Design thinking is said to encourage divergent thinking to ideate many solutions (possible or impossible) and then uses convergent thinking to show preference, and realize the best resolution. It’s a process based around the building up of ideas without judgments. All this said, in the last decade it’s been so abstracted, it’s hard to tell what it currently is. A rigorous approach to design thinking seems to provide data, but is it bringing about real insight and ultimately new ideas? Or is the process simply draining the energy out of the things we are making? The great creative minds will be the great creative minds with or without any planning or process. Adding too much structure and process to creativity seems intuitively wrong, as does writing decks about what you’ll create instead of rapidly prototyping products and experiences. Maybe the engineers can take a lesson from the designers and copywriters and learn to rely more on intuition and inspiration and less on data and information?
http://http://www.psfk.com/2012/06/what-is-design-thinking-anyway.html#ixzz1x86F2Lfg
