FARM TO CONSUMER

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Promotional posters are done! We hope you'll turnip!

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The final stretch sketches!

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Packaging concepts -Austen post

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Way finding (interior sign exploration)  -Austen

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Waiting on saving!

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Sarah working on icon design for the website.

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Team Digital sitemap!

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Team Digital completed user flows.

The first user flow is of a recurring user, who already has an account created. this is the flow of his normal routine of using the online service.

The second user flow is of a new user, who has heard about the service and decided to check it out and make an account.

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Till+Trade Logo exploration -Austen

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Starting digital wire frames for the digital platform

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Naming ideation feat. Patti LaChance

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Wireframe sketching with Melissa, Sarah, and Mike!

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Melissa’s branding ideation

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Visual thinking

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Based on the rapid prototyping prompts, I made three prototypes. 

The first was something that can be used by more than two users at once, so I made a game with digital and analog versions. Digital would function sort of like a words with friends type of simultaneous play app. Analog could be a card game where the seeds are cards.

The second is based off of the post-it “little mistakes”. So related to farming I thought of the little growing mistakes that happen to produce, making them “unsellable”. I created an instagram/social media contest idea to promote ugly produce. One is a competition for the ugliest produce picture plus what you’ve made with it to show that even if they’re ugly, they still taste the same.The second is a caption contest. Those ugly fruit and veg can have some pretty great shapes, so submit your best shot at being a meme sensation.

Third was based on the post-it “farm crawl” so I took that as an opportunity to make an app that would let you plan out a farming adventure of any kind. If you want to tour a farm, volunteer on a few farms, or just sample cider in your area farms, this is your app. I made some rough user flows as well.

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Transferring prototypes to over here to show some of the inspiration behind our next project

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Farm-to-farm and Farm-to-community have become a merged group!

For all previous process work, please see these links:

http://farmtocommunity.tumblr.com/

http://farmtofarm.tumblr.com/