Confessions of a Marketing Maven

The recent musings and tumblings of Event Industry Marketing by BeatCreative. Authored by founder and Marketing Maven, Michelle Bergstein. Discover ramblings, encounters, inspiration, marketing need to knows.

[eventindustrymarketing]

Top 5 Trends From Our Clients For Fall 2015

#1: Spooky Floral Arrangements by Lee James Floral Designs.

Dress up your flowers with some “witchy” touches for the Halloween season. They make for a spooktacular centerpiece!

Photo via Betty J’s Florist.

#2: Black Starburst Glass Chargers by A Chair Affair.

Their chargers were the ideal touch to this gothic reception inspiration. It’s both beautiful and refined!

Photo by Claire Pacelli Photography.

#3: Skeleton Key Escort Cards by Dogwood Blossom Stationery & Invitation Studio, LLC.

We adore these elegant skeleton key escort cards with purple ribbons! They add a memorable touch to your special day.

Photo by Rhodes Studios Photography and Videography.

#4: Black Chiavari Chairs by A Chair Affair.

Whether you’re dreaming of a macabre ceremony or a black tie soiree, their black chiavari chairs are the perfect addition to your celebration.

Photo by Claire Pacelli Photography.

#5: Centerpiece Trees with Roses and Hydrangeas by Vangie’s Events of Distinction.

Aren’t these centerpiece trees to die for?! They bring a natural beauty that transform your space into a fairytale paradise.

Photo by Concept Photography.

[eventindustrymarketing]

Top 5 Trends From Our Clients

#1: Regal Gold Gilded Branches by Lee James Floral Designs.

These gold gilded branches add a touch of royalty to any floral centerpiece.

Photo via Lee James Floral Designs.

#2: Wedding Bouquet Inspirational Centerpieces by Vangie’s Events of Distinction.

We love the idea of repurposing wedding ceremony floral into reception centerpieces to create a cost-efficient, cohesive look!

Photo by KMD Creations.

#3: Fall Floral Centerpieces by Betty J’s Florist.

Now that autumn is in full-swing, we are loving these rustic floral arrangements. They’re perfect for an autumn soiree or to display in your home.

Photo via Betty J’s Florist.

#4: “Not So Scary” Halloween Save-the-Dates by Dogwood Blossom Stationery & Invitation Studio, LLC.

How adorable these Halloween fairytale save-the-date cards? They’re the perfect design for a fall wedding or autumn birthday celebration.

Photo via Dogwood Blossom Stationery & Invitation Studio, LLC.

#5: Crystal Vases with Baby’s Breath by Greenery Productions, Inc.

Soft pillows of baby’s breath pair beautifully with crystal vases to create an elegant look ideal for an upscale reception or any VIP event.

Photo by Lovestorey Photography.

[eventindustrymarketing]

5 Hottest Trends From Our Clients

#1: Fish Bowl Vases by Betty J’s Florist.

We love this creative use of a flower vase. It’s both artistic and visually appealing!

Photo via Betty J’s Florist.

#2: Wood Grain Invitation Border by Dogwood Blossom Stationery & Invitation Studio, LLC.

This summery floral invitation suite is perfect for a whimsical wedding or an outdoor soiree!

Photo by Erika Grace Photography.

#3: Mirrored Specialty Table by A Chair Affair.

Their mirrored specialty table is the perfect centerpiece for any event. It can serve as a glamorous cake table or an intimate his and hers seating arrangement.

Photo by Bumby Photography.

#4: Country Western Reception Theme by Vangie’s Events of Distinction.

The Wild West is coming to the east coast! We love how country comes alive with these suede linens, mahogany resin folding chairs, rope and bandana napkin accents, and red and orange floral accents with centerpieces of sunflowers.

Photo via Vangie’s Events.

#5: Arch with Floral Glass Bubbles by Greenery Productions, Inc.

Add a unique twist to an arch with gorgeous glass bubbles filled with accents of greenery and white petals. It’s perfect for a wedding or special engagements.

Photo via Greenery Productions, Inc.

[eventindustrymarketing]

Top 5 Trends From Our Clients

#1: Geometric Floral Centerpieces by Lee James Floral Designs.

We absolutely love the mix of shapes and textures they created with the arrangements of circular purple dendrobium orchids and rectangular glass vases.

Photo via Lee James Floral Designs.

#2: Amy Gold and Silver China by A Chair Affair.

Fine china is making a comeback! Lately we have noticed more events choosing china over chargers, like these beautiful gold and silver accented china place settings. These are ideal at a variety of occasions, from weddings to birthday celebrations.

Photo by Angel Gray Photography.

#3: Atmospheric UltraWide Screen Show by Spectrum Productions.

Are you looking for that WOW factor that will put your event over the top? These screens are it! You can pick from an array of environments and scenery to transport your guests to any destination.

Photo via Spectrum Productions.

#4: Landscape Floral Centerpieces by Greenery Productions, Inc.

Do you want something different from the traditional floral centerpieces? These landscape-inspired masterpieces were designed to reflect the couple’s own garden. How amazing is that?!

Photo by John Unrue Photography.

#5: Personalized Monogram Pillows by Dogwood Blossom Stationery & Invitation Studio, LLC.

Add a unique twist to personalized details at your next event, like these personalized monogram pillows. They’re ideal for any occasion and could also be used as favors for your guests.

Photo by Concept Photography.

[eventindustrymarketing]

Top 5 Hottest Trends From Our Clients

#1: Cascading Ivy Garlands by Lee James Floral Designs.

These ivy garlands decorating the staircase make a bold statement, one that we absolutely love! Perfect for any grand celebration you have in mind.

Photo by Cricket’s Photography.

#2: Chameleon Tables by A Chair Affair.

Can’t find the perfect table? A Chair Affair can handle it for you! Now you can always get the perfect tables for any occasion with interchanging colored table tops from all colors of the rainbow.

Photo by Cricket’s Photography.

#3: Crystal Rose Bouquet by Betty J’s Florist.

What better way to dress up a rose bouquet than with crystals? Whether you’re using it for your wedding bouquet or birthday gathering, it fits right in to your desired event theme.

Photo by Ashlee Hamon Photography.

#4: Moss Glass Bubble Escort Cards by Dogwood Blossom Stationery & Invitation Studio, LLC.

The pop of vibrant green moss in these glass bubbles is truly eye-catching. It’s a unique concept to hold escort cards or other messages for your next event.

Photo by Claire Pacelli Photography.

#5: Greenery Chandelier Drapery by Greenery Productions, Inc.

Floral accents went above and beyond in this creation for this backyard wedding featured on “Outback Nation.” This would be ideal for a range of outdoor events from casual to refined.

Photo by Drake Photography.

[eventindustrymarketing]

5 Top Trending Styles From Our Clients

#1: Customized Menus wrapped in Luxe Fabric and Criss-Crossed Ribbons by Dogwood Blossom Stationery & Invitation Studio LLC.

These menus are the perfect creative twist to add a touch of luxury for a romantic setting.

Photo by Claire Pacelli Photography.

#2: Customized Scenery by Spectrum Productions.

Your special event can be transported to your desired theme, from under the sea to outer space.

Photo via Spectrum Productions.

3: Personalized Origami Fortune Tellers by Dogwood Blossom Stationery & Invitation Studio LLC.

A favorite past-time from the 90s gets a classy makeover. These element of fun is perfect for any occasion, from wedding receptions to corporate events.

Photo via Dogwood Blossom Stationery & Invitation Studio LLC.

#4: Customized Chair Designs by Spectrum Productions.

They can create any design you are picturing for your event, like these parody chairs from “The Voice” for a corporate team-building trivia contest.

Photo via Spectrum Productions.

#5: Mismatched China by A Chair Affair.

These eclectic dishes are ideal for events ranging from formal to casual occasions at home.

Photo by The Hons Photography.

[eventindustrymarketing]

Top 5 Trends From Our Clients

#1: Rustic Sweetheart Table from A Chair Affair.

This table for two is the perfect touch for any rustic or outdoor wedding.

Photo by LH Photography.

#2: Custom Mirror Sign by Chalk Shop Events.

These beautiful signs add elegance and sophistication to a plethora of occasions, such as an upscale corporate event or glamorous wedding celebration.

Photo by Kristen Weaver Photography.

#3: Themed Cakes by Party Flavors Custom Cakes.

Add a personalized touch for any occasion, from birthday parties to corporate events.

Photo via Party Flavors Custom Cakes.

#4: Customized Escort Cards and Favor Tags by Dogwood Blossom Stationery & Invitation Studio LLC.

Create a memorable keepsake with clear picture frames to hold photographs from any event.

Photo by Steven Miller Photography.

#5: Custom Chalkboard Backdrop by Chalk Shop Events.

Photo opportunities are endless with this customizable chalkboard backdrop designed for a variety of occasions.

Photo by Kristen Weaver Photography.

[eventindustrymarketing]

Top 5 Hottest Trends From Our Clients

#1: Bling Candelabras from A Chair Affair.

It’s the perfect marriage of classical and glam. Ideal for a sophisticated wedding or gala event.

Photo by Art Photo Soul Photography.

#2: Satin-Backed Wedding Invitations by Dogwood Blossom Stationery & Invitation Studio LLC.

This exquisite upscale detailing adds a splash of color and a creative twist to your invitations.

Photo by Bumby Photography.

#3: Wedding Cake with Metallic Accents by Party Flavors Custom Cakes.

The pops of silver and gold add a unique element to a classical wedding cake design.

Photo by Tab McCausland Photography.

#4: French Country Chairs by A Chair Affair

These chairs give your setting an extra touch of romance and elegance.

Photo by Theresa NeSmith Photography.

#5: Cascading Bouquet by Lee James Floral Designs

Spring comes to life with this beautiful bouquet of flowing orchids paired with bright colors.

Photo by Andi Mans Photography.

[eventindustrymarketing]

5 Fabulous Trends from our clients

#1: Flower Pomanders by Lee James Floral Designs

These are simply STUNNING! White hydrangeas accented by soft purple roses made for the perfect dangling decorations at the Ritz Carlton Orlando.

#2: Mirrored Chargers by A Chair Affair

Glamorous. Crisp. Perfect for a sophisticated Fall wedding.

Photo by Kristen Weaver Photography.

#3: Wooden Menus by Dogwood Blossom Stationery

Give your wedding stationery a rustic, unique look with this trend.

#4: Veil Bouquet by Lowe and Behold

Use this technique for a subtle way to add elegance to your bouquet!

Photo by Unrue Photography.

#5: Gold Chiavari Chairs by A Chair Affair

Whether you want a bold, or classic wedding, these gold chiavari chairs provide a perfectly romantic touch.

Photo by KMD Creations.

[eventindustrymarketing]

Top 5 Event Trends From Our Clients

1) White with a pop of color

White Chiavari chairs from A Chair Affair are the perfect balance for a bright and sunny display. 

Photo courtesy of Kristen Weaver Photography

Photo courtesy of Rachel V Photography

2) Glitter and Gold

 Off white and blush colored flowers by Lee James Floral Designs are beautifully paired with gold vases for a classic, vintage ambiance. Photo by Kristen Weaver Photography.

 This dazzling gold display complete with French Country chairs from A Chair Affair is everything! Photo by Kristen Weaver Photography.

3) Love Notes  

A romantic message used for the bride and groom's chair is the perfect personal touch to their celebration. Dogwood Blossom Stationery and Invitation Studio used a gold glitter frame edge and pink satin ribbons to complete this look. Nothing says happily ever after quite like, "We decided on forever." Photo by Tab McCausland Photography.

“Fairytales do come true… here comes the bride,” is such a sweet way to introduce the bride. This love message created by Dogwood Blossom Stationery and Invitation Studio was creatively attached to a carriage- how romantic! Photo by Rhodes Studios Photography and Videography

4) Radiant orchid on patterned cakes

Radiant orchid, the 2014 color of the year made a huge splash in the wedding world. It makes a cameo on this gorgeous floral and chevron cake by Party Flavors Custom Cakes. Photo courtesy of Thirteenth Moon Photography.

This stunning cake laced with diamonds and pearls is topped with a floral arrangement of purple hues. This wedding cake is truly a work of art! Photos by Brian Pepper & Associates | Photography & Video. 

[eventindustrymarketing]

A Day in the Life... Marketing Maven, Super Mom, Mover & Shaker

I normally do not document these types of activities but today really kicked my ass in all sorts of ways!

A peek inside a day in the life of a business owner, Mom, Wife and all sorts of hat wearers.

7am - Checking emails, checking social media, calendar and incoming client work

8:30am - Potential new hire interview

9am - Out the door with kids coordinating with my team and day’s work.

9:15am - Breakfast

9:30am - Presenting new project to client

11am - Off with the kids to a pharmacy run for the hubby

11:30am- Kids play date

-touch base with client and our web design team-

12 noon - Lunch with client and their team

1pm - Kids run - errands to bank for team member deposits

1:30/2pm - Kids pool play date at my house watching kids working on -emails -August client work billings -snacks for kids -towel distributing -review of website designs -client email blast sent -#FF social media engagement for client -Popped into the #eventprofs google chat hangout

4:30pm- Potential new hire interview

5:30pm- Cleaned kids room and straightened up the house / cleaned and put away dishes

-Made daughter PBJ sandwich with a side of grapes

-Cleaned dog bowls / fed dogs

6pm - Prepared dinner - fish tacos/ refried beans / white rice / avocados

-Cleaned up dishes

8pm - Writing this blog and thinking about a hot shower!

Whew! I’m exhausted!

[bride2be]

kay english photography - little mermaid wedding

[eventindustrymarketing]

SO TOTALLY GORGEOUS! 

[eventindustrymarketing]

Top 5 Event Trends From Our Clients

Trend #1: Flower crowns by Lee James Floral Designs

Photo by Wings of Glory Photography.

Photo by Andi Mans Photography.

Trend #2: Three dimensional stationery by Dogwood Blossom Stationery

Photos by Rachel V. Photography.

Trend #3: Circular chair arrangement by A Chair Affair

Photo by Kristen Weaver Photography.

Trend #4: Drunken cupcakes by Party Flavors Custom Cakes

Photos by Rhodes Studios.

[eventindustrymarketing]

Top 5 trends from our clients this week - HOTTEST photos of their events/weddings

[wedding-scrap-book]

[eventindustrymarketing]

LOVE this wedding dress! 

found via - wedding-scrap-book:

This dress is incredible.

via Satin & Snowflakes

Dress by Pronovias

[eventindustrymarketing]

How technology is impacting our ability to remember ads

[instagram]

Inside the Grammy Awards on Instagram

For more photos and videos from the 56th Grammy Awards, explore the 56th Annual Grammy Awards and Staples Center location pages and browse the #grammys hashtag.

The 56th annual Grammy Awards are underway in Los Angeles, California. The show officially begins at 8PM EST / 5PM PST, but you can follow your favorite musicians on Instagram as they get ready for the show and make their way down the red carpet. For a behind-the-scenes look into the awards, check out the following accounts:

The official Grammys account – @thegrammys

LL Cool J, host – @llcoolj

Macklemore and Ryan Lewis, nominees – @macklemore & @ryanlewis

Lorde, nominee – @lordemusic

Sara Bareilles, nominee – @sarabareilles

Nile Rodgers, nominee - @nilerodgers

Jack Osbourne, MTV correspondent – @mrjacko