Persuasive Tactics in the Media
Source:Â http://blurppy.com/2011/08/09/retro-vintage-social-media-propoganda/
Within todayâs technology and social world, social media plays a new dominant role on the way we communicate, advertise, raise awareness, promote, sell products and much more. The several different social media platforms such as Twitter, LinkedIn, Google+ and Facebook create a page that is easily accessible for everyone and specifically catered to you and only you. There is a social media website for everyone and everyoneâs purpose. Â Well, thatâs how they like to visualize themselves out to the consumers.Â
In the photos above are fake advertisements that were made to portray an image similar to the 1960âs vintage propaganda ads. In the first advertisement with LinkedIn, it grabs your attention noticing that the menâs photos are most likely somehow connected. It seems that they were in soldiers or some type of old school army men. Although, I do not recognize who they are, you automatically assume they are colleagues or enemies in the same circle. The ad then says â A friend is one who has the same enemies you haveâ. This makes you assume that since a two of them have the same enemies they can relate and team up as friends. That is why you should grab a LinkedIn account. This ad portrays LinkedIn as a way to connect with others with similar interests or similar disinterests.Â
In the second photo, Skype is used in this advertisement to bring families together. They make it seem that far distances does not matter with a family bond. With Skype, you can actually see and converse with family members who are not able to see on a daily basis through a computer screen. This photo has a mother and daughter in the computer screen chatting it up with a woman and her dog. They seem like their having a grand olâ time through the computer screen. In the text of ad, it says âthe healthiest, most economical and secure way to keep vigorous family bonds miles awayâ. We obviously know that communication via internet to your family for a couple hours or even minutes is not the healthiest way to share a connection with your family member. Also, internet is not the most economical and secure way to communicate. Internet cost money as well as a computer and the internet or your computer can crash. There are many factors that can interrupt communicating with your family members which would not be the healthiest. The way the ad uses itâs images and words to grab the attention makes you believe that having a family bond through via internet is better than physically interacting with them.Â
Source:Â http://www.salon.com/2013/09/12/subway_store_honors_the_onions_fake_911_coupon/
Most shock advertisements can be seen as insensitive to traumatizing events such as 9/11. Many businesses use certain events to  capitalize on their consumers, but some events may not be the smartest approach to having promotions . In the photo above shows a Subway promotional ad that went completely wrong. Although, this ad is fake and made by www.theonion.com, this shows a great example of shock ads. In every way, it shows the insensitivity and exploitation of what happened in 9/11 from the man flying over the towers of sandwiches to even the price of the two sandwiches of being $9.11. This ad will greatly create an up roaring of reactions as well as extremely offending those affected by 9/11. Although this ad is fake, some Subway stores honored the deal when the coupon was shown. This is a communications crisis ready to be ruptured. In the video shared in the post below shows the example of one of the Subway stores accepting the coupon.Â
Source:Â http://deadcatbounce.blogsport.de/2012/02/05/mad-men-ad-occupied/
In the photo above, shows the example of the falling man that is associated with the show, âMadmenâ. Many were offended in which this advertisement seen on buildings and billboards were close related to those who jumped out of the World Trade Center on 9/11. Although, this may have been an insensitive ad and stirred up controversy for others, I believe that this way the whole point of the advertisement. Â To be insensitive and to create an emotion for this. They wanted us to engage an insensitive feeling before the show even came up to prepare for the show. The whole purpose of Madmen is to exploit the insensitivity and no-remorse attitudes of these advertisement agencies in the 60s. I believe the advertisement may have offended, but it pushed its purpose of the show and the characters and the roles of those in the show. These are how the characters in Madmen were insensitive towards their clients and their advertisements made to even their personal lives. The falling man creates an insensitivity and shock to prove their point of the show.Â