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Direct Mail Marketing-Everest DMM

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. Visit here more info :- www.everestdmm.com

#direct mail marketing #Postcard Marketing #Direct Mail #postcards #postcard mailing #postcard printing

Postcards-Everest DMM

Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, oversized, and custom cut. Visit here more info:-www.everestdmm.com

#direct mail marketing #Postcard Marketing #Direct Mail #postcards #postcard mailing #postcard printing

Postcard Marketing-Everest DMM

Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, oversized, and custom cut. Visit here more info:-https://www.everestdmm.com

#direct mail marketing #Postcard Marketing #direct mail #postcards #postcard mailing

Postcards-Everest DMM

Colorful, Shiny and Beautiful Postcards deliver your message loud and clear the moment a recipient receives it in their mailbox. Everest offers postcards as small as 4x6 and even mega postcards up to 18 x 25. All cards are printed on offset presses, with 12pt board & full gloss. Everest produces and mails millions of cards a month. Visit here more info:-www.everestdmm.com

#direct mail marketing #Postcard Marketing #Direct Mail #postcards #postcard mailing

Postcard Marketing-Everest DMM

Colorful, Shiny and Beautiful Postcards deliver your message loud and clear the moment a recipient receives it in their mailbox. Everest offers postcards as small as 4x6 and even mega postcards up to 18 x 25. All cards are printed on offset presses, with 12pt board & full gloss. Everest produces and mails millions of cards a month. Visit here more info:-www.everestdmm.com

#direct mail marketing #Postcard Marketing #direct mail postcards #postcard mailing

Direct Mail-Everest DMM

Direct Mail Marketing is the only marketing method that allows for precise targeting of demographics way beyond any method that's used online. By using Everest Direct Mail, you are beating any other method. In fact, Direct Mail Marketing is MORE cost-effective and achieves a much higher ROI than online marketing. Visit here more info:-www.everestdmm.com

#direct mail marketing #Postcard Marketing #Direct Mail #postcards #postcard mailing #postcard printing

Direct Mail-Everest DMM

Direct Mail Marketing is the only marketing method that allows for precise targeting of demographics way beyond any method that's used online. By using Everest Direct Mail, you are beating any other method. In fact, Direct Mail Marketing is MORE cost-effective and achieves a much higher ROI than online marketing. Visit here more info:-www.everestdmm.com

#Direct Mail #Mailing Bills #Statement Billing #Postcards

Direct Mail Postcards

Direct Mail Postcards should be a part of your Direct Mail Marketing strategy. You want to reach prospective clients in the most efficient way possible with the quickest route and the least expensive manner. You want to make sure that the right message is on the right type of Postcard, and, most importantly, you want them to grab the attention of the receiver.

The following are some ideas on how you can be successful in using Postcards to achieve your goals in any Direct Mail campaign.

The size of the Postcard is always a very important factor. The size of the card needs to fit the size of your message. Postcards are small and can be overlooked in a pile of mail. Their artistic characteristics need to be very strong so they literally jump out of that pile and grabs the receiver! You want to catch someone’s eye and make it very clear about what you’re offering. Color, font and graphics can accomplish this mission. If you have colorful art, a unique font and a shout it out message, you have to consider if the normal 4” x 6” Postcard size will work. Will a larger size accomodate your copy in a stronger fashion? Whether large or small, Postcards are very concise ways of writing a message. There is only so much room for so many words and you have to edit down to the bare bones and keep it to the point.

Your cards should ALWAYS have your Website address located prominently in the layout. There is only so much space on a Postcard for you to get your information, so take the reader to a location where they can get further details.

Each Postcard you send, has a distinct message in which all of the pieces of art, graphics and fonts work together to instruct the receiver to do something. But, what are those “somethings”? Here are a few ideas for Postcard messages.

Promote Special Events. Postcards are excellent for announcements and invitations. A “Save the Date” Postcard can be used for any type of event. A flashy design with a link to a website landing page for registration can make the card show up on bulletin boards and refrigerators.

Create Coupons! Postcards are great for “Present this card for 50% off” types of coupons. No clipping, just bring in the whole card and the coupon will be scanned. A simple bold message and a coupon is all you need for a prospect’s reaction and response.

Create a Series of Postcards. Just like a cliff hanger soap opera, you have to watch the next show to know what is going to happen! You can tease a whole campaign and get people involved with each new Postcard that is sent. If you are moving, adding new employees, starting a new program, each of these can be announced by an ever intriguing Postcard giving more and more details up to the actual announcement.

Send a Postcard cartoon! Cartoons get looked at! Cartoons get read! Cartoons get responses! A Postcard with a colorful, customized cartoon are not only a “hook” to get someone interested and travel to your website, but they elicit laughter and cause people to keep the card around for further reference.

Neon Colors, Brilliant Colors, Sparkly colors get attention. The most effective design element that you can use to get a response is color. A Postcard that is filled with unique graphics and brilliant colors can be irresistible. The purpose of a Direct Mail Postcard is to get it read! If someone reads the message just because of the color curiosity and attraction, then the mission has been accomplished!

Postcards are a fantastic way to quickly intrigue your potential customers without them having to even open an envelope! We at Everest Direct Mail & Marketing, create professional-looking postcards, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our postcards are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Postcards can advertise new products and services, provide coupons or announce community events! Postcard marketing is a powerful way to build and maintain your client base!

#Postcard Marketing #Postcard Mailing Service

Targeted Mailing Lists

Nearly 20 percent of Americans move every year. So, who are they? Where are they moving to? And what do they have in common? When we diagnose the statistics, that is when you get to the core of the type of person you are looking to target your information. Sending to your vetted and categorized lists means you can tailor the message and the information to appeal specifically to that individual. Pertinent information gets attention.To some marketing experts, using direct-mail campaigns aimed purely at a geographic area is like listening to a song on a transistor radio...it’s OK, but there are better systems that give a far greater quality result!

A highly targeted direct mail approach that uses a statistically and demographically based mailing list, will get higher results. If you have had success with a particular type of client or are trying to build more business in a specific market niche, try to identify the characteristics shared by those clients. Those traits can help you develop a finely tuned mailing list of consumers, such as doctors, golfers, or second-home buyers, and then craft a marketing message that members of that group are likely to respond to.

Practically all mailing lists that real estate professionals use start with a geographic component, such as a region or ZIP code. The idea of digging further and finding statistics that match, is to determine which demographic criteria to use as an overlay in order to separate the list so that only the target consumers are included.

The most common demographic criteria are age and income. Other common criteria include whether they have children, they are currently renting or own, and whether they live in a single-family or multifamily property. However, mailing list providers can delve much deeper into their databases, screening for such things as estimated current home value, amount of outstanding loans, occupation, and lifestyle characteristics, such as whether a consumer is a golfer or into skiing. You might want to target households with annual incomes of at least $50,000 that currently rent and enjoy golf but don’t have children.

You will need to conduct some research about which characteristics your target audience shares. You could build your own list, using public records and augmenting that data with information you gather yourself. When you build your own list, you bear the responsibility of maintaining it.

You can buy data based mailing lists from tech companies or a list broker, or special interest groups, such as magazine publishers, clubs, and alumni groups, which sometimes sell lists.

The price is usually based on cost per thousand names and on how many criteria were used to compile it.Your mailing list should be updated at least once a year by performing such tasks as checking for new addresses and activities, such as a recent real estate purchase.

Here are some suggestions for developing lists with specific demographics.

Renters

Homeowners moving UP

Homeowners downsizing

Baby Boomers

First time home buyers

New Parents

High income household

Second home buyers

Pet owners

Health enthusiasts

Sports enthusiasts

Recent movers

Business Lists

Consumer Lists

Green Marketing Lists

Mortgage Lists

At Everest Direct Mail and Marketing, we can provide highly-targeted mailing lists for your direct mail campaign. We base the lists we aggregate for you on your desired zip code or general area and the types of prospects you’d like to target for mailing.

Our mailing lists are highly reliable and contain the most up-to-date addresses as provided by the United States Postal Service. And best of all - our mailing list costs are some of the most affordable out there! No high per-record fees or hidden charges.

We also offer the service to run your mailing lists through an NCOA Update, which takes the names and addresses in your lists, scrubs it agains the available USPS data, and updates all your records with appropriate forwarding addresses, as well as appending Zip+4 codes.

We pride ourselves in providing mailing lists that are highly accurate - resulting in less return mail, fewer wasted material costs and spoiled postage - and ensuring your direct mail gets delivered to the right house every time!

http://www.everestdmm.com

Storing Artwork

I am an artist. My husband was an artist. My parents and siblings are all artists. I have a lot of art in my life. When people walk into my home, they are shocked that they can not see any empty wall space. It is covered with art from floor to ceiling with art. As an artist who is creating daily, I finally realized that enough was enough. I can’t help the creating;

More : https://www.storageunitauctionlist.com/blog/updates/storing-artwork/

#Storage Unit #Storage Art Work

The Basics and Advance of Pay-Per-Click (PPC) Marketing That Every Marketer Should Know

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These ads appear alongside, and sometimes above search results. The search engine is then paid every time a user clicks on the sponsored ad.

Google AdWords is the most popular PPC advertising system on the internet. The AdWords platform enables businesses to create ads that appear on Google’s search engine. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. These ad spots are sold in an auction. You bid the maximum amount you’re willing to pay for a click on your ad. Bid the most and you have a chance of ranking number one in these sponsored or paid results. There is “quality score” which can impact your ranking. If someone clicks on your PPC listing, they arrive at your website or on a page you’ve selected, and you are charged an amount no more than what you bid. So, if you bid $1.50 maximum on the keyword ‘House’, and that’s the highest bid, you will show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you a maximum of $150.00. Every time a search is started, Google searches through the cache of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids. More specifically, who gets to appear on the page is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget.

Google gets enormous amounts of traffic and delivers the most impressions and clicks to your ads. The number of times your PPC ads appear depends on which keywords you choose. Researching and selecting the right keywords, organizing the keywords into a managed campaign and setting up PPC landing pages are the steps that go into building a PPC campaign. Search engines will reward advertisers who create relevant, targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and sufficient to users, Google charges you less per click, leading to higher profits for your business.

Several things will determine how successful your PPC advertising campaign will be.

Keyword Relevance – The first place you should start looking for keywords is the company website. Words that describe your company or product is where you want to start your list.

-Landing Page Quality – Create landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

-Quality Score – Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

PPC Keyword Research is extremely important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, low-cost and highly relevant keywords that could be driving traffic to your site.

An effective PPC keyword list should be:

Relevant – You want to find targeted keywords that will lead to a higher PPC click-through rate. Keywords you bid on should be closely related to the items you sell.

Comprehensive – Your keyword research should include popular and frequently searched terms related to your business or product and long tail words. Long-tail keywords are words that are more specific and atypical, but account for a large percentage of search traffic.

Repetition - PPC is repetitive and you want to continuously refine and expand your keywords so that your effort is growing and changing.

Pay per click advertising is a great way to get visitors when you need traffic Pay per click is now a basic Internet marketing tool. Very few businesses can afford to ignore it. But you have to avoid the “more-clicks-is-better” mentality. Focus on conversions and return on investment, rather than clicks, and you can build a profitable campaign.

Pay Per Click Marketing is a good way of buying visits to your site if you’re having trouble getting traffic organically, or would like to see even more people visiting your business’ site.

We, at Everest Direct Mail & Marketing will help you select the right keywords that will make your website come up at the top when someone searches products or services related to your business.We’ll list ads for your site at the top and right of the organic search listings on search engines such as Google, Yahoo, and Bing.

Pay per click marketing helps you test a lot of markets with a lot of messages all at once - so you don’t have to worry about spending endless time and energy narrowing down what works and what doesn’t work.

You can save money and eliminate stress by having Everest Direct Mail & Marketing manage your Pay Per Click marketing campaign and see traffic to your website and attention to your brand increase with little effort!

http://www.everestdmm.com

How to Use Youtube for Original and Captivating Promotional Video for your Business?

More than 50% of prospective home buyers use YouTube as their chief video research guide. YouTube is now the means for your listings, digital property tours and other valuable information to be displayed for this audience. YouTube is owned by Google and Google wants to deliver video search results.

A YouTube channel that you “branded” and own can be very powerful. It contains YOUR property videos, YOUR Real Estate knowledge through classes and programs, local content and perhaps “how to” essays. These all get indexed by the search engines. Your channel has YOUR own email address as the owner of the account (no third party broker or company). In some instances, if you prefer to hire a outside vendor to create video content or virtual tour videos for you, make sure they upload this content to the channel that YOU control and own. While searching for an address for one of your properties, you want the destination to be YOUR YouTube Channel. You want all roads to lead to YOU.

A strong brand with semi-regular videos featuring interesting content along with your listings will draw a large audience. If you use your slogan or motto as a major part of your brand, then use it in all of your videos both listing and informational.

Before getting started with video production, analyze what kinds of content your audience wants. It could be about the ins and outs of purchasing homes for sale or about selling their own home and how to present it to the market. Then, you must determine how long your videos should be, how to best communicate your message, what type of filming that you want to achieve and if there is a theme or story to be told. Figure out your message and your videos will resonate with many viewers.

Marketing is an attempt to get people’s attention. So what is the formula for getting that attention? Unique Videos can answer that question. You don’t need to rent film studio space or hire lighting assistants to create interesting videos When making videos, have some fun and show off your personality and sense humor. Your audience wants to see authenticity when watching videos so you need to loosen up and become relaxed before you start recording

Here are some suggestions for your start into the YouTube world of Real Estate filming and video:

An _Introduction Video_ is a short, friendly video that you can use to introduce yourself to possible leads as well as those who already know you. An introduction video is a pitch for your services and offerings. This video should be informal. Talk about yourself and how you are a benefit to the home buying experience. You can talk about hobbies or interests, your approach to real estate, family, and charity work. Reinforce the fact that you’re a local expert on your community. Introduction Videos can be the most important video you’ll make because it launches the interest in you and your product. Having your introduction video professionally produced can have a great ROI. You can use this video in many online sites and for a long period of time. Hiring a professional is a sound investment. Also, a good script and a strong delivery will solidify your personality and mission. Make sure the audio is clear and the video is stable and in focus.

A _Testimonials Video_ can show that you are accomplished and trustworthy. A heartfelt testimonial video from a happy client is a real “Feather in your Cap” for promotions. Testimonial videos are incredibly versatile for real estate marketing. You can weave a several great testimonials into your introduction video, or, you can keep them separate and feature a testimonial video on a testimonials page on your website. Testimonial videos should be shot personally. It gives a quality of spontaneity and truth. Shooting testimonials in different locations, with different cameras and sound quality, will make them appear more genuine.

A _Neighborhood Tour Video_ is a video that shows the attractive aspects of a neighborhood. With a voiceover that tells what life is like in the community, you can point out what makes it special. Include stories and adventures along with shots of shops and restaurants, transportation, parks and historical landmarks. Think of the things that impress you in the area as if you were seeing it for the first time. A YouTube Neighborhood Tour can accumulate a large number of views as those IN the neighborhood and the surrounding areas are curious about your perspective. A professional video can be effective in capturing outdoor shots and making them all look attractive.

And finally _Listing Videos..._When people look up videos for real estate, they are looking for listing videos. Listing videos have been proven to help sell homes. A portfolio of great listing videos will help you land more seller clients and sell your listings faster. Shooting a Listing Video yourself is fine but a professional walk through video or drone video can exemplify the special features of the house. One great listing video can help you land clients for years to come.

A unique, interesting and short promotional video can help display your business and the products and services you provide, while adding to your professionalism and helping your name stick within a person’s mind.

Everest Direct Mail & Marketing employs talented multi-media producers, highly trained and skilled in all aspects of video creation. Let us create an original and captivating promotional video for your business!

#auction #auctions #auction near me

Real Estate Investor Yellow Letters

Real Estate Investor Yellow Letters is one of the most popular ways for home flippers and real estate investors to attract potential sellers.

Everest Direct Mail uses 16lb yellow or white lined newsprint stock, which adds intense authenticity not offered anywhere else in the direct mail industry. We offer a wide array of different envelope colors and sizes to accommodate different engagement styles.

Features of our yellow letters program:

#handwritten yellow letters

Direct Mail Marketing

Using highly-target mailing lists, coupled with unique letters and envelopes, direct mail campaigns ensure your potential customers heed your message by putting your advertisements directly into their hands.

In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment.

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients.

It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless!

Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t.

#direct mailers #Everest Mail #direct mailing lists #direct mailers marketing

Creating Your Direct Mail Materials

Because of its affordability and its ability to target an exact location, Direct Mail is the marketing option for many small businesses. It offers the choices of enticing prospects with whatever you want to send them in the mailer. All of the printed information about your company or service can be included in the package and when opened, it can create excitement and a desire for your offerings in the recipient. From the envelope to the letter to the mail back card, all of the elements work together to create a product that allows the recipient to understand your purpose and to positively respond.

Each piece works independently as a part of the whole. The following is an explanation on how the entire Direct Mailing packaging works.

The envelope is the outer wrapping of the mailing. It is the first thing that the recipient sees with the address label and a stamp on it. Real stamps and a hand written type font can be used in order to make it look personal. A colored envelope will help it stand out from the rest of the mail in the mailbox. A one line statement can bring excitement to the announcement on what is inside such as “Look inside”, “Announcement”, “Important Information” are enticements to go further and open the envelope.

The Sales Letter is the guts of the direct-mail sales effort. This letter may be the only thing sent out and it needs to be the entire punch. A well written letter can give you the chance to explain your offer to the prospect.

There are a few key points that need to be included in all Sales Letters. First, the letter needs to be written on a personal level. This is your chance to engage just like you are standing in front of the prospect. You have just that first flash to catch the attention of the viewer. Keep it simple , precise and thorough. Write as if you were explaining the benefits of your product to a friend. Use short sentences. Write the way you talk.

The next point is the beginning of your letter needs to be the attention grabber. This is a well known rule for newspapers and magazines and sales letters. The strongest points you are trying to make in your sales letter, need to be that first paragraph. State the problem you are addressing and then the solution.This will highlight the benefit and emphasize the importance of your product or service.

Keep you letter short (one page), use text boxes, bullets points and bold type. Break up any large chunks of copy with headings and indents.You want the message to get across even with a quick scan.

Sales Letters are just that...you are selling. In the first paragraph, put the reason you are sending the letter. You would like them to sign up for… You have a special deal for.... You want them to attend… These are all the enticements designed to push the prospect over the edge and get them to respond.

Responding to your mailing is the essential reason for sending mail. Give them a reason to reply right away. Add a deadline for a response. Add an offer with a deadline. Giveaway something in a limited amount.

If the letter is not enough, there are other Direct Mail items that you can add.

You can add a flier to the letter as support.This is a condensed brochure with a little more information than what is found in just the letter. The flier gives you the chance to expand on more points and ideas. You can add photography, charts and graphs.Testimonials work well in fliers as recommendations for your business. Fliers should stand on their own in telling your complete business story.