Saturdays Surf - New York
After I started surfing I was reading a lot about it and its roots in California but soon discovered a really good documented surf culture of the east coast too. More and more Surfshops or projects related to the Scene started and took place atlocal beaches such as rockaway and montauk who can be reached by subway and by car. Saturdays was one of the first shops calling my attention because of their plain and typographic style. In August of 2009, Saturdays opened its flagship store in SoHo as New York's premier downtown surf shop. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits as well fine art and other lifestyle accessories.
Today Saturdays designs and produces its own menswear line that has become synonymous with high-quality craftsmanship and traditional style. Meanwhile they opened the brand's third location: the store at the corner of Waverly and Perry in New York’s West Village, other stores are located in Tokyo and Kobe.
Saturdays host Surfevents at New Yorks local beaches, support fine art and photography out of the scene and plus serve a really good coffee in their Ny stores. The upfront espresso bar at the West Village location features it's own blend of La Colombe coffee, brewed by some of the best baristas in the city. Benches indoor and out provide a place for customers to hang out, while others browse the selection of unique graphic tees, casual wear, swim trunks, surfboards, and lifestyle accessories.
Its nothing about the beachy boho vibe which comes in my mind when thinking of Surfing its something new, something different. Its Nyc elegance and the love for waves and simplicity in one brand.
Check their website for opening hours and location details and don't miss a chilled coffee on their window bench whenyoure around.
http://www.saturdaysnyc.com/locations