B2B Brands & Advertising

Exploring the big ideas in B2B

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Adobe: Mean Streets of Black Market Clicks

Just say no to buying clicks. Do you know what your marketing is doing? http://adobe.ly/1mvUhQQ

New Adobe Marketing Cloud Spot: Don't be lured by the underground click market. 

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Great example of how a B2B brand can make itself more relevant though simple storytelling.

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IBM Turns Tennis Data into Music at the U.S. Open

IBM launched a campaign called "Sessions" at the U.S. Open, which features an app that creates music out of tennis data.

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What's YOUR Marketing Doing? - Woo Woo? on Adobe TV

Adobe back at it with its newest Marketing Cloud spot - WooWoo!

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GE Makes 'Super Materials' Relatable With Moon Boot Makeover

GE is launching a "moon boot" campaign, designed to show how some of its advanced materials have industrial applications, including helping put man on the moon.

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How to Make (or Break) a Service Brand

The rise of the service economy is changing the way we do business. We need to think differently about branding, too, writes b-to-b strategist Rodger Jones.

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B-to-B Needs More Humor: Cisco Marketing Manager

Cisco senior marketing manager and comedian Tim Washer explains how creating brand value is as important as feeding the sales funnel and humor is the key.

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...and brings home some creative spots while they're at it.

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They're not drunk, they're dogs.

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Locally Laid: taste of freedom

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Dairy Poop: don't poop your plants

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Creatives You Should Know 2014: Lauren Costa and Denise Zurilgen, Ogilvy New York

"If someone's looking to buy a server, they're looking at it the same way we look at buying cars or vacuums. There's the logical connection and the emotional one. As long as we get on both of those, we're successful." - Lauren Costa 

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Boring is the new black.

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Agencies Tap Into B-to-C Skills to Land B-to-B Clients

B2B Marketers want to same level of creativity and human emotion invested into B2C work...But a few extra data points helps them to cozy up to the idea.

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" We like to think of organizations as rational and logical. The truth is, there are people within them, and those people are just as — if not more so — influenced by emotion than everyday consumers. While the latter may place some value on bonding with a brand, the former needs an emotional connection to buy at all. By getting personal, B2B marketers can get ahead — creating purchase intent, pricing power, brand advocacy and, most importantly, happy customers."