Eventivist

Take the guess work out of event sponsorship

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Diversified Revenue

A recent article in Nonprofit Quarterly called attention to nonprofit and charity organizations becoming increasingly dependent on government financial support. President of the William E. Simone Foundation James Piereson notes that nearly one-third of all revenue to nonprofits comes from government.

Author Michael Wyland expands on how this dependency undermines the agency and integrity of nonprofits by giving up their ability to make decisions exclusively.

Nonprofits must be able to diversity their revenue and support channels to ensure that their resources will be used towards their cause based on their vision.

A portfolio of local and nation grants from businesses, foundations, or individuals, when tapped strategically, can bring in a large amount of support. According to Giving USA, total charitable giving in the U.S. reached more than $298.4 billion in 2011. Of that amount 73% came from individuals. Think about your project's goals and mission, and then research groups that share similar interests. Any contradicting or compromising stipulations within a grant will create tension later.

Fundraising events are key to the long term financial sustainability of nonprofits. Successful events can, when done effectively, not only bring in healthy revenue but also build strong relationships with donors. Using sponsors to cover overhead costs such as venue space and food will save your organization time and resources.

Here are 3 points to consider when pitching a potential partner.

http://nonprofit.about.com/od/fundraising/a/fundraising101.htm

[eventivistblog-blog]

What Does Your Business Do (Really)?

There is a distinct feeling of satisfaction that occurs when all needs are met with such grace that a customer is able to express, in their own words, what it is your business does.

Imagine your business performing so well it compels your customer to write you a thank you letter. What would that letter say? 

In creating valuable goals, a business should strive to achieve exactly what would be written in that letter. To do this, businesses must separate what they sell from what they really do. At Eventivist, we provide a platform that enables nonprofits to easily discover sponsorships and allow businesses to increase their ROI by establishing partnerships tailored to their brand’s needs.

That’s what we’re selling. It’s not what we’re doing.

Eventivist alleviates the guesswork of event sponsorship. A nonprofit event planner shouldn't be spending hours sifting through a call list of businesses hoping that one will take interest. A marketing manager is constantly looking for ways to better connect with their target audience. In both cases, our customer’s anxieties exist around the time and energy it takes to do their jobs, and Eventivist makes their life easier by making sponsor partnerships happen more efficiently.

The point is to think more carefully and singularly about the value that your business brings to one individual, rather than a group of customers. Craft your solution as if it was for a close friend. The more your business returns to the anxieties of the individual the clearer your vision will be of what you want your business to achieve and how.

Here are 3 strategies:

- Consider the environment. Knowing where the person is that could be using your product or service  will reveal the temperament of emotion you must respond to when interacting with them.

- Find the core. Your customer is dealing with many interconnected anxieties. Address and exterminate one.

- Be simple. Allow the value and intuitiveness of your product or service to speak directly to their central anxiety.

If done correctly, in time, your product or service will fade ubiquitously into the background. They will take it for granted and use it without pause. They will write to thank you for exactly what you knew all along.