Running it Back // Is the Juice Worth the Squeeze?
Why do they do it and why do we? Why do they reboot old film and television franchises again and again and why do we watch them? You can count them off: Coming to America, Indiana Jones, Miami Vice, etc etc. Some genuinely good, and some not so. Most have the usual formula of the once young and spritely hero, now the old and jaded anti-hero and trying to relate to modern times, including smartphones and social media. See John McClane in 2013's A Good Day to Die Hard.
Sequels and remakes are like that one last job in a classic bank heist movie. Get the band back together and let's run it back. They exist because the powers that be believe the franchise still has more juice to squeeze out of it. Alternatively, as Tom Sizemore's character says to Al Pacino in Heat, maybe "…. the action is the juice". Yes, let's make a bucket of money, but let's reignite the entire franchise.
How the new edition of the brand name relates to those that preceded it doesn't matter. That's because, usually, a film's distributor will stay the same, whereas the directors, producers, editors, and actors can often be swapped out much to the fanbase's chagrin. Still, many fans are just happy to have these characters back in our lives again, even if somewhat diminished. As one last "job" goes, someone or something is bound to die or get left behind.
Which brings me on to Beverley Hills Cop: Axel F. The fourth installment of the much-loved franchise and back with some familiar faces and some new ones. If the third is anything to go by, then this won't end well. But what's for sure is that I can't bring myself to not watch it.
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article: Omar Jacobs video: ONE Media
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