golden-hearted-gil:
…
Gilderoy was prepared for things like this. He knew that with his rising popularity in the literature world that more and more opportunities such as this event would slowly start to pour in. It was crucial to him that he take advantage of them as they came, which was why he cleared his schedule for the day to attend. Of course, he also admired that it was being held for charity, and wanted to assure that he dressed and presented himself appropriately.
He had made sure to introduce himself to a few people already, building connections with others who may potentially be able to assist him down the line. Though as they waited now for their food to arrive, Gilderoy was slightly surprised by the sudden conversation with the woman next to him. Intrigued however, he engaged. “I think I would have to agree, they do look stunning. I wouldn’t be surprised, though, honestly,” he sighed, giving a small shrug. He knew how columns like that worked, and a lot of the time they did things such as that to stir up controversy.
“It’s almost like an additional advertising plan, though. For example, if they were to focus on someone who clearly did not compare to Veronica, the people would be outraged, sure, but it would get them talking. It sort of stems from the any publicity is good publicity mindset.”
Evelyn was familiar with the any publicity is good publicity mindset. It wasn’t one she personally subscribed too, but many of her friends had, especially in their early twenties. Nights out that ended in disaster were fun in the moment and should’ve been horrific the next morning, but drew more attention and so her friends made the ‘mistakes’ again a few months later and whenever they needed a boost after that. The bad did have to be balanced out with some good, otherwise the whole image went to shit, but there were PR people for that if you couldn’t manufacture it yourself.
Framing it as an additional advertising plan though... he was absolutely right, and Evelyn was a bit put off by the fact that she hadn’t thought of it herself. She was more impressed than put off though, leaving a small smile to form on her face. “You’re not wrong, unfortunately. Still, I can hope that truth will prevail, even if that’s not what Witch Weekly is known for.”
Evelyn took a sip of her water and held onto the glass, hoping that if she consumed enough it would bide her over until the food arrived. After drinking, she recomposed herself and smiled directly at him. “Evelyn, by the way.” Even though introductions weren’t usually needed, people seemed to prefer them. It wasn’t normal to be able to assume that most people knew who you were.















