A Piece of Marketing Cake
"If you're a good marketing person, you have to be a little crazy." – Jim Metcalf
Marketing (noun.)
Is about bridging “from” to “use”. This opinion I analyze by see and realize what is really happen with the activities during do the all things, which could call by marketing. Exactly, there is always differentiation opinion about it. But, what the most I want to explain is how we could do it, then giving impact to the right situation with good conclusion in great result.
The Era, always changes,
at this stage, a markeeter attempt to adjust the movement with existing conditions. At he start of the early history of the establishment of a reason to sell is kenginan and needs, but in he present, continues and is still growing. starting from adding a sense of hope and a look at some things, and make it up in a book by hermawan kertajaya he call it marketing 2.0.
and of late this time, anxiety is the key of the initial idea to catch a thing that is acceptable for general audiences in marketing an item in order to meet the desire there is. or often called by-he. But, Now. He called the other new things, call by Marketing 4.0 with the tittle Three to One, it means about concern in 3 area, which could bring your own into the new stages or phases into having your own right to having competitiveness. It starts build by clearly understand into in 3 phases, which consist of Strategic to being Entrepreneurship and born the risk taker spirit, also being Tactical to have your creativity to do it. Then, come up your Brand with your own character. Then it could be, your brand is already having competitiveness.
Truly, it really long novel-stories to lists in detail what kinds of the each parts of them, but in here, I having 1 or one things, maybe in close with our experience that always being a key treasure or secret resources to make you and your family can stay from disaster, but not causes by natural, but technology-Era.
Competition and innovation can be identified as the two, closely interrelated, pillars of long-run growth. Over the last decades, in particular, economic policy has focused systematically and as a priority on how to protect and strengthen the factors that facilitate both competition and innovation.
Positioning/clarification.
If one of the famous writer, Raditya dika says “utarakan apa yang menjadi kegelisahan kita, dan tuangkan dalam karya.”. it means he told that there is no-one can’t avoid problems, every corner place, in every country, whatever times, people always thinking about their problems. even the baby was born and then cry to action when he felt uneasy.
Why it will connect with position, if you having understand what kind of the things after this, you will know what the things you need to be start, during your marketing experience. With the one of elements on the concept marketing nowdays by Hermawan Kertajaya by the material I could learnt from executive education program in Markplus.inc with I just learning by read from who giving me this miracle books. There are so many things miracle in Marketing with Heart handbook I read, then told me about positioning.
There are four things that need to be considered in determining positioning, first. seen from the perception of consumers. should be made in such a way that has a positive view of the consumer. the second, seen from the company owned the capability so that positioning should reflect from strength and competitiveness. Indeed, some of the last time many companies are attempting to "acquired" other companies, so the expectation is no contagious effect to the company itself. but it was not significant compared with the cost that often have to be taken into account for the time.
but, number three, bring about the differentiation of self from the other competitors, and simply bring your highest value to branding. and last one, fourth, based on changes that occur in your environtment of business, world, home and along with the changing times, therefore we recommend positioning create in such a way so as to easy to the changes going on, let's say, go accessible! can view by just only sitting in your room by your iphone, and inadvertently, you have done swipe your company's advertisement, at your Idol youtuber account contents.
i think all of that things rigt now, may i will continuing it again during next season of the college when you never see the tasks and Final exams will having same deadline. oh no, myself so good put it in same time.
thanks, see ya!
refrences
Hermawan K., Stepahnie Hernawan. Marketing with Heart
Markplus.Inc. Handbook Executive Education Program WOW marketing in Digital Age
Nikolaos Vettas. Competition and Regulation in Markets for Goods and Services : A Survey with Emphasis on Digital Markets (Journals)