea market and at weekend bazaars at Subang Parade to reach out to customers while avoiding heavy rent commitments.
Cheap Heavenly Chocolate?
When asked why Kevin is able to sell his home-made Belgian chocolate for the reasonable prices without going bankrupt, he said,
“We temper, mould, and pack the chocolate here in Malaysia to be able to get it at a lower cost and sell it at a lower price in the competitive market.”
He imports the cocoa beans from Belgium and the cocoa beans are from Africa. “Importing in bulk rather than smaller portions of finished products allows me to get them for cheaper,” he added. “We have to make the prices competitive to allow people to taste it and have confidence in the brand.”
However, making the prices cheaper comes at the expense of the owner of Maison D’lights, who has to cover the high expenses such as rent and ingredients as well as the labour required to make and package the chocolate.
Willy Wonka Chocolate Factory?
“I hope that one day, I will be known as a famous Malaysian Chocolatier internationally and get my brand name out all over the world,”
Kevin told Vulcan Post when we asked about his dreams and aspirations. He jokingly added that he hopes to own a chocolate factory like Willy Wonka, a famous character in Roald Dahl’s Charlie and the Chocolate Factory. We probably know of him through the 2005 film adaptation where he was played by Johnny Depp.
“Life is not easy, but doing a business means you earn as much as you work,” he said, adding that it feels better than to be working on a fixed salary.
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