Expert Author Press

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How to Make Money with a Book The secret to making real money as an author Business owners and professionals know that their most valuable resource is time. If they invest their precious time into anything, it had better yield a good return in dollars, productivity or quality of life. With the average book royalty being one to two dollars, how can anyone with business savvy justify the investment of time and energy it takes to write and publish a book? The answer is that it’s just not worth it to gamble on hoping to write a book that makes a lot of sales. Even if it sold 20,000 copies, it only translates to $20,000.00 to $40,000.00 for all the work it takes to move all those books. When the average book sells less than 99 copies, the return on investment just does not add up. The secret to making money with a book is to use the book to drive sales in your business. A smart business owner is always looking for ways to attract more ideal clients and stand out from the competition. Becoming a published author is a great way to declare yourself as the leading expert in your field. When you use the authority that you gain from your book to position yourself as the best solution to a problem, you can charge higher prices and close more sales than your competitors. How then do you translate the book into actual money? This is done by tracking where your clients came from and how much money they spent. Bob Burnham of Expert Author Press has been in the expert author publishing industry for over 15 years. He says that “On average, a lead that is acquired because of your book will spend three times more, stay three times longer and refer you ten times as often.” With these odds, it starts making sense to write and publish a book that promotes your business or expertise. When you write the right book, you can use it as the calling card for your business. Imagine the impact you would have when networking if you gave people your book rather than a business card or brochure. Inevitably we forget who we met at an event and throw out all the paper that we picked up, but a book is hard to put in the garbage. It ends up on their desk or bookcase, reminding them of that person who gave it to them. It is not uncommon for me to get business from someone I met several years prior because I gave them a book. There are a number of ways you can use your book to generate business. Here are a few of my favorites: 1. Speaking to my target audience and giving away copies of my book. The impact here is massive because you have a double whammy as the speaker and the author on the subject. 2. Sending my book to people I want to connect with along with a personal note. A bubble wrap envelope always generates attention. When you follow up you can be pretty sure they checked you out. 3. Use your book to get interviewed. You can use offline media like TV, radio, and newspaper or do online like social media, blogs, and podcasts. Just make sure to tell people how to get a free copy of your book and provide a link to either download it or have one mailed. A book is one of the best ways for a business owner to stand out above all the marketing noise these days. Writing the right book is not that hard. If you’d like to grab our free RIGHT BOOK Templates, please go to www.ExpertAuthorPress/Templates.

Dr. Paul Newton

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10 Reasons to Write and Publish Your Book in 2020

If you’re an expert, professional or business owner who has been wanting to write a book, here are 10 reasons to make 2020 the year you do it. You may have heard that a book is the new calling card. Read on to find out what the right book can do for you and your business and why becoming a published author could be in your reach this year.

         1. You’ll take care of a bucket list item

How long have you been wanting to write your book? For me, it was over a decade. 

Every New Year, becoming an author was on my list of goals but year after year it remained unrealized. When I finally wrote and published a book, not only did I feel proud and accomplished, but my confidence and self-esteem increased. It was a leap forward in my personal growth. 

       2. You’ll spend more time being inspired

Writing makes you work an idea to a higher level and makes your mind connect to a higher level of awareness. New ideas are great for business, especially when they are well thought out. This will impact all your thinking throughout the day resulting in more inspired thoughts.

       3. You’ll gain clarity

Articulating your thoughts in writing forces you to express your meaning more clearly. The process of writing a book requires that you organize your thoughts and ideas. You must describe them clearly and succinctly. The result is that you become much more clear about what you do, how you do it and the outcomes you get. This clarity is very beneficial to your business. 

      4. You’ll see your true value

The process of writing an expert book makes you describe the outcomes that clients will get from your service. Using examples and stories of client successes to show the transformation that your business provides will show you the magnitude of results you get. Most people take what they know for granted and undervalue themselves. Writing a book forces you to state your value.

       5. You will attract more customers

Inspiration, clarity and the ability to articulate the outcomes of what you do makes you more attractive and persuasive. The process of writing a book not only attracts more clients but it closes more deals.

       6. You’ll open doors

Being an author gives you authority and credibility. You will gain access to people, media, and speaking engagements because you have a book. By sending your book to key people, you will be able to create opportunities that grow your reputation and business.

        7. You’ll reap the rewards

Authority, credibility, inspiration and persuasiveness are all key factors to business success. Becoming an author helps you build these attributes within yourself. You will grow personally and professionally and your business will reflect this. Ultimately you want a book to make money and the place to make the real money is in your business.

        8. It’s easier to find the time than you think

Ever notice how you always manage to find time for things you really like or that you want to do? When you get clear on the book you want to write and why it becomes that thing you always have time for. Starting with the right outcome for your book and a well-designed outline can shorten your writing process by up to 75%. Small chunks of writing time during the week can easily turn into a complete chapter.

         9. You probably already have all the content

If you have been in business for a while, chances are you take for granted how much you know. While some research and support for your statements are probably necessary, you can likely write most of the content from your current knowledge. It’s really more of an exercise of leaving things out, explaining through story and example and naming and claiming your own processes. 

         10. On to bigger and better!

There is nothing better than taking action and creating version 1.0. Your first book does not need to be perfect. Just becoming a published author elevates you above the majority. You can always revise it or write another book. Once you know how, it becomes much easier. 

To get a copy of the templates that we use to help our clients write their books go to www.CelebrityExpertAuthor.com/templates to download a free copy.