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WCFA Global Survey Results: Long-Term Reputation is the Key Challenge for Communication Professionals

In November 2016 the World Communication Forum Association (WCFA) held a global survey focused on the main tasks, challenges and trends of the communication industry. 187 communication professionals from five continents answered 10 questions about the communication industry, as per their personal experience.

Every third participant of the WCFA survey sees the key task of professional communicators in promoting global values and solving global needs. Other 33% of the respondents concentrate on facilitating international communications and supporting the activities of global companies. Therefore, the survey results show a clear tendency of the communication industry towards international cooperation and constructing a global communication society.

The key challenge that 45% of the communication professionals declare to be faced with today is the formation of a long-term reputation in a fast-changing world. The modern world is changing rapidly, so today’s communication needs to be even more flexible in order to keep up with the new times and be able to reach its target audience. Besides, permanent reputation does not exist anymore. Now, reputation needs to be kept up to date every day.

Apart from their key tasks, the questioned communication specialists believe they should also contribute to overcome political challenges, such as refugee crises, reliability, building transparency and trust, countering terrorism, etc. In business communications they could certainly help with ethics, HR & talent acquisition, and trust deficiency. Moreover, communicators are ready to take part in solving problems with social engagement, equality, hunger and help with environmental issues like climate change, sustainability, wildlife preservation and foster solidarity, empathy and free access to the health system. So, communicators see a big part of their main role not within the communication industry, but in contributing to society and facilitating solutions to the most urgent problems of our times.

37% of the respondents see social media support or developing SM communications as the most perspective market niche for today’s communication agencies. Community management takes the second place with ¼ of the votes, followed by crisis communications selected by 20% of the participants. It seems the importance of media relations/management is no longer brought into question.

The the three main skills of today’s CCO or communication director in a global company are: leadership, vision, adaptivity to change, as per the results of the WCFA survey. The ability to react quickly to rapidly changing circumstances is viewed as one of crucial importance. Obviously, the modern communication professional needs to be not only a good manager and organiser, but again – to be able to race with the time. When asked to name three additional valuable skills, the respondents chose experience, stamina/resilience and discipline.

Yanina Dubeykovskaya, Founder and President of the World Communication Forum Association, shared: “The WCFA association holds such surveys annually in order to inform its members for new trends and calls within the industry. The results of the poll aim to help specialists spot the main challenges they will face in the nearest future and develop the right communication strategy”.

This year, 187 communication specialists participated in the survey, more than a half of them currently acting as company presidents or managers. Almost 40% of the respondents represent communication agencies. The average age of the majority of respondents (59%) is between 30 and 50 years.

The World Communication Forum Association (WCFA) is a non-profit organisation whose goal is to create a global cross-border and cross-cultural professional community in the field of communications. The focus of the WCFA lays on communications, media, PR, branding and leadership. Strongly believing that communication as a key factor in the development of humanity, the WCFA initiates researches and surveys about the specifics and future of communications: new behaviour models, educational models, recognition and influence etc. For more information visit our home page.

Communication Unites

How WCFDavos Forum and GLBA Association helped two “sisters” to find each other

- You know that you have a sister in Moscow? - Yanina Dubeykovskaya, Founder and Content Director of World Communication Forum Davos, told me, while drinking coffee in a Berlin coffee shop. - She looks almost like you and has the same character traits.

- It is not possible, - I answered. I was really sceptical about the idea that somewhere in the world there is a human with the same personality as me. From my point of view, it is not the best thing to happen.

- You are not right, - Yanina continued. - She is a very nice girl and very successful. She is a PR-Director of Russian branding agency Depot WPF.

“Ekaterina is on the top of the stairs to Moscow State University, where she gives lectures”

Under these circumstances I got to know Ekaterina Lavrova, actually much earlier, than Ekaterina got to know me. Afterwards there was the first meeting in Berlin (on the 1st of January!!!), when Ekaterina came to Berlin to visit her good friend Yanina Dubeykovskaya and to get a little of Berlin spirit.

Afterwards we met again in Friedrichshafen during the WCFDavos pre-event “Zeppelin View” and then directly at WCFDavos 2016. If you ask me and if you want the honest answer about us both as “sisters”, I’d rather say that everybody sees what he or she wants to see. Those, who want to see the similarity between us two, will see them. Those, who don´t, probably not. There exists no truth in the question of human perception. But it turned out that the world really sees us as similar.

Everything started, when I finished my Master studies and stepped into the field of job search. Ekaterina wrote me and said that one of the agencies - GLBA-members is looking for a PR-Manager. And what a coincidence: exactly in Berlin, where I have already lived happily for more than two years. GLBA is literally Global Local Branding Alliance and unites 7 branding agencies from all over the world. Ekaterina Lavrova with her branding agency Depot WPF is a Moscow representative of GLBA, and a German branding agency, which were so upset and lonely without PR-support, was Berndt+Partner. And they not only wanted a PR-Manager, they wanted somebody as good as Ekaterina Lavrova, who is so successful with her PR-support for Depot WPF. And Ekaterina, remembering her “imaginary sister”, recommended me.

“I am on the top of the mountain”

In this way Ekaterina helped both sides (me and Bernd+Partner) to find each other, to like each other and to start doing business together. Therefore, from now on let me introduce myself as Aleksandra Antokhina, happy PR-Manager of Berndt+Partner, thanks to WCFDavos and GLBA association, which unite continents, experience and, of course, people, as they have already united us!

See original at Huffington Post Blog

#wcfdavos wcfdavos2016 glba glbabranding wcfstories wcfteamstory depot_wpf berndtundpartner united

WORLD COMMUNICATION FORUM DAVOS IN LODZ (POLAND) 10-11 October 2016

Dymitr Romanowski, the CEO of The Story, talks about the first Special Edition of the World Communication Forum dedicated to Human Centered Design.

What is Human Centered Design?

Let me give an example. I’m sure you have used a smartphone before. Convenient, isn’t it? Human-Centered Design simply means designing simplicity, usefulness and aesthetics of a certain solution, such as a product or service. In other words, it’s about designing a solution so that it meets the expectations of the consumer when it comes to those three key factors. This is why new solutions are created based on research and observations of potential consumers, who are engaged in the production process. Some services and products are widely held to be convenient or just great to use and people feel the need to tell their friends about them. Others leave people indifferent or even unhappy. The former example is the one that has been created according to the Human-Centered Design principles.

Have you ever considered why Tesla cars became so popular, setting aside the ecological advantages?

It’s the prime example that the most exciting products and services put the consumers and their needs first and become the starting point for further innovations. If this need is well identified and then provided with the right solution, we can be sure of commercial success.

Does that mean that to drive innovation all that’s needed is to change the approach during the production process?

Exactly. Let me use another example. Where did UBER come from? It’s a service that was created based on observation of the preferred methods of transportation. It was a matter of answering some basic questions. How important is using your own car? Is giving someone a lift a part of the culture of the target country? Are customers ready to forego taxis and get in a private car in exchange for a lower price? When they put all that together and added the popularity of mobile devices and the ubiquitous nature of the Internet, they came up with UBER. All that was needed was to create a service based on something that was always in high demand. I might add that we have invited Kacper Winiarczyk, the general director of Uber in Poland, to Łódź to talk about trends in transport of urban agglomeration residents. Let’s not forget about technological innovations, which are inextricably linked with service and product innovations. Technological products, which we can touch and use, are created through the use of Human-Centered Design.

Who else will we be able to see and listen to in Łódź?

There will be Jenn Maer from IDEO. This company is the icon of designing innovation, since they were the first to focus entirely on that idea as a business. And Human-Centered Design is a business and it is gaining more and more importance. IDEO designed the mouse for Macintosh on behalf of Apple in 1980. Since then, they have been designing products and services for many famous brands – LCD screens for Samsung, computer mice for Logitech, business class seating in Lufthansa planes and even the kitchen of the future, working with IKEA. No doubt the most important guest of the conference will be Willy Lai, the User Experience Director at the company for whom IDEO designed their mouse. I think they require no further introduction. This is an unprecedented event. Nobody else was able to invite a representative of this company to Poland. I’m happy to have a chance to meet him in Łódź, taking into account how much experience he accumulated over the years working for such companies as Samsung, AOL or eBay. The conference is a chance to meet experts on customer experience, service design and product design. There is a lot of special guests, since there is a lot to talk about. We divided the conference into 10 sections. Each is dedicated to a part of life that gets a lot of attention – from health to issues connected with living in an agglomeration.

This will be the first conference in Poland organised under the auspices of the World Communication Forum Davos. Could you tell us more about this organisation?

World Communication Forum Davos has been active for the past 8 years and it gathers communication and PR experts, such as Paul Holmes, the founder of The Holmes Report and the SABRE Awards, Faith Muthambi, the South African Minister for Communication, Sabitha Natraj, member of the board of Indian Oil Corporation in India, Scott Fahlman, the creator of emoticons and a Carnegie Mellon University professor from the USA, Jamie Vernon, the editor-in-chief of the American publication „American Scientist“, and Zhao Dali, the Secretary General of the China International Public Relations Association. The agency that I manage, The Story, is the Polish member of the organisation . We design and implement innovations according to the principles of Human-Centered Design.

Why is the conference held in Poland?

A lot of innovative projects are created in Poland, because the Polish are very entrepreneurial. I myself am one of those people. This is why, when the WFC board was deciding where to host the special edition dedicated to innovation and Human-Centered Design I proposed it should be held in Poland.

Łódź became the hosting city of the conference. Why?

Image: Lodz Piotrkowska.jpg, Wedlowski

Łódź has won the bid to host the conference. Warszawa, Poznań and Gdańsk received the same opportunity. Personally, I’m happy that Łódź became the co-organiser. It’s a special city with a rich history of entrepreneurship and creativity. I’m even happier that we will be graced with a visit from the president of Łódź, Mrs. Hanna Zdanowska.

How do you evaluate the Polish market absorption of products created by companies like yours?

We decided to help drive the Polish market for innovation. We are wondering if we’ll be able to create a new IDEO for the Central and Eastern Europe. We have already implemented a lot of projects. Currently, at the Story, we are working on a project called opoznionysamolot.pl. It’s a service that helps passengers receive compensation for a delayed or cancelled flight. Another example is the application ocozaklad.pl, which allows to place friendly bets among Facebook friends using a mobile app. We also worked on a much more serious project dedicated to local government funds. Thanks to nacoidamojepieniadze.pl we present how local governments spend their funds in a unique way. Together with PwC and the Polish Wind Energy Association we also created zieloneaukcje.pl, the first Polish platform that educates entrepreneurs how to sell surplus wind energy. We also have some successes on the foreign markets. For KCR, we’ve created a tool called Date Forecaster for the American market, which helps patients keep track of doctor’s appointments. The Story was also responsible for the UX Warsaw project on behalf of the capital’s tourist bureau. For this project, our company researched the experience of foreign tourists coming to Warsaw to visit the most famous landmarks. I am curious of how well we do in the future and whether the Polish market will be able to accept a service of designing and implementing innovations.

The World Communication Forum Davos conference will be held on 10 and 11 October in Łódź. Details and registration on www.davoslodz.com

#WCFDavos wcfdavoslodz lodz

World Communication Forum holds a series of events intended for Global Influencers of Communication in March 2016

Communication professionals, CEOs, representatives of ministries, media and the biggest communication schools will participate in the World Communication Forum in Davos in March this year (www.forumdavos.com).

The focus of this year’s edition of the forum will be on the global communication agenda. WCF-Davos’2016 includes a number of various and presently relevant topics, among which:

Country Branding

Communications in the Arab world

Communicating Inter-Governmental Brands: United Nations, European Union

Education in Communications. How to be prepared for the future?

Global Tourism industry in the age of Communications

The full content is available at: www.forumdavos.com/programme

An international line-up of speakers and delegates will exchange expertise on the most important aspects of the current development of the communications industry and the newest influential trends that have a massive impact on society.

“Impressive event partners, diversity of speakers and participants, superb event brand and co-branding with the location of Davos – a great organization! We had a very profitable time!” – as stated by Paul Holmes, founder and CEO of the Holmes Report and SABRE awards, about one of the recent WCF editions (2014).

The seventh edition of the forum will host a series of events, among which:

WCFDavos | Zeppelin View Session

On March 7, in Friedrichshafen, Germany, with a focus on research, science and technology of communications >>> http://www.forumdavos.com/regional/14

WCFDavos | Zeppelin View topics are:

Zeppelin Cases

Issue management

Flight technology (aeronautics; unmanned aircraft development – a single invention’s effect; ecosystem drones; the aircraft of the future)

Step-outs of chief editors and journalists from leading scientific periodicals

The Zeppelin View Session is intended for science communicators, industry experts, PRs and marketers in the field of aircraft, flight and drones technologies, as well as journalists and editors covering scientific and technological breakthrough issues and innovations.

C4F Davos Awards

On March 8, in Davos, as a traditional part of the annual WCF, two international jury panels will acknowledge the brightest ideas in PR, media, branding and communications with the Communication 4 Future Award. Applicants can submit their corporate or personal nominations till 29 January, 2016 >>> www.c4fdavosaward.com/

Chairmen of the jury panels for personal and corporate C4F awards are, respectively:

Scott Fahlman, WCF-Davos Committee member, Research Professor at Carnegie Mellon University (USA), "Father" of the smiley emoticon

Maxim Behar, ICCO President, WCFDavos Committee co-Chair, Chairman of Hill+Knowlton Strategies (CZ), CEO & Chairman of the Board of M3 Communications Group, Inc. (BG)

WCF-Davos Global Education Program

On March 8 and 9, parallel with the main forum, a session will be held for the first time, focused on global education in communications. WCFDavos | GlobEdu is intended for students and young communication professionals. During the two-day training session, participants will be grouped into several teams of 5 students and a senior university representative as a leader, with a real case study being assigned to each team. At the end of the training, a jury will evaluate and acknowledge the most effective strategy for dealing with the assignments. Students and tutors can apply at >>> www.forumdavos.com/regional/15

Apart from the main summit in Davos, this year there will be five regional WCF sessions held in the following countries: Croatia, Ukraine, Malaysia, Turkey, and Poland.

Exclusive Partner-agencies of WCF-Davos’2016 are:

M3 Communications (Bulgaria) www.m3bg.com/

KaiserCommunication (Germany) www.kaisercommunication.net/en/

Capital Communications (Hungary) www.capital.hu/

CROS (Russia) http://www.cros.ru/eng/company/history/

Grou-AGAMA (Ukraine) www.grou.com.ua/

DonValley (South Africa) http://www.donvalley.co.za/

Cyber Gear (UAE) http://www.cyber-gear.com/index.php

Rada Research & PR (Egypt) http://www.rada.com.eg/

First House (Norway) http://firsthouse.no/english/

Competence (Italy) http://www.competencecommunication.com/en

The Story (Poland) http://www.story-digital.com/

JSP Communications (Nigeria) http://www.jspcommunications.com/v2/

Depot WPF (Russia) http://www.depotwpf.com/

JSP Communications http://www.jspcommunications.com/v2/

Armenian Public Relations Association (APRA) http://www.apra.am/

China International Public Relations Association (CIPRA) http://www.cipra.org.cn/

PR Hub http://www.prhub.it/en/

The Place Brand Observer http://placebrandobserver.com/

PR Newswire http://www.prnewswire.co.uk/

Sostav.ru http://www.sostav.ru/

Facemark http://www.facemark.az/

LifeInterMidia http://lifeintermidia.com.br/

Grupo 13 http://www.grupo13.com.co/

Real Leaders Magazine http://real-leaders.com/

The first edition of World Communication Forum in Davos was held in 2010. WCF-Davos is focused on communications and their key role in business, media, society, and politics. Each year the two-day forum covers important topics discussed by the global communication professionals’ community and outlines the newest tendencies within the communications industry.

Contact:

Maria Aladzhova, PR Assistant, World Communication Forum in Davos

PR | Media Relations | Social Media

Official WCF-Davos social media profiles:

Facebook: http://www.facebook.com/WorldCommForumDavos

Twitter: http://www.twitter.com/WorldCommForum

5 reasons to attend WCF-Davos next March

The small Swiss town of Davos, which is famous for being the venue of World Economic Forum, now has yet another reason for being the cross-point of a great number of experts from all over the world… Only, this time, they are communicators. For, it is right there that the World Communication Forum (#WCFDavos) has been annually held in the past six years, turning Davos into the World Capital of Communications!

In 2016, the forum will be held on March 8 and 9.

The PR Director of Depot WPF - Ekaterina Lavrova - has attended all the previous sessions of the forum. She told “MediaBitch” why every PR professional should celebrate the international womens’ day in the conference hall of the Davos Congress Centre.

1. Genuinely inspiring speakers

When going to WCFDavos, you should keep in mind that you will not be seated throughout the same lectures that famous marketing and PR theoreticians hold over and over again during various similar meetings. On the contrary – at WCFDavos, you will be engaged in a dialogue with outstanding PR practitioners and media representatives from different parts of the world (including Brazil, China, South Africa and other exotic regions which you can gain a valuable professional perspective from).

The speakers who have confirmed their attendance are: Morocco’s Minister of Communications and Government Spokesperson – Mustapha Khalfi, the Governor of Brasilia city in Brazil – Rodrigo Rollemberg, the co-founder of the pioneering Huffington Post’s "Twitter Powerhouses Series" – Sean Gardner, the Regional Managing Director of "We Are Social" in Singapore – Don Anderson, and many others. Their profiles can be found here.

2. The agenda, revised to the smallest detail

In order to create an exciting event, it is not enough to summon the most insightful specialists, you also need to ask numerous questions which provoke answers truly worth hearing (without any urge for “thanks, sir!”), followed by a heated debate (without any worthless prattle). WCF’s content managers exceed at this task. “I have no doubts that WCFDavos will be remembered in the history as the platform where new solutions for the world are made”, commented on last year’s agenda Mr. Mustapha Khalfi, Minister of Communications of Morocco.

The main focus of WCFDavos is on country reputation and image makers, PR specifics in the Arab world (and what we can learn from them), the automatic nature of communications, storytelling, the question of quantity and quality on the social media…More accents – yet to be announced, as the agenda is still being completed.

3. Networking

Despite the fact that the participants are top managers of international corporations and ministers of communications from different countries, the atmosphere of WCF brings you a rare opportunity of collaboration and friendship – everyone is speaking to everyone, people converse about mutual projects and collaborations that actually get to be realized, eventually!

For example, the person you’re talking to at the buffet suddenly turns out the editor-in-chief of the most influential newspaper in Europe… (And you know what to do next, right?) I like best the story in which, thanks to the forum, a Press Secretary of the Council of Europe actually gets hired in this position – a rumor or not, the word is being spread around and it sounds quite convincing…

The organizers are positive: stories like that and all the efforts spent on forming a global professional community are the very mission of WCFDavos. The PR guru Paul Holmes happens to agree with them: “I have no idea how they did it, but in the past several years the organizers have managed to create the liveliest, most engaging and most influential event in our industry – this Davos meeting is an absolute phenomenon!”

4. New communication award, tracing a path to the future

The name of the award held annually as part of the Forum – C4F – stands for “Communication for Future”. Among the people who have received the crystal trophy are PR gurus like Paul Holmes and inspiring scientists with revolutionary ideas like the guy who created the smiley emoticon – Scott Fahlman.

This year the organizers have put together a blue-ribbon jury, as well as a new system for corporate and individual nominations. If you have a project good enough to set an example in the history of communications, now is the time to submit your application. In the best scenario, you get awarded and acknowledged for your work, and in the worst – you get valuable feedback from professionals all over the globe.

5. Zeppelin View 2016!

A special WCF session, just a night before the main event, in the German city of Friedrichshafen. More specifically – at the Zeppelin Museum! An opportunity to look at the communication industry from another point of view. The “helicopter view” (a popular term found in many communication agencies’ websites) will soon be yesterday’s news, as declared by the woman behind the session’s idea, the organizer of WCF, Yanina Dubeykovskaya! The time has come to open our minds and choose the Zeppelin View!

6. A bonus: Reason Six

At first, I was unsure whether to mention it or not, and then I realized the following fact should not be ignored: in March, Davos is covered with snow… And the skiing – wow, what a blast! Nevertheless, it is still not a sufficient reason to skip any of the panel discussions of the forum.

The World Communication Forum is held annually in the Swiss town of Davos. The creators of the event are among the first people within the industry who voice the call for a higher level of dialogue between the members of the global professional community. WCFDavos was initiated in 2010, and with its very first edition it has caught the attention of experts from all around the world. The WCF regional sessions take place in some of the biggest cities in Europe and Asia. The main focus of WCFDavos is the future development of communications and their role in business, society and politics.

WCFDavos 2016: diversity in an exciting new Communication World!

The 7th edition of the World Communication Forum in Davos, Switzerland, is in full preparation! On 8-9 March, 2016, communication professionals from all over the world will again get together to discuss the key trends in the field of global communications.

The programme provides a diversified content and publicity opportunities for experts with out- of-the-box vision for the future of the industry. The participants will find out how to add meaning, integrate interests and reach a growing influence in multinational brands, how to

engage the globe with city storytelling, how to manage crisis periods on the social media, and much more. WCFDavos will again discuss some of the most controversial topics:

- Communications in the Arab world.

- From digital evolution to robot revolution – humanity, communications, ethics.

- Quantity or Quality? What is your social media top priority?

- Revolutionizing Communications – seeing them a mission, rather than as a service!

- Tourism: new customers’ behavior and new communication services.

Among the speakers and moderators of the plenary panels are leading experts, such as:

Mustapha Khalfi, Minister of Communications and Spokesperson of the Government of Morocco, Scott Fahlman, Research Professor at Carnegie Mellon University, also known as the “Father” of the smiley emoticon, Tanuja Kehar, Vice President Corporate Communications at

Unitech in India, Solly Moeng, Managing Director of DonValley Brand in Soth Africa, Kate

Thompson-Duwe, Managing Director of Amplicon Group in South Africa, Sean Gardner, co-Founder of the pioneering Huffington Post "Twitter Powerhouses Series", Don Anderson,

Chairman and co-Founder of the Asia Content Marketing Association and Regional Managing

Director of We Are Social in Singapore, Saurabh Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire.

Traditionally, WCFDavos will hold the Communications for Future (C4F) Davos Award. However, this time it offers up to 23 categories for recognition of remarkable creativity and unique vision of the future of communications, in two major groups: Personal (individual communicators with a strong influence on global communications) and Corporate (companies that set the standards for effectiveness and professionalism) awards.

Mustapha Khalfi, Minister of Communications of Morocco: “I have no doubt that the World Communication Forum is assured of its place in the history as a platform where new solutions for an exciting new world are being shaped”.

Paul Holmes, the PR industry guru worldwide: “No idea how they did it, but in just a few years the organizers have created the most lively, engaging and influential event in the industry. This forum is an absolute phenomenon!”

WCFDavos 2016 is supported by exclusive partner agencies from all over the world: M3 Communications (Bulgaria), Kaiser Communication (Germany), Capital Communications (Hungary), CROS (Russia), Grou-AGAMA(Ukraine), Don Valley (South Africa), SPEM Communications (Slovenia), Manifesto Communications (Turkey), Cyber Gear (UAE), RADA Research & PR (Egypt), First House (Norway).

WCF is an annual global event held at the Davos Congress Centre in Switzerland. Initiated by an International Coordinating Committee in 2010, it has united a great number of acknowledged professionals from 55 countries worldwide. Since its third annual edition in Davos, WCF has started expanding its global professional community with regional sessions held in some of the largest cultural centers and business capitals across Europe and Asia. The two-day conference covers the latest trendy areas and issues and outlines future tendencies in the global communications industry.

For more information: www.forumdavos.com

Facebook: http://www.facebook.com/WorldCommForumDavos

Twitter: http://www.twitter.com/WorldCommForum

YouTube: http://www.youtube.com/forumdavoscom

Contact:

Valentina Atanasova, Project Manager of the World Communication Forum in Davos

Comms with Speakers & Committee, Partnerships, Website content, SM, PR

Mobile: (+359) 884435044, 885033444, Skype: ataval.bg

WCFDavos Poll Defines Global Communications

Communications specialists outlining the key meaning and future aspects of Global Communications

The spotlight on future development in the field of global communications cannot be denied, according to a worldwide survey conducted by WCFDavos held in July, 2015, among World Communication Forum Community members.

Necessity of the term

The vast majority of the participants (96.6%) agree that the field of global communications exists and there is a definite necessity for the given term.

Key purpose

Most respondents cited the “facilitation of international communications” as one of the significant purposes of global communications. Second in rate-line appears to be the “support of activities of global companies”. The “promotion of global values” also gets mentioned as a key root.

A couple of participants give other responses:

“Any kind of business communication is always meant to support a business or an organization’s agenda. Promoting global values or fostering cultural variety is not the objective of a private enterprise.”

“Foster greater communication and understanding internationally, respecting both shared values AND a great difference in culture and life experience”.

Key actors

Greatest responsibility for the development of global communications is laid on global companies and brands, international organizations and global media. Among other key actors in the field, the respondents name as crucial the following: government institutions, global communication agencies and global civil groups.

Core basis

In terms of GlobCom’s core basis, the common needs and problems of mankind prevail (26.1%), followed by common values of humanity (22.7%) and, of course, the Internet (18.2%).

According to one of the respondents, the main basis is “to comply with global standards and benchmark with global peers, strive for excellence in business, innovation and sustainable development”.

Another respondent’s suggestion is “to connect with people and sell ideas – no matter what cultures and languages we have”.

Future trends

As for the priorities for future development, involvement of all stakeholders was identified as a key trend by 39.8%. Next-of-importance come the growing interest in Optimizing Communication Channels (19.3%) and Creating new Technology Tools (14.8%).

Some respondents distinguished “appropriate goals and objective settings”, “inclusive, solution-oriented approach to big-picture problems” and “taking into account cultural, language and value differences across different regions and countries”.

Who will benefit most?

In conclusion, almost a half of the respondents (48,9%) noted that the society could benefit most from the development of global communications.

Statistical data

The research was held among World Communication Forum Community members: 100 respondents from all around the world. Residents from Europe prevailed – approximately 70.5%.

The worldwide poll on global communications was conducted in July 2015, for 5 days only, among the following type of target audience: representatives of communication agencies (42%), in-house communicators (19.3%), and media and education professionals.

The average age of the respondents was 30-50 years.

The results of this survey were published in the first printed and electronic edition of the World Communication Review, a key project of the World Communication Forum Association (http://www.forumdavos.com/WCFA).

***

WCF is an annual event held in Davos Congress Centre, Switzerland. Initiated by an International Coordinating Committee in 2010, it has united acknowledged professionals from 44 countries worldwide. Since its first edition, WCF in Davos has held various regional sessions in some of the largest cultural and financial capitals across Europe.

WCF-Davos is focused on communications and their role in business, media, society, and politics. Each year the two-day conference covers important topics within the professional communications community and outlines the newest tendencies in the industry.

Contact:

Valentina Atanasova Project Manager of the World Communication Forum in Davos Comms with Speakers & Committee, Partnerships, Website content, SM, PR Mobile: (+359) 884435044, 885033444, Skype: ataval.bg

See us on:

Facebook: http://www.facebook.com/WorldCommForumDavos

Twitter: http://www.twitter.com/WorldCommForum

YouTube: http://www.youtube.com/forumdavoscom

How Social Media is Changing Governments

The number of governments that have been using social media platforms as a bridge between the society and the state, has increased in the last five years. Although social media has many advantages and seems the easiest way to reach out to the rest of the world, e-communication on a government level is still developing. The main concern of social scientists and ministries is how to build trust and understanding.

At this year’s edition of the WCFDavos summit in Switzerland, representatives of ministries in Africa, Asia and the Middle East discussed the challenges that their countries are facing in terms of communication and regulations:

* * *

Perhaps the greatest challenge will be in ensuring social media control measures that encourage free speech yet protect society from various ills. A great chunk of our lives is spent at our places of work. Employers therefore need to implement workable social media strategies and policies. There must also be enforcement mechanisms, coupled with staff training and in the best case scenario having an online and social media manager.

Faith Muthambi, Minister of Communications of South Africa

* * *

Let us not forget how important communication is in boosting contact between different societies across the world, however, we shall not allow the materialistic and financial investments in those networks to take over the importance of the other social factors.

Dr. Hassan Falha, General Manager of the Ministry of Information in Lebanon

* * *

The rise of social media has been one of the most exciting and useful developments over the last two decades. We can monitor events and quickly react to information. We can provide real time channels to deliver our messages directly to our audience. Social media has transformed the delivery of our services through closer engagement with our citizens. It has allowed us to react with speed to crisis. Last, but not least, it has made us more accountable and transparent through open dialogue. In an age of cynicism, we are building trust between governments and their citizens.

Roman Vassilenko, Chairman of the Committee for International Information Ministry of Foreign Affairs of Kazakhstan

www.forumdavos.com

6 Ways to Integrate Social Data Intelligence Into Your PR Strategy

It is often the virality and anonymity of social media that gathers the most public attention, but another important aspect of this shift has been a move toward increasing measurability. Measuring the impact of PR efforts has long been a problem in the communications field as audiences for print and broadcast could only ever be estimated. However, with social media and other forms of online media on the rise, PR and communications professionals now have a mass of data at their disposal that can provide hard metrics to better understand the impact of PR efforts.

This mass of social data has the potential to be an incredible source of information, but the vast quantities and varieties of data and analytics now available mean that PR/communications professionals need to learn how to pull insights from this ocean of information.

Here are six tips for PR professionals in all industries to get the most out of social data:

1. Use alerts to be warned of spikes in activity

Knowing when a story is gathering momentum, whether it’s positive or negative, is key for PR professionals and ideally you want to catch these trends as they develop. By using automated alerts that contact you when a) significant changes in the volume of a conversation occur, b) certain keywords are mentioned or c) an important influencer mentions your company/client, PR professionals can stay ahead of the game

2. Understand types of conversation about your brand.

Whether in a crisis situation or not, being able to identify key trends in social conversations is a great way of understanding the customer and the public perception of your brand or company. As the volume of mentions about topics linked to your company or client is measurable, these topics can then be easily ordered in terms of importance and influence.

3. Identify and keep track of influencers

Social media has in part given rise to industry influencers with gigantic followings who can have a significant impact on the reputation of your company or brand. Understanding what these influencers are saying is therefore pivotal. Social intelligence can show you who is discussing your brand the most, whether they are posting positive or negative comments and how often their posts are shared.

4. Use predefined dashboards to save time

Sometimes finding all the metrics you need in one place is difficult and it can also help to view comparative metrics side by side. This is where predefined dashboards for specific use cases can help. For example, in crisis management being able to see positive and negative mentions and the themes of negative mentions side by side can give you an instant view of exactly what conversations are taking place, at what volume and around which topics.

5. Integrate social data with other data to get a fuller picture

With so much data coming from so many different angles, it’s important to be able to quickly and easily integrate your social data with data from other sources. For PR professionals, combining print and broadcast impressions with online mentions can give you a clearer idea than ever before of exactly what impact your campaigns are having

6. Find and track key hashtags

Hashtags are ever-present online, extending far beyond their original function on Twitter. Aside from being an efficient way to order social media posts, hashtags also play a key role in driving viral content and can be a useful way to spread messages. Using social intelligence, communications professionals can track both their own hashtags and hashtags related to their industry and then analyze the volume and tone of discussion to optimize PR strategy.

There are of course many other important metrics for PR professionals to keep track of such as comparing share of voice statistics with key competitors and tracking the potential reach and engagement level of your PR campaigns. But with these six tips, PR pros can confidently step out on to the path toward social data literacy.

Source: Todd Grossman, PR News

WCF Association to train young PR professionals in Davos

The World Communication Forum Association is launching its latest project this summer, the WCFDavos | CommCamp – a one-week intense course in strategic communications in the heart of the Swiss Alps, Davos. The camp will take place on August 16-22, 2015 and is aimed at young and ambitious communication professionals and students from around the world.

The main goal of the project is to arm young PR enthusiasts with practical knowledge and hands-on experience in the field of strategic communications, preparing them for the competitive environment of the modern market. The course shall include master classes, workshops, presentations and case studies. WCFDavos | ComCamp will cover key topics in dynamic discussions, among which:

• Rethinking strategic communications – new challenges and approaches

• Strategic media relations in the era of social media

• Crisis communications – how to handle a global crisis?

• Story telling – crafting strategic presentations

Full programme of the event, as well as information on terms and conditions, are available at WCF’s official website: www.forumdavos.com/regional/13

To apply, the participants must send their curriculum vitae and a motivation letter to: mailto:[email protected] till July 13, 2015.

The WCF Association addresses its potential partners to join the initiative as well. Davos Communication Camp gives the opportunity for companies to advertise their brand, reach out to young specialists and scholars with innovative and creative knowledge, as well as the WCFDavos global community of communication professionals.

Entry terms: here

Online payment: here

Facebook event: here

__________________________________________

World Communication Forum Association is a non-profit organization under the Swiss Civil Code. It was officially registered in November, 2014 by a group of dedicated communicators from Europe, Asia and Latin America. Since 2010 the same committee have been successfully organizing the high-level international project known as the World Communication Forum in Davos – www.forumdavos.com – held annually at the Congress Centre in Davos, Switzerland. The main goal of the WCF Association is to contribute to the development of modern global communications.

Contact person:

Maria Aladzhova, PR Manager, WCFDavos

E-mail: [email protected]

Facebook: http://www.facebook.com/WorldCommForumDavos

Twitter: http://www.twitter.com/WorldCommForum

YouTube: http://www.youtube.com/forumdavoscom

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PR Lessons from David Letterman

It’s the end of an era. Early Thursday morning David Letterman signs off as host of CBS’ “Late Show” after a 33-year-run on late night TV (including 10 years as host of “Late Night With David Letterman” on NBC).

Whether introducing America to “Stupid Pet Tricks,” swimming in a large vat of breakfast cereal or having Larry “Bud” Melman promote Toast-on-a-stick (“Bread’s answer to the popsicle!”), Letterman is a testament to original content.

Creating original content—often with an anarchic quality—is a lesson communicators can take from Letterman. In homage to Letterman’s “Top 10” lists, here are the Top 5 PR lessons from the soon-departed late night king.

Make conversation an art. Amid an increasingly social media age—where 140 characters qualifies as communication—Letterman was a strong long-form interviewer, where the goal was to inform, educate and entertain, rather than simply push product and generate yuks.

Show off your personality, warts-and-all. Letterman could hardly be accused of pretense. Often, he could be cranky and/or ornery, with and without his guests. He didn’t try to hide those facets of his personality, but played them up because they were an authentic part of his brand.

Diverse guests bring diverse audiences. Not so much in the last several years—in which A-list celebrities predominated—but certainly during his NBC tenure Letterman didn’t think twice about featuring peripheral yet impossibly interesting guests, such as surrealist Brother Theodore and musician/painter Captain Beefheart (Don Van Vliet). And we’re forever indebted to Letterman for launching the career of Chris Elliot. Musicians credit Letterman with his eclectic taste, which has helped boost a variety of musical genres, including Americana. The takeaway for communicators: look beyond the usual suspects when trying to cultivate new relationships and partnerships. And don’t judge a book by its cover.

Tonality is everything. The remarks Letterman made about the 9/11 attacks during his first show back after the crisis became one of his finest hours. His comments were humbling and sincere for a city and nation that had suffered incalculable loss. The comments were made “on the other side of the glass,” of course, but it was as if Letterman was sitting right next to you, providing comfort and kind words. He knew his audience; he knew the situation and acted accordingly.

Make your audience cringe (if only a little). Letterman and his writers were masters at creating scenarios that were slightly uncomfortable, but always compelling. Case in point: A 1983 split-screen interview with actor Charles Grodin that Letterman conducted remotely, with Grodin sitting alone in the studio. PR News dares you to watch the video and look away. Bet you can’t. Same with PR marketing campaigns. Nuke the ‘same old, same old’ and create strategies and tactics that are a little edgy, but not off-putting.

So long, Dave. It’s been real.

Source: Matthew Schwartz, The PR News Blog

3 ways having a mission can increase your brand’s power

If you think only PR and marketing pros who work for nonprofit organizations can have a mission statement, think again.

“Mission-driven organizations are the future,” says Caleb Gardner, deputy digital director for content strategy at Organizing for Action—one of the largest grassroots organizing groups in the United States—and partner at 18 Coffees.

Though it may seem like a company mission is only something grassroots efforts or nonprofits should have, Gardner says having one is integral to every brand.

“There’s no such thing as the absence of a mission,” Gardner says. “If you don’t have, and share, a mission, people will assume it’s making money—and that’s not very compelling.”

In his keynote address at the Utah PR Spring Conference this month, Gardner shared how having a company mission will help increase your brand’s power and influence:

1. Unite your audience and build better relationships.

It’s always been a challenge to get people interested in your brand, and with social media bringing everything to your audience within a few keystrokes, the competition for consumers’ attention is fiercer than ever.

Gardner says there are three tiers to an organization’s audience: advocates, participants and the “mass,” and the job of PR and marketing pros is to move the “mass” up into active participants with your brand, forming relationships and building loyalty.

Eventually participants can become advocates, who consistently share news, updates and insights about your company’s products and updates, influencing those around them, both in person and online.

The way PR and marketing pros can move people from the bottom tier to the top, Gardner says, is figuring out how to “talk to people where they’re at.”

Explain to consumers how your brand’s mission suits them, and listen when they offer opinions and feedback. Speak to their interests, emotions and desires.

Tom Mattia, vice president of communications and marketing at Carnegie Mellon University and former senior vice president at the Coca-Cola company, highlighted in his own conference keynote how essential it was for brands to bring something to consumers.

“You don’t get a seat at the table unless you bring something to the table that is valuable to the table,” Mattia says.

Involving people wherever they’re at also makes the job of gathering content from your audience easier.

“Content starts and ends with relationships,” Gardner says.

2. Build an army in times of crisis.

Crises happen, even to brands that are prepared. PR pros have less time to respond to growing firestorms than ever before.

“Twitter has destroyed the 24-hour news cycle and made it a two-hour news cycle,” Gardner says.

Having a passionate community that gets behind your mission will help when tough times arrive. Community members can come to your company’s defense, acting as a sort of “advocate army.” Brand managers who have built their companies’ foundations on solid, believable missions also find their crisis responses are better received—such as the reaction to the recall from Amy’s Kitchen.

“I’m a huge believer that you can do good for your organization by doing good for the world,” says Mattia.

The supply “organizational good” brand managers can stockpile is often essential in repairing a brand’s reputation after a PR storm hits. Not having a mission and reputation for upholding it, however, can make your apologies and reassurances after a crisis seem empty.

“Words will kill you in the end if they’re not supported by actually doing anything,” Mattia says.

3. Tell better stories.

Few people care to read a dry press release about your company’s new hires or a jargon-filled statement about your brand’s new product line. Journalists in particular don’t like them.

“Most products right now are a commodity,” Gardner says, which means PR and marketing pros must work even harder to make their company’s products and services mean something to their consumers.

Brands with missions, however, have stories—whether it’s how a product can make someone’s daily routine easier or how company employees are making a difference to customers and the community. [RELATED: Learn how to tell compelling stories with a free brand journalism white paper.]

How can brand managers find their company’s mission, uncovering those stories? Gardner says to ask yourself, “What journey are you asking [your audience members] to join you on?”

Because a brand with a mission has stories, brand managers can also take advantage of the power of storytellers. A brand's audience members will not only read inspiring, entertaining or interesting stories—they'll willingly share them both offline and online, sometimes to thousands of followers.

“We like to think of social and mobile as channels,” Gardner says. “We have to remember that these are reflections of human behavior.”

Source: PR Daily (May 15, 2015)

World Communication Forum in Davos announces new committee and Co-Chairs

After the success of the 6th edition of the World Communication Forum in Davos in March the international coordinating committee of the forum for 2015/2016 has been announced. The committee consists of communications professionals from 18 countries: Austria, UK, Poland, Spain, South Africa, Hungary, Germany, Italy, Ukraine, Mexico, Bulgaria, Russia, Malaysia, USA, Jordan, India, and China. Once the committee was formed, they elected four co-chairs from among the committee members to take a leadership role in the work of the committee.

Maxim Behar and Faith Muthambi at World Communication Forum in Davos 2015.

Gabor Hegyi

Yogesh Joshi

Members of the 6th WCFDavos Coordinating Committee are:

• Maxim Behar, Co-Chair of WCFDavos Committee, Chair of Hill+Knowlton Strategies (CZ), CEO & Board Chairman of M3 Communications Group, Bulgaria

• Gabor Hegyi, Co-Chair of WCFDavos Committee, Founding Managing Director of Capital Communications, Hungary

• Yogesh Joshi, Co-Chair of WCFDavos Committee, President of the Association of Business Communicators of India

• Faith Muthambi, Co-Chair of WCFDavos Committee, Minister of Communications of the Republic of South Africa

• Kara Alaimo, PhD, Assistant Professor of Public Relations, Hofstra University, USA

• Natalia Belenko, Founder of TOP Communication GmbH, Russia

• Stuart Bruce, Digital Corporate Communications, Online PR trainer and consultant, UK

• Colin Byrne, Chief Executive Officer of Weber Shandwick for UK & Europe, UK

• Gianni Catalfamo, Web 2.0 evangelist, Founder of cc:catalfamo, Italy

• Zhao Dali, Executive Vice President& Secretary General of China International Public Relations Association, China

• Lorena Carreño Díaz, Vice President of the Mexican Communication & Marketing Industry Confederation, Mexico

• Yanina Dubeykovskaya, of WCFDavos Committee, CEO of Тоp Communications LLC, Russia

• Scott Fahlman, Research Professor, Carnegie Mellon University, USA

• James Gillies, Head of the Communications Group at CERN, Switzerland

• Paul Holmes, Founder and CEO of The Holmes Report and the SABRE awards, USA

• Guntram Kaiser, Chief Executive Officer of KaiserCommunication GmbH, Germany

• Svetlana Kananykhina, CEO of Event Life Communication, WCF Event Director, Russia

• Tanuja Kehar, Vice President, Corporate Communications at Unitech, India

• Alfred Koblinger, CEO of BBDO Holding, Austria

• Solly Moeng, Head of Corporate Communications at Woolworths, SA, Former President of PRISA, South Africa

• Rana Nejem, Founding Director of YARNU, Jordan

• Luis Ramos, Head of Communications, ThyssenKrupp Elevator AG, Portugal

• Dymitr Romanowski, Co-founder and CEO of The Story digital branding agency, Poland

• Eva Snijders, Founding Partner of Visual Chemistry,Spain

• Nurul Ashiqin Shamsuri, Program Director, Information and Communication Secretariat, Wanita UMNO, Malaysia, and Head of Program at UCSI University, Malaysia

• Saurabh Uboweja, Founder, CEO & Director Brand Strategy at Brands of Desire, India

• Iryna Zolotarevych, Head of PR&GR Services at AGAMA Communications, Ukraine

• Sergey Zverev, Founder and President of CROS PR & Public Affairs, Russia

Full biographies of the committee members can be found at: www.forumdavos.com/committee

Scott Fahlman, who helped to coordinate the election of the committee co-chairs shared:

"The members of this committee have already been active participants in past editions of the Forum, and have agreed to lend their time and expertise in helping to put together exciting programs for our future meetings and in helping to involve new participants in all parts of the world and all segments of the communications community: public relations, advertising, spokespeople for government organizations, industry, regional development agencies, and so on.”

Yanina Dubeykovskaya, Content Director of World Communication Forum in Davos, added:

“The committee consists of communicators whose global expertise is a guarantee for top content and high professional level of the speakers at WCFDavos 2016. I am proud that we have managed to put together this outstanding committee.”

The next edition of World Communication Forum in Davos will be held on 8-9 March in Davos Congress Centre, Switzerland.

The first edition of World Communication Forum in Davos was held in 2010. WCF-Davos is focused on communications and their role in business, media, society, and politics. Each year the two-day conference covers important topics within the professional communications community and outlines the newest tendencies in the industry. For full information about WCF-Davos, please visit www.forumdavos.com

Contacts:

Maria Aladzhova,

PR Manager

World Communication Forum in Davos

PR | Media Relations | Social Media

[email protected]

Official profiles:

Facebook: http://www.facebook.com/WorldCommForumDavos

Twitter: http://www.twitter.com/WorldCommForum

YouTube: http://www.youtube.com/forumdavoscom

BRICS REPRESENTATIVES SIGNED MEMORANDUM AND FORMED INITIATIVE GROUP FOR BRICS COMMUNICATIONS FORUM LAUNCH

During annual 6th World Communications Forum, which took place in Davos, Switzerland on March 10-12th, 2015 (WCFDavos-2015), communications and media professionals and experts from Brazil, Russia, India, China and South Africa held a meeting to establish an official Initiative group for early launching a brand new communicative platform – BRICS Communications Forum.

The representatives from all 5 countries, among those Mr. Yogesh Joshi, President of the Association of Business Communicators of India (ABCI), Ms. Faith Muthambi, Minister of Communications, Member of Parliament of the Republic of South Africa, Mr. Zhao Dali, Executive Vice President & Secretary General of China International Public Relations Association, Russian and Brazilian PR seniors as well as up to 25 other experts exchanged opinions on current questions of communications, international relations, cultural, scientific and humanitarian interference between 5 countries. All of attendees expressed concerns, that voice of BRICS member-countries is not always being heard in the world, although these countries hold more than 18% share in world’s economy with forecasts to more than 30% in 10-15 years, posess 45% of world’s population and 30% of global territory.

Participants of the session underlined, that BRICS countries must gain more power and authority in global social, cultural and political events, and creating a new communicative platform – BRICS Communications Forum to be held annually – is the important instrument in promoting the countries’ interests in the world.

As a result of the meeting a Memorandum of future Forum was signed by all present at the session. Also a resolution of concrete next steps was adopted and co-Chairmen of the Initiative group from China, India and South Africa as well as the Group head and Executive secretary were elected. WCFDavos founder, World Communication Forum Association, was appointed as the operator of future BRICS Communications Forum. The Initiative Group sees its main task for next months in gaining state support from all 5 countries authorities, in forming a full Coordintaion Commitee of BRICS hi-level representatives from communications and media industry, as well as scientifical, cultural, political and social professionals, experts in international relations, in order to launch the first BRICS Communications Forum already in 2016, and to appeal Russian Government about holding first communication session during BRICS Annual Summit 2015 in Ufa.

„We suppose, that the role of Russian Federation as 2015 Chair country can be crucial in launching such a big project already in 2015“, Mr. Zhao Dali said. „In XXI century countries realize their power and influence in the world by means of communications. BRICS must have its own strong platform“, Mr. Yogesh Joshi underlined.

„We are eager to develop both technical and content aspect of communications in order to create a sound system of BRICS voice, Ms. Faith Muthambi stated. March30th, 2015

Contacts: Yanina Dubeykovskaya, BRICS Communications Forum global Initiative group head +359 88 269 2013 +7 917 578 8430 [email protected]

Alexander Goryunov, BRICS Communications Forum Exexutive secretary +7 985 920 2839 [email protected]

34 states worldwide shaped the Global Communications Agenda at #WCFDavos 2015

On March 10-11, the sixth edition of the World Forum “Communication on Top” in Davos welcomed delegates from 5 continents at the Davos Congress Centre in Switzerland.

The main focus was on priorities and challenges of the global communication agenda in 2015, government communications, public diplomacy, communications and leadership, cross-cultural and global communications, and innovative education.

Mustapha Khalfi, the Minister of Communications of Morocco, and Faith Muthambi, the Minister of Communications of South Africa, as well as official representatives of the Ministry of Information in Lebanon and the Foreign Ministries of Djibouti, Kazakhstan, Hungary, the Czech Republic, the Slovak Republic, and Spain attended WCFDavos 2015.

Renowned leaders of elite consultancies also joined the summit this year and took part as speakers in the first day. Colin Byrne, the CEO of Weber Schandwick for UK & EMEA, shared: “I think the Forum is terrific and bringing an important new dimension to our discussions as a global industry.” China and South Korea’s top agencies contributed to the agenda in the face of Hong (Holly) Zheng, President of Bluefocus International and Chair of the Business Management Committee at Bluefocus Communication Group, and Kim Kyong-Hae, CEO and President of Communications Korea.

The global corporate business was represented by owners and leading communication officers of several large enterprises: Luis Ramos, Head of Communications at ThyssenKrupp Elevator (Germany), Dr. Raviraj Ahirrao, Founder of Vasturaviraj Group (India), and Rich Kylberg, Vice President Communications and Global Marketing at Arrow Electronics (USA).

WCFDavos also welcomed the leaders of the three largest professional associations from China, India and the Middle East – Zhao Dali, Executive Vice Presidet & Secretary General of China International Public Relations Association, Yogesh Joshi, Co-Chair of WCFDavos Committee, President of ABCI (India) , and Dr. Refat Alfaouri, Director General of the Arab Administrative Development Organization (Egypt, Middle East and North Africa). Bharat Patel, the head of one of the largest media in India – Sandhya Prakash Group, took part in the opening panel.

Two more highlights of Day 1 were the panel on Communications in Asia, with emphasis on the specific features, and the panel on Communications & Leadership or: how to position globally your company as #1. The speakers were leading communicators from Asia, Europe, and Africa.

The main accent of Day 2 was the Universities/Science/Industry partnership panel, supported by Russian Venture Company and the Institute for Science & Innovation Communication. Prof. Alexander Gerber, Founder and Scientific Director of INSCICO, presented a research-learning approach in teaching communications, while RVC’s Deputy CEO and Director of Project Management Evgeny Kuznetsov, talked about the ecosystem management as a key driver of development for universities and companies:

"The only thing that makes sense is the spirit of innovation within a community. You should encourage it to appear and help it develop. It's about people and culture – there are features of the system that you can actually change to ease the advent of innovative culture. Of course, cultural changes have to grow up naturally, yet you can tip the system towards change, and for that you have to start from the top and go down. This is what we do. So, the process stops being ‘project management’ and becomes ‘ecosystem management’".

The message of the #WCFDavos summit was reflected in the special keynote by Rich Kylberg focusing on today’s heroes: innovation and communications! Mr. Kylberg introduced ‘communovations’ as a term, highlighting the huge importance of communications as a key driver of global changes and a possibility for positive influence on the development of the world.

The conclusions of the summit will be announced in the World Communication Review which is being launched as a project in April this year, so – stay in tune!

World Communication Forum in Davos 2015 is supported by: Russian Venture Company, INSCICO, MOL Group, the city of Izhevsk, CROS, M3 Communications, KaiserCommunication, H+K Portugal, SPEM Communications, Canela PR, Pleon Talan, Communications Korea, Capital Communicationss, DonValley, Cyber Gear, Business Press, Manifesto Communications, First House, Cap & Cime PR, RADA Research & PR, GrupoCASA, Sciolli Comunicadores, Smartcom Corp, Percepcion & Imagen, Evenium.net, Depot WPF, Ochsner Consulting, PROI Worldwide, IABC EMENA, CIPRA, ABCI, ARADO, ASSOREL, LatAmPR Network, BAPRA, APRA, RPRA, RBCA, MPRS, BPRA, Marketing mreza, Todo Mundo, LifeInterMidia, Real Leaders Magazine, PR Report, Grupo 13, PR Newswire, Sostav.ru, PRnoticias.com, Korea Economic Daily, KOREAPR.review, Facemark, and Kongress Hotel Davos.

Presentations

http://www.forumdavos.com/presentations/2015

Albums (soon an official album is to appear on the forum website)

https://www.facebook.com/media/set/?set=a.794731170595724.1073741868.100275280041320

https://www.facebook.com/media/set/?set=a.795177770551064.1073741869.100275280041320

https://www.facebook.com/media/set/?set=a.795266300542211.1073741870.100275280041320

First Reviews

https://sonofgeektalk.wordpress.com/2015/03/13/what-is-wcf/

http://stuartbruce.biz/2015/03/international-pr-thought-leader-videos-from-the-davos-world-communication-forum.html

#wcfdavos #communication #forum #davos

RVC and #WCFDavos with a scientific session in CERN

The brightest scientific minds shared expertise on the significant role of communications during the WCFDavos|CERN 2015 session in Geneva, on March 9th.

The event was organized by the World Communication Forum in Davos Association which focuses on the priorities and challenges of the global communications agenda.

Partners of the event were Russian Venture Company, INSCICO, CERN, and Kaiser Communications.

WCFDavos|CERN 2015 sought answers regarding the complex relation between science, industry, and public engagement, the cooperation between these three components and their integrated environment. A strong accent was put on the corporate approach in communications in the field of science. The session included case studies of the launch of the Large Hadron Collider and the discovery of boson x.

Among the speakers in the session were:

· James Gillies, Head of Communications at CERN (Switzerland)

· Alexander Potapov, Deputy CEO, Managing Director at RVC

· Prof. Alexander Gerber, Founder & Scientific Director of INSCICO

· Dr. Archana Sharma, Experimental Physicist at CERN

· Prof. Marcos Barbosa, Federal University of Minas Gerais, President of SLABO

· Jaydip Chowdhury, Head of Corporate Communications & Advocacy, Bilcare Limited (India)

Alexander Potapov highlighted the main accents in RVC’s “Communications Laboratory” – a project which presents communications as a key factor in corporate and public relations and acknowledges its function as such:

“We know that communication is developing towards being the main function of corporate and public relations and we want to accelerate this process in our country. For now, the scientific field in Russia is adapting to this model based on competition, which means that in a couple of years Russian scientists will be able to compete globally in the field of information. Our aim is to form this professional community according to the highest western standards and contribute to its preparedness.”

Prof. Alexander Gerber talked about the structure of public relations, the ever-changing role of journalists in today’s world, the role of celebrities in the popularization of science, and how a communications professional can use this practice.

The session was followed by the main WCFDavos summit held in Davos, Switzerland, on March 10-11.

________________________________________________________

World Communication Forum, Davos is a global event that aims to bridge the gap and connect key markets worldwide. Initiated in 2010 by an international coordination committee, it has gained the support of numerous international partner associations and organizations from 55 countries across 5 continents. In November 2014, in Switzerland, WCF was registered as a non-profit organization.

Contact person:

Maria Aladzhova, PR Manager, WCFDavos

Facebook: http://www.facebook.com/WorldCommForumDavos

Twitter: http://www.twitter.com/WorldCommForum

YouTube: http://www.youtube.com/forumdavoscom

#wcfdavos #cern #communications #science

Winners of 2015 C4F Davos Awards Announced

Now in its fourth year, Communication for Future Davos Award recognized the world’s most influential and forward-thinking communicators from across the globe during the annual World Communication Forum Davos (WFC Davos) held in Davos on March 10-11. Overall, there were 5 prizes granted during the awards ceremony, including Grand Davos Award.

First launched in 2011, Communication for Future Awards has since then grown to become one of the world’s most sought-after personal prizes within the industry, recognizing top performers across a range of communications disciplines, such as visual communications, media relations, reputation management, CSR, branding, education, and more. Receiving the award in the previous years were many of the industry’s bellwethers like Paul Holmes, Maxim Behar, Gianni Catalfamo, James Gillies, Anne Villemoes, and many others.

Overall, there were 25 outstanding PR personalities shortlisted for this year’s award, who were then voted for by the respected jury panel made up of the previous winners of C4F Davos Award and leaders of the communication market: Anne Villemoes, Diane McEachern, Iryna Zolotarevych, Jason Ng, Juan Carlos Belloso, Liz Strauss Maria Schicht, Maxim Behar, Scott Fahlman, Uday Salunkhe, and Yanina Dubeykovskaya. For more details on this year’s jury, please follow the link.

Following a rigid selection process, the jury named 5 persons to receive this year’s C4F awards in their respective categories:

Idea of the Future – Saurabh Kumar Uboweja

Relations of the Future – Nurul Ashiqin Shamsuri

City of the Future – Marc Puig i Guardia

Titan of the Future – Dr. Volker Stoltz

Grand Davos Award - Zhao Dali

City of the Future award was rendered to Barcelona City Council’s Chief Marketing and Information Officer, Marc Puig i Guàrdia, by the representatives of the partner in this nomination – the city of Izhevsk, Russia.

“Today, communications are all about being global, and I’m happy that people we now have on our winners’ roster are the people representing an international community of communications professionals capable of moving the industry forward on a truly global scale. I would like to congratulate the winners with this well-deserved recognition, as well as thank all of the judges for their hard work and commitment,” comments Irina Zolotarevych, C4F Davos Awards Director, WCFDavos Committee member, and PR&GR services director at AGAMA Communications Group (Ukraine).

Yanina Dubeykovskaya, Chair of WCFDavos Coordination Committee: “WCFDavos has always sought for the ways to promote individual effort within the communications industry, supporting professionals who spearhead innovation and whose vision defines industry’s future and drives global change. C4F is definitely an apt step in that direction, helping us single out and recognize opinion leaders to help us build global communications agenda as part of the World Communication Forum.”

For more information about C4F Award, please refer to: C4F Davos Awards Director Irina Zolotarevych ([email protected]) Official website: http://c4fdavosaward.com/

#wcfdavos #c4f #communications

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