OK firstly apologies, so LAMA (life admin drama) such as moving house has been getting in the way of posting lately, but I’m finally breaking the static cycle with this cracking piece of Editorial Design Inspo. What a wonderful before and after case study and a rare insight into how an industry standard magazine is put together. San Diego based design studio Wedge & Lever was commissioned to give Transworld Surf magazine a refreshed, contemporary surf lifestyle look - and boy did they give it an overhaul. As a creative, it’s wonderfully geeky to see the ‘secrets’ shared for the inner workings and template of any publication. The modular grid structure hangs all the design details together to give the publication uniformity, yet the flexible creative freedom any lifestyle magazine requires. The before and after is quite remarkable and at the time increased the magazine’s popularity to the point where it was bought-out by it’s larger competitor a few years ago. A shame really, I would love to get my mitts on a copy. looks like I’ll be Ebay scouring unless anyone can share a little tip off... Source: Inspiration Hut