Tips to Tracking the Success of Your Leafleting Campaign
Leafleting is a great way to promote your business. It allows you to directly engage with members of the public and even discuss with them why your product or service is worth a try. Direct marketing tend to have a very strong impact on people and with leafleting you will be making use of one of the most affordable options. In order to ascertain that you are making a good return on this invest, you will need to firstly keep track of all the expenses you are incurring through it. You can minimize parts of this by designing and printing the leaflets yourself. You can then hand the leaflets over to a distributor to take care of dissemination. Therefore you will need to factor the costs of printing and distribution alone.
A good way to track customer response is through the use of discount codes. Keep track of the number of leaflets distributed and the number of people that bring them back to make use of the code printed on them. The code can be an offer for a discount, or buy one get one free promotion. Another way to track response is to utilize a QR barcode that recipients can use to access a special area on your website. All you need is to track how many people find their way to the particular webpage on the site.
You can also request your customers to complete a simple survey form where they can give details of how they heard about your business. You can also offer the same kind of survey to online visitors to your websites. A good way to encourage more people to complete such surveys is to keep the number of questions they should respond to very short. Also track the increase in the average number of enquiry calls and visits to your business.
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