What is Keyword Research?
Hello this is GmaKelly here to discuss Keyword Research
What is Keyword Research?
Keyword research is where the party starts, after you find your Niche. Keywords are basically search terms. So if I'm looking for blue shoes with a heel size 8, that's a keyword phrase. So just like your niche has to be drilled down so do your keywords, more like drilled out. A search might start with "shoes", and then evolves "women's shoes", "womens blue shoes", "womens blue shoes with a heel", "womens blue shoes with a heel, size 8". Each one evolves from the previous and yet it drills out the search term. So the Keyword is "shoes", the keyword phrase "womens blue shoes with a heel, size 8", or any combination of these terms. Search engines recognize these terms and complete your search based on those terms. See below: 1. Google Search "Shoes" --- Notice the number of searches under the search bar.
2. Google Search "Shoes Womens Blue with a Heel Size 8.
Notice the first example "shoes" had 3,030,000,000 (3B), but the second example with the long Keyword Phrase, "shoes womens blue with a heel size 8", had 82,000,000. Granted still a large number but a huge difference in the numbers. This is what I want to stress, the difference between using a one or two word keyword phrase vs using 5 word keyword phrase. See this training on "Low Hanging Fruit" I mean think about it. If your shopping for a new pair of shoes, your all ready know what color your want, so no need to look at all the rest of the colors. You all ready know if it's a man's or woman's shoe (I hope lol), so why look at the other. You know you want a small heel, why look at flats. And you know you wear a size 8. Keyword Research Tool Then off to find your Keyword Research Tool. I use Jaaxy as it comes with my hosting. (see my review of Jaaxy).
Let me give you a quick overview of the numbers Jaaxy generates for you. - AVG: Average number of searches Keywords gets per month. - Traffic: Average number of Visitors is on page one. - QSR: Number of Websites competing with Exact Keyword Match - KQI: Keyword Quality Indicatior - SEO: Estimated possibility of Ranking on First Page - Domains: Available Domains IE:.com,.org,.net, etc Note: A New Website should focus on QSR below 50 for best results the smaller the number the better. As you can see in the above example the QSR is 100 on the first and 0 on the second. I'm going to fudge a little for this example and go with it, lol The 3 main elements of keyword research? Search Volume (AVG) (-10, 96) Competition (QSR) (100, 0) and Relevance (KQI - Great). What is the difference between SEO and keyword research? SEO is the process of optimizing a website or web page so that it ranks higher in search engine results pages (SERPs). This can be done by a variety of methods, including keyword research, on-page optimization, and off-page optimization Keyword research is the process of identifying the keywords that people are using to search for information online. This information can then be used to optimize a website or web page so that it ranks higher for those keywords. Google Keyword Research?
Google offers you any number of research tools. Of course you immediately think of the "Search Bar", but there is so much more. There is the drop down on the search bar that give you a few more options, and few options for blog titles or headings. Then you scroll down the search page to "Related Searches" and "People Also Ask". Here you find several more opportunities for blog titles, headings or research. See my post How to Research Your Blog with Google Final Thoughts I have provided several options here on how to perform Keyword Research. This is the method I use, and most everyone on the platform I use. It provides you all the information and the numbers to follow up. If you have any questions, comments or personal experiences you would like to share, please leave a comment below. Thank you for sharing your time with me. GmaKelly Read the full article








