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@evenbrains-blog
WHAT IS LOCATION-BASED MARKETING ? Location-based marketing(LBM) is a powerful strategy that helps create opportunities based on the target audience’s location.It could be: 1. A campaign for a location-specific audience, based on proximity. 2. Contextual targeting based on customer behavior and history. This kind of marketing helps you reach out to customers in real-time and …
Ever since the concept of Native advertising was introduced, its place in the marketing sector has been debated. As Native Advertising’s popularity soars, the debate rages on. The truth is, a more savvy consumer has no trouble differentiating between general content and paid to advertise. But what separates native advertising from other forms of advertising? …
But what separates native advertising from other forms of advertising? The answer is in its very nature. It’s basically paid advertising that is crafted to look like part of a webpage’s content.
When we think of influencers in the context of digital marketing, we usually tend to think in terms of big celebrities. But let’s face it, not every brand can afford influencers of this stature and this is where Micro-influencers come in. Micro-influencer marketing is really taking off. The good thing is it’s beginning to be …
When we think of influencers in the context of digital marketing, we usually tend to think in terms of big celebrities. But let’s face it, not every brand can afford influencers of this stature and this is where Micro-influencers come in.
Micro-influencer marketing is really taking off. The good thing is it’s beginning to be just as, if not more successful than the celebrity counterpart.
But what makes it so compelling?
The main reason might be that people are more willing to trust the opinions of people they know and look up to. There is a lot of baggage that comes with a celebrity and in many cases, they can’t be trusted. That’s not the case with Micro-influencers.
Let’s explore it:
UNDERSTANDING THE IMPORTANCE OF USER EXPERIENCE (UX) Do you know what one of the biggest Buzzwords of the last decade was? The answer is “User Experience”. UX is now a make or breaks element for any modern digital product. The previous few years have witnessed UX designs take the digital marketing world by storm. That’s …
Frontend Developers - At the Forefront of modern marketing strategies
The meteoric rise in the applications of software, a phone app or a website across every sector of the business world makes the skill of a Front end developer indispensable and it’s more so in the age of digital/internet marketing. Every brand strives to have the best visual front-end elements for their respective site or app.
A front-end developer is responsible for ensuring that a site's visual front end is free of errors and that the site has the same visibility across different computer & mobile Web browsers. If you are seeking world-class Front-end development services, then Even Brains will be of valuable assistance to you. Visit www.evenbrains.com for more info.
As recent as a decade ago, a brand’s online content was largely limited to the written word. But nowadays that’s no longer the case. Today, a comprehensive content strategy can include everything from text-based work like blogs and ebooks, as well as media like visual assets, podcasts, and, of course, videos. With videos, we come …
What would a modern business be without a website? It’s basically the heart of any modern brand. From customer convenience and wider Demographic Reach to Business Credibility and Around-The-Clock Availability, a website offers an abundance of advantages for marketers. But at the same time, the ubiquity of websites in this day and age demands that …
The world of eLearning has taken giant strides in the last decade. Online teaching tools are constantly evolving to boost efficiency and bridge any gap as soon as it appears. A Learning Management System (LMS) Software is one such platform that is aiding in increasing learner motivation, creating effective online learning programs, and improving eLearning …
Social media is the expressway to global marketing success
Using Social media for marketing shouldn't just be a practice for marketers, it should become an instinct! Whether it’s image, video or text content, sharing them with the rest of the world has never been more convenient and never more replete with extensive creative features. From images, GIFs, Stories, Videos, even Augmented reality (AR) and Virtual reality (VR) at your disposal, this is an opportunity unlike any to creatively stand out from the rest of the marketing pack. Even Brains will help you out in your marketing endeavors with an all-round 360o strategic approach. Explore www.evenbrains.com and enjoy global brand recognition.
We all know what dominates the world of GIFs – Memes, cute animals and celebs! In fact, Giphy, a platform dedicated to GIFs serves more than a Billion GIFs every day. But this doesn’t mean that GIFs can’t be used for any purpose outside of Entertainment. With the first GIF developed in 1987 by CompuServe, …
With the first GIF developed in 1987 by CompuServe, the format has crossed 3 decades now. This proves the awesome viability of this format, and for businesses, this presents a wonderful marketing avenue. We all know what dominates the world of GIFs - Memes, cute animals and celebs! In fact, Giphy, a platform dedicated to GIFs serves more than a Billion GIFs every day. But this doesn't mean that GIFs can't be used for any purpose outside of Entertainment.
It’s hard to imagine the online marketing landscape without thinking of Display ads. But the online option is recent compared to the actual history of display advertisements which, believe it or not, dates back to ancient Egypt and other civilizations. So let’ delve into the fascinating history of Display ads: ANCIENT TIMES: Our story begins in ancient Egypt, …
According to recent stats, more than 80% of all consumer web traffic in 2020 will be of the video format. With that in consideration, it’s important for every marketer to learn about the hottest video marketing trends. Read about them at:
https://evenbrains.com/blogs/2020/02/29/video-marketing-trends/
It didn’t take much time for the Coronavirus (COVID-19) to go from being just a health crisis to being an unprecedented economic crisis. With countries on indefinite lockdown, marketers will have to figure out how to do business in such difficult and unfamiliar circumstances. Whether it’s the work-from-home scenario or complete shutdown of services, it’s …
As COVID-19 continues to create challenges for businesses all over the world, it's important to remember that this situation is temporary. The crucial thing now is to stick together (metaphorically) and ensure you’re providing value to your audience.
So, Stay healthy & stay positive.
The power of social media in the modern marketing landscape is undeniable. When it comes to engaging and building a strong relationship…
Best social media strategies, better brand recognition
From diverse content marketing, using brand advocates, creating audience communities and establishing social media budgets to running cross-channel campaigns and maintaining engaging social media profiles, the strategies in social media marketing are many and equally vital for brand success. For the best, creative social media marketing strategies, consult Even Brains. Visit www.evenbrains.com and avail of cutting-edge digital marketing services.
“eCommerce will grow significantly because of the COVID-19 epidemic!” It’s possible that you may have heard these words being uttered in the marketing world. If you haven’t heard it, that’s fine. Either way, this bold statement needs some clarification and with this writeup, I aim to do exactly that. Whatever the case, eCommerce managers should …
Are you a marketer and are you on Pinterest yet? If the answer to the first question is YES and the other is NO, then you need to match your second answer with the previous answer immediately! With a user base of around 150 million in this social media platform, it’s no exaggeration to call …
social media marketing