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ellievsbear
đȘŒ
PUT YOUR BEARD IN MY MOUTH
Sweet Seals For You, Always
d e v o n
YOU ARE THE REASON
izzy's playlists!
"I'm Dorothy Gale from Kansas"
trying on a metaphor
TVSTRANGERTHINGS
Today's Document
Discoholic đȘ©
shark vs the universe
KIROKAZE
Misplaced Lens Cap
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Stranger Things
#extradirty
he wasn't even looking at me and he found me
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@eyeonchange-blog
THIS FLEXIBLE PHONE PROTOTYPE LETS YOU FLICK THROUGH DIGITAL BOOKS
The ReFlex is a fully functional Android phone that incorporates a 720p flexible OLED screen from LG. Sensors on the rear of the device combine with vibration and audio feedback to create what researchers are calling âeyes free navigationâ â allowing users to essentially feel their way through a document as if it were a physical object.
The NFL has told TV networks that it is ready to accept bids for the âThursday Night Footballâ package that, once again, will be for just two years, according to several sources. The league last week sent formal RFPs to the usual TV partners and outlets -- CBS, ESPN, Fox, NBC and Turner
off the back of the first ever global live stream by Yahoo Inc, it hasnt taken the NFL long to get this to market... must have been a success?
In its third quarter earnings report, Cheetah Mobile announced that it had signed a global strategic partnership with Yahoo. However, not much was disclosed at the time about how the two companies would work together. Today, Cheetah Mobile revealed how it has incorporated Yahooâs search and native advertising platforms within its own apps.
"I don't consider it advertising. It's a podcast show that just happens to be produced by a brand instead of a network."
Yahoo Mobile Developer Suite arrives in Hong Kong
Flurry Analytics, Native Video Advertising and Tumblr In-App Sharing now integrated for Marketers and App Developers
Hong Kong, 23 September 2015 â Yahoo Hong Kong (www.yahoo.com.hk) today announced new key features of the Yahoo Mobile Developer Suite, which are now available in Hong Kong for marketers and app developers to address the challenges presented by the evolving mobile app landscape. These include Flurry Analytics, Native Video Advertising and Tumblr In-App sharing.
New enhancements to the Yahoo Mobile Developer Suite:
Real-time Metrics in Flurry Analytics: Flurry will be adding real-time metrics for all users. Refreshing automatically every 15 seconds, this means developers can have instant insight into real-time app activity, completely for free through Flurry Analytics. Real-time metrics will work on any scale, whether a developer has a hundred, a thousand or a billion users. Additionally, developers now have the ability to co-mingle data for multiple apps in one chart.Â
Native Video Advertising: By combining native, the best performing ad format, with video, the best performing ad content, developers can integrate an advertising solution into their app that is designed to increase monetization.
Tumblr In-App Sharing: Developers can now let users share their creations with their Tumblr followers with just a single click. When Tumblr users who donât have the app see the post, the ability to download the app will be a seamless part of their experience. App developers will also be able to see engagement with content shared by their users, such as how many times it has been reblogged, clicked on or liked.
Christopher Klotzbach, Head of Product Marketing, Flurry from Yahoo, said, âYahoo Mobile Developer Suite is a total solution for app developers to measure, improve, advertise and monetize their app products to drive revenue growth. With the new native video advertising feature in the Yahoo App Publishing tool in the Suite, developers can monetize their apps with Native Video Ads from Yahoo and get access to thousands of high quality Yahoo advertisers across top categories like retail, telecom and entertainment. This helps them acquire new users more efficiently, strengthen engagement and track results.â
A cornerstone update for the Suite, Flurry Analytics provides strategic insights and solutions for developers, with three major objectives â optimizing app performance, enhancing the user experience and building up the mobile marketing business.
PicCollage is a popular collage-maker app with 100 million users worldwide. It can be used to combine photos, videos, funky fonts, sassy stickers and cute cutouts to create collages on a mobile device. Since 2011, PicCollage has employed Flurry Analytics in order to better understand the in-app behavior of individual users, particularly in relation to the âEventâ, âSegmentâ and âUsageâ functions. With a view to providing a better user experience, PicCollage also adjusted the landing screen to explore the influence of these changes on usersâ click rates and sharing rates. Through Funnel Analysis in Flurry Analytics, the PicCollage team was pleased to note that both the conversion rate and the click rate of the app had increased by 100%.
Ms. Eudora Li, Mobile Partner Manager, APAC at Yahoo, said, âWith Flurry Analytics, PicCollage was able to understand and remedy the weaknesses of their original interface as shown by the genuine data of each user, which helped enhance the in-app user experience dramatically.â
âAs an Internet leader, Yahoo Hong Kong is always working to upgrade its services and provide the most advanced technology for mobile and Internet practitioners to deal with a fast-changing and highly competitive market. Nowadays, we can meet nearly all of our daily needs via mobile apps. That is why Yahoo Hong Kong is eager to offer updates to its Yahoo Mobile Developer Suite for marketers and developers. Yahoo Hong Kong will continue to bring leading technology to the pioneers in the region and explore new opportunities to extend its partnership with mobile developers and startups, enabling them to optimize their groundbreaking products and apps and maximize their return on investment,â said Eudora.
Flurry Analytics is in use in 190,000 apps across 610 million mobile devices in Asia. The evolving global mobile app landscape based on an analysis of data from Flurry Analytics, which is now active in 730,000 apps across two billion mobile devices worldwide, was also highlighted today. Key insights include:
59% increase to 280 million since 2014 in the global mobile addict population, which is defined as users who use apps 60 or more times a day.
90% of the time consumers spend on their mobile involves apps.
Three types of apps â Social, Messaging and Entertainment â now account for 51% of all time spent on mobile.
Time spent on Social & Messaging apps has increased 50 percent and time spent on Entertainment has increased 240 percent, while time spent on Gaming has decreased 36 percent from 2014 to 2015.
Please visit developer.yahoo.com for more information about the Yahoo Mobile Developer Suite.
About Yahoo Yahoo is a guide focused on informing, connecting and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, please visit the pressroom of Yahoo Hong Kong: pressroom-yahoohk.tumblr.com and Yahoo Corporate: yahoo.tumblr.com.
â End â
Itâs our Hack-A-Hair Dryer finale, but donât blow a fuse. Keep on hacking and then check back soon as weâll be posting some more favorites.
Custom audience targeting is now available for search and native advertising campaigns.
In an effort to woo TV advertisers, Facebook has launched a new metric which will allow them to plan their Facebook campaigns alongside their TV buys.
Let's face it - today's travel can be stressful. We do all sorts of things to try and combat that. We strap our passports around our neck, print out every document we might need, etc, etc. It breeds anxiety and worry, and turns us all into nervous nellies, double-checking and triple-checking flight times, terminals, check-in times, and gate changes.
Wearables arenât coming, theyâre here already, but whoâs game will they really change?
Travel, Healthcare, Media?
On any given day or month, the programmatic marketplace is filled with spiky peaks and valleys as CPMs rise and fall and as audiences ebb and flow. The best trading desks, advertisers, publishers, DSPs and exchanges donât just understand these variations in price, volume and user behavior. They act on them.
Apple is about to open a new front in the ongoing war against online advertising. The new version of its mobile operating system, iOS 9, will support
The ABCs of the Google co-founders' new company
Apple's move to turn on ad blocking will have a big impact on native advertising.
Univision kicks off on an 18-month partnership with Snapchat, as the latest test for a social platform to prove its value as a content hosting platform for broadcasters and brands.
Univision will offer its major advertisers â generally those sponsoring its linear TV programs â the first right of refusal in buying ads against Snapchatâs Live Stories content.Â
Can Uber build a political pressure group and a brand at the same time?
