Universal Information Service

Digital Marketing - We Believe, Your Values 

[finix7biber]

Measuring Public Relations

For starters, public relations are effective for any company and enterprise. Public relations are how the company relates with the public and its customers. In the case that an error happens, a public relation practitioner comes in to resolve the conflict. This helps to maintain an excellent reputation of the business. Public Relations are very effective as it also promotes sales and helps in realizing the gaps within and knowing viable solutions.

In measuring the public relations the company/business gets to:

Make some adjustments and correction Develop new strategies Set better objectives and goals Measure their output against their input Compare their recent outcome from the current one Measure their achievements Get feedback from the third party

Read More at http://interactive-marketing.net/measuring-public-relations/

[finix7biber]

Social Media Tracking; Effective Monitoring Of Your Social Media Presence

Several studies have emerged to prove that social media tracking has a massive impact on consumer buying patterns in the current business landscape. Many marketers and businesses can attest to maintaining an active presence on various social media platforms for the sole purpose of lead generation. With this in mind, the first step for a business planning to increase its sales margin from social media is expanding its online presence. This basically translates to generating a significant amount of following on the different social media platforms.  

Conceptualizing Social Media Tracking It may be daunting to attempt keeping up with all the activity on your social media accounts. This is due to the fact that each account has its set of followers and settings that make it time-consuming and challenging to keep up. Owing to this fact, various ways to monitor your social presence have cropped up. A social media platform gives its users the ability to create and upload content that appeals to the followers.  You need to be able to monitor your social media presence for the purpose of carrying out market analysis and attaining optimal social business intelligence. This intelligence is achieved by analyzing the impact and reception of the campaigns, assessing brand engagement and scrutinizing the competitors and their strategies

Read More at http://vendre-un-commerce.com/social-media-tracking-effective-monitoring-of-your-social-media-presence/

[finix7biber]

The Importance On Media Monitoring

Media monitoring is getting to know what is being said (output) in the print, media, or online platforms. The monitoring main aim is to know the various trends and what is gaining popularity. Media monitoring is an important marketing strategy that should be embraced widely. It also entails mentions, In the case of an article like “Top 10 companies in ___”, if your company appears there; you will feel great having been mentioned. In this way many people will gain confidence in your brand.

The importance on media monitoring

It tracks whether your brand is getting attention as needed

Will help you realize your reputation and diversity in the media

You will manage to gauge what your competitors are up to

You will be up to date with current trends in the market.

As a company you will know what is popular and what is being discredited

Helps a company understand the psychology of people using their reactions

Media intelligence helps companies to know how to angle their strategies and objectives

Monitoring the sentiments of the public helps in identifying problems and market gaps.

Media monitoring determines how effective your communication is.

Recognize expectations of customers

Read More at http://bbsblog.org/importance-media-monitoring

[finix7biber]

PR Measurement - Public Relations Measurement

PR Measurement - http://universal-info.com/pr-measurement/

Public Relations Measurement - http://universal-info.com/pr-measurement/

[finix7biber]

Universal Information Services offer PR Measurement

Public relations measurement - http://universal-info.com/pr-measurement/ Media Monitoring - http://universal-info.com/tv-radio-monitoring/ Press Clipping Service - http://universal-info.com/press-clippings/ Social Media Tracking - http://universal-info.com/web-and-social-media-tracking/

[finix7biber]

8 Tips for Your Media Monitoring Strategy

Media monitoring is the process of watching, listening or reading to content from media sources. As well as, identifying and analyzing said content that contains specific topics or keywords. Nowadays, most companies, organizations, government agencies, and individuals like celebrities and authors utilize media monitoring. They especially use it as a tool to identify mentions of their businesses, brands, and executives in the media.

A few of the most popular ways that media monitoring is used are listed below:

to find information about competitors,

to benchmark their performance against competitors,

manage corporate or brand reputation,

gather industry intelligence,

better understand strengths and weaknesses of corporate communication,

identify new business opportunities,

and find out about specific issues regarding, or relevant, to the organization.

Read More at

http://sys-techs.com/8-tips-for-your-media-monitoring-strategy/

Source: http://universal-info.com/tv-radio-monitoring/

[finix7biber]

Four Tips for Social Media Tracking

For a social media strategy to be a successful one, there are many different aspects that make it a solid strategy. Social media accounts are considered as a tool to increase brand awareness, so with the combination of a solid strategy and the rights tools and metrics, you can make your social media soar and increase in sales. Social media is engagement is the key for the brand and its customers. When people are talking about your brand relating to your brand, this is the perfect opportunity for you to engage with your audience. Tracking these conversations can give you the boost you need to relate to your customers more. Although this practice is seen as highly effective, there are still many companies that have not implemented it. So, why should you? There are many advantages if you have a competitive social media strategy and you’re able to use it effectively. If people are searching online for information related to your business, you need a strong online presence. This does not mean that you need numerous social accounts, although that is possible and helpful to have. Mature audiences may prefer to be on specific social media sites in comparison to the younger and savvier crowd which may prefer something different. Read More at http://techpinger.com/four-tips-for-social-media-tracking/ Source: https://universal-info.com/web-and-social-media-tracking/

[finix7biber]

10 METRICS FOR TRACKING YOUR SOCIAL MEDIA

Social media has become the platform on which people have the ability to voice their opinions on brands, companies, and people. People’s comments can be good or bad but that is not the only aspect that makes your social medias successful. Social media tracking allows you to gain insight into their competitors, customers, and industry influencers. Keeping a social media channel on different platforms can be quite a daunting task. On top of that, in order to use those social media accounts as effectively as possible requires time and effort. Here is a list of ten tracking metricsto help you stay on top of things. Read More at http://www.web-how-to.com/10-metrics-for-tracking-your-social-media/ Source: https://universal-info.com/web-and-social-media-tracking/

[finix7biber]

Public relations measurement

Image credit: https://universal-info.com/pr-measurement/public-relations-measurement-the-barcelona-principles/

[finix7biber]

Press Clipping Service

Image Credit: https://universal-info.com/press-clippings/

[finix7biber]

PR Measurement

Image credit: https://universal-info.com/pr-measurement/

[finix7biber]

Media Monitoring

Image credit: https://universal-info.com/tag/media-monitoring/

[finix7biber]

PR measurement

Audio Transcription:

Universal Information Services delivers a comprehensive quantitative and qualitative social media and PR measurement service that exceeds the results obtained by any automated PR evaluation system can. Call 800-408-3178 or visit http://universal-info.com/pr-measurement/ for more information or to request a quote.

[finix7biber]

Social Media tracking

Audio Transcription:

Universal Information Services offers businesses affordable social media tracking services that gives them critical information needed to control their online media exposure. Visit http://universal-info.com/web-and-social-media-tracking/ to get started, use the Chat feature or call 800-408-3178 to get answers to your questions.

[finix7biber]

PR measurement

Video Transcription:

Universal Information Services delivers a comprehensive quantitative and qualitative social media and PR measurement service that exceeds the results obtained by any automated PR evaluation system can. Call 800-408-3178 or visit http://universal-info.com/pr-measurement/ for more information or to request a quote.

[finix7biber]

Social Media tracking

Video Transcription:

Universal Information Services offers businesses affordable social media tracking services that gives them critical information needed to control their online media exposure. Visit http://universal-info.com/web-and-social-media-tracking/ to get started, use the Chat feature or call 800-408-3178 to get answers to your questions.

[finix7biber]

Stay Updated Using Social Media Tracking

As the world keeps advancing, the need for businesses to keep up with trends and activities on social network is of paramount importance. Networking now has become an important marketing strategy. The social network has created a strong platform for businesses to grow and effectively meet their customers’ needs, thereby improving relationship with them. Universal Info’s social media tracking techniques... - See more at: http://www.miyabi-seo.com/stay-updated-using-social-media-tracking.html