Your precious business data is at risk all the time from hackers, viruses, natural disasters, and more, which is why backing it up is so important. Here are a few hard truths about data backup and recovery that you should know.

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Your precious business data is at risk all the time from hackers, viruses, natural disasters, and more, which is why backing it up is so important. Here are a few hard truths about data backup and recovery that you should know.
Many small businesses think they don’t have to worry about cybersecurity because hackers only target big corporations. Wrong. Watch this 60 second TechTip video to find out why hackers love small businesses and why you need to have a cybersecurity defense plan in place!
Smart business owners know that you lock the doors and activate the security system when you leave your physical location for the night. You take these steps to ensure that burglars can’t access your inventory, money, computer, and business network. In the same way, you need to always protect your digital location—your website— from criminals. With a website security certificate, you can add a layer of protection to prevent hackers from accessing your sensitive data.
Do you know what the greatest threat to your computer network is? It’s your employees. Meanwhile, cybercriminals are getting more sophisticated, making scams and phishing attacks more difficult to detect than ever. As a result, nearly 9 out of 10 data breaches are caused by human error. How do you stop employees from endangering your business when they click on things that they shouldn’t?
Passwords aren’t enough anymore. No matter how many warnings you might hear about using strong passwords or not reusing passwords, the vast majority of people are still using weak passwords and poor password etiquette that make them an easy target for hackers. It’s no surprise then that millions of passwords are stolen every day, and 61% of data breaches involve the use of credentials. If you can’t rely on passwords anymore, how can you secure your accounts and keep your business and employees safe? That’s where multi-factor authentication comes in.
There are many common cyber attacks today that can lead to a data breach, so as a responsible business owner, you need to be mindful of these threats and know how to protect your company.
Smart business owners are always looking for ways to increase productivity, improve operations, and mitigate risks. One way many companies are achieving these goals is through the cloud. Unless your head has been in the clouds, you probably have heard about “The Cloud” before but might not know what it meant. Or, you heard about it, and the jargon used to describe it made little to no sense to you.
Your business files are the gears that keep your organization moving. For your business to run smoothly, you need easy and organized access to all your files—whenever and wherever you require. Don’t jeopardize your business’s success by having all your data storage space on in-house servers.
A successful IT department knows that their prep work must start today to prevent a data loss disaster tomorrow. It might sound cliché, but proactive maintenance and disaster recovery preparedness are the most efficient way to tackle the latest data breach, malware intrusion, or data storage problem. When anything can happen at any moment—from fires and power outages to theft and human error—most companies can’t afford any amount of data loss
I know you know it's important to stay top of mind with your customers and you've probably heard that email marketing is one of the most cost-effective forms of marketing. But once you've built your list and you're ready to do email marketing what do you actually send out?
Even in the age of email, messaging, and live chat, every small business needs a reliable phone system. Unfortunately, traditional business phone systems can be an expensive undertaking that many small businesses can’t afford. Consequently, voice over internet protocol (VoIP) for small businesses has gained popularity to replace traditional phone lines.
If you're not familiar with geofencing, it's when you put a virtual perimeter around a real-world location. Now you can show ads to people on their mobile phones who have visited that location. You may be used to geographic targeting on platforms like Facebook or Google Ads, but geofencing gives you more options to deliver mobile ads based on where somebody has actually been. How can you use geofencing for your business? To find, out keep watching.
Too often, the website design process can be a nightmare. Why is getting a new website so hard? Learn how to avoid major pitfalls and choose the right web designer.
Without reliable data backup for your business’ critical information, you are at risk of losing not only files, customer information, and accounting records but also your entire company. About 40 to 60 percent of small businesses never recover after a disaster causes them to lose significant business data. As such, many small business owners depend on data recovery software to restore lost files.
Undoubtedly, the past year and a half has been challenging for businesses everywhere, especially small businesses. Many have been forced to close their doors permanently because they couldn’t survive without opening their physical location. Others found ways to work remotely but struggle with team and client communication, collaboration tools, and security concerns.
The ADA or Americans with Disabilities Act is a law that prohibits discrimination against people with disabilities in all areas of public life. It applies to things like making public buildings accessible by wheelchair or adding braille to public signage. While it was written before the internet, the law is now being applied to websites. To find out what this means for your business keep watching.
What's the ONE thing that you should know about your customers? When people talk about identifying your ideal customer or building buyer personas they can get really bogged down in some of the details. It's not just saying that Susie, is a 21 to 30-year-old suburban mom. It's saying that Susie has blonde hair, wears lots of yellow and enjoys long walks on the beach. Detailed customer profiles can be great and really useful, but there's one thing that you absolutely need to know about your customers that beats everything else.