A new way to see activity on your posts
Tumblr runs on likes, reblogs, comments, and all of the little ways a post takes on a life of its own. Until now, those interactions were bundled together as “notes”.
Now, on web (and soon on the Tumblr app!), we’re giving you more details right on the post:
Separate counts for likes, reblogs, and comments, so you can see at a glance what kind of activity a post is getting, and if there’s chatter in the comments or the reblogs, you’ll know right away.
The reblog button opens more options, including Add to queue (previously Fast Queue).
The total notes count is still available on every post’s permalink page (just tap the header to get there).
Why the change?
We want to make it easier to follow the conversations happening around posts. Separating likes, reblogs, and comments lets you quickly see whether a post is sparking discussion, taking off in reblogs, or simply stacking up likes.