Getresponse vs ActiveCampaign which is better :(2021)
There are certain things you need put into consideration when it comes to choosing the right email marketing software for your business.
The 2 most important things to consider, when picking an email marketing software is;
The features and pricing.
You lookout for the features and pricing to see if it aligns with your budget, and what you aim to achieve in your business.
So in this article, we will explain the features and pricing for getting a response vs an active campaign.
Before we delve into the features of this two services. we are going to take a look at what getresponse and active campaign is all about.
Get response is an email marketing services, which allows you to send emails to the subscribers on your mailing list, create a mailing list, automate your emails using autoresponders, review and analyze the statistics.
It also allows you to host webinars , build a landing page and much more making it also a tool for an e-commerce platform.
Active campaign is an email and marketing automation software which allows you to create amazing automated marketing and sales with, a simple interface and also easy drag and drop templates for your online business.
The common features of getresponse and active campaign.
They both have an awesome Marketing automation tools that helps you sequence emails and send in bulk.
The two platforms has an easy drag and drop templates for effective email campaign.
The both software has email marketing builder that enables sending different emails such as Targeted emails, broadcast emails scheduled emails and much more.
The two services has no free plan only offers free trial.
They have Data segmentation option which allows you to send different emails in the same campaign based on the action taken by the customers.
They have an amazing Email analysisâââit tracks performance through metrics and automated reports.
The difference between get response and active campaign;
With get response you can launch Facebook and Google ads campaign but you canât launch it from active campaign. Nonetheless you can sync your Facebook ads account then add/remove contacts from Facebook custom audience.
Get response does not have a phone support system but active campaign has it.
Get response has a predesigned funnel that makes it easy to build successful conversion. But this feature is not yet in active campaign.
Get response has a 30-day free trial on the other hand, active campaign gives a 14-day free trial
As at September 2020 study by Email Tool Tester showed get response tools inbox rate 86% on the other hand active campaign scored 73% on that same month.
Get response has a feature for hosting webinars whereas active campaign does not have that feature.
Get response enable you to contact subscribers only by email, while active campaign allows you to contact your subscribers through email, sms and also site messaging.
Get response has four main plans;
They are the basic, the plus, professional, and max.
The basic plan allows you to send an unlimited number of emails to up to 1,000 subscribers at $15 per month but $12.3 per month for yearly payment
Plus plan comes with an automation builder feature, that allows you to build autoresponder sequences based on user behavior including other unique features for $49 per month but $40 per month for a yearly payment
The professional plan also comes with amazing features, of which has the inclusion of webinar functionality for $99 per month offers $81.18 per month for yearly payment
The Max plan is Negotiable custom pricing; depending on how many subscribers and how you want to use the service.
Active campaign also has four main plans namely,
The lite plan, plus plan, professional plan and enterprise
For the lite plan, active campaign allows 3 users on an account and enables you to send unlimited emails such as newsletters, chat and support email, marketing automation to 1000 contacts for $15 per month and $9per month if paying yearly
For the plus plan it allows 25 users per account, and gives one on one training, In-depth data integration lead scoring, custom branding for 1000 contacts at $70per month and $49per month if paid yearly
For the professional plan it allows up to 50 users also includes site messaging, attribution predictive sending, and split automation for $159per month and $129per month if paid yearly.
Then the enterprise plan allows unlimited users, also gives an in-depth onboarding, a custom domain for the mail server, custom reporting, free social data and much more for $279per month and $229 per month if paid yearly.
Both platforms has great deliverability and email automation system. But the main the difference is the number features on each software.
However, get response would be a good fit for small businesses that are looking forward to hosting webinars, building landing pages and affordable email and marketing automation software.
Click here to access get response
On the other hand if you are willing to use third party option or donât want to host webinars but looking forward to using sms messaging features to let you contact subscribers then active campaign would be a good fit you as this is one of the outstanding features that active campaign has over getresponse
So Check the features pricing and make your choice.