One of the foremost important complaints customers have against businesses, large and tiny is “LOUSY CUSTOMER SERVICE”.
We have all had the experience of being left hanging on the phone while just trying to urge some simple information, or waiting to concentrate to the voice of a live person who can answer a few questions. Recently, I called the U.S. postal service on a working day to ascertain if I could get some information on sending a package to the U.K. Believe it or not, I got a voice mail message telling me to go away my name and telephone number and a few one would call me back.
I COULDN’T BELIEVE IT! I was out-done, flabbergasted! You mean to tell me that an enormous operation a bit like the U.S. postal service can’t afford to rent enough people to answer the phones on a daily working day!
A few weeks ago, I ordered some information from alittle order company. The order information said that if I sent a confirm my order would be delayed until the check cleared. So I sent cash ($16.00). I still didn’t get the order for 3 weeks. When I got the order it had been only three pages of data , I don’t skills you see it, but I call this poor customer service.
WHAT’S THE PROBLEM?
Why does there seems to be numerous companies that don’t have a clue when it involves serving their customers? Why is it that big businesses like airlines, hotels, car rental companies etc. make the purchasers jump through hoops just to use their services?
Perhaps a number of the businesses have grown so big they think the general public has no choice but to try to to business with them. Whatever the reasons could also be , poor customer service is bad for business.
I could continue and on giving samples of my experiences of poor customer service. But I’m sure you too could tell poor customer service stories of your own.
The point is, once we spend our money to urge a product or service, we all feel that our business should be appreciated. In most cases, once we receive poor customer service, we simply take our business elsewhere.
GIVE YOUR CUSTOMERS THE SERVICE THEY DESERVE
The small business entrepreneur must do every thing possible to realize a plus which will help obtain loyal customers.
Offering your customers “RED CARPET” service will help to form sure an everlasting , profitable relationship along side your customers. Offering excellent customer service could mean the difference between success and failure for your business.
This process should begin when a possible customer makes an inquiry about your product or service. When a possible customer wants more information about your business, you need to see that this information is in their hands as quickly as possible.
Your sales message should look professional and be truthful. Don’t make the error of assuming that your potential customer may be a few quite idiot by making outrageous, unrealistic claims about what your product, service or program will do for them. Give your customers all of the knowledge they need , so they’ll know exactly what they’ll receive if they purchase your product or join your program. Make sure that you simply deliver on every promise you create to your customers.
FORMING an everlasting RELATIONSHIP ONCE you create the first SALE
If you're alittle order dealer doing business out of your home, you ought to understand that when an individual sends you money through the mail, they're giving you a vote of confidence. You should show your appreciation for his or her business by providing them with prompt, efficient service. Always make it some extent to supply them quite they expected to receive.
Establish a line of communications with your customers. Make sure that you simply provide them how to contact you by phone, email or fax. Keep in contact with your customers by surprising them with an inexpensive free gift such as a wallet sized calendar with your business name on it. Or include a special offer. Make your customers feel special. Let them know that you value their business.
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