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Around the Clock: 24 Hour Donut City, LACMA’s Choice

September 7, 2012

Photo: David Gilbert ForYourArt Announces the Second Iteration ofAround the Clock: 24 Hour Donut City, LACMA’s Choice

A 24-hour Pop-Up Donut Show Open During the Entire24-hour Screening of Christian Marclay’s The Clock at LACMALocated across the street at ForYourArt at 6020 Wilshire Blvd.12 p.m., Saturday, September 22 to12 p.m., Sunday, September 23

Los Angeles  (September 7, 2012)—ForYourArt announces the second iteration of Around theClock: 24 Hour Donut City , in celebration of the 24-hour screening of artist Christian Marclay’sThe Clock , at the Los Angeles County Museum of Art (LACMA).

During the screening, ForYourArt will host a simultaneous free 24-hour reception at their 6020Wilshire Blvd. activity space, offering an edible exhibition of L.A.’s signature donuts. Embracingthe concept of both Marclay’s award-winning work and Los Angeles’s famous donut shops,ForYourArt will offer a selection of some of LACMA’s favorite treats, presenting a new type ofdonut every two hours. Just as many of L.A.’s donut shops serve their light and sweet snacks“around the clock,” ForYourArt at 6020 Wilshire Blvd. celebrates Marclay’s “around the clock”screening at LACMA.

For Around the Clock: 24 Hour Donut City, LACMA’s Choice , ForYourArt asked LACMA’semployees to select their favorites. Selectors and donuts include:• Michael Govan, CEO and Wallis Annenberg Director: Coconut Cake Donut, Bob’s Coffee& Doughnuts• Stephen St. Laurent, Director of Security: Chocolate Glazed Old Fashioned, Tang’sDonuts• Amy Heibel, AVP, Technology & Digital Media: French Cruller, Randy's Donuts• Ellen Castruccio, Director of Membership Marketing: Blueberry Buttermilk Bar, Stan’sDonuts• Scott Tennent, Director of Executive Communications: Crumb Donut, Bob’s Coffee &Doughnuts• Alex Capriotti, Marketing Manager: Rainbow Sprinkle Donut Holes, Bob’s Coffee &Doughnuts• Erin Wright, Director of Special Projects: Buttermilk Bar, Winchell’s Donut House• Elvis Mitchell, Curator of Film Independent at LACMA: Buttermilk, Randy’s Donuts• Franklin Sirmans, Terri and Michael Smooke Department Head and Curator ofContemporary Art: Traditional New Orleans Beignets, The Gumbo Pot• Christine Y. Kim, Associate Curator of Contemporary Art: Choco Glazed with RainbowSprinkles, SK’s Donuts & Croissant• Miranda Carrol, Director of Communications: Green Tea Donut, Café Dulcé• Lorraine Wild, Creative Director: Bearclaw, Bob’s Coffee & Doughnuts

Home to many 24-hour donut shops, Los Angeles is arguably the donut capital of the UnitedStates. L.A.’s passion for donuts at all hours of the day is a testament to its iconic car culture andvast network of highly traveled roads and freeways. As a result, Los Angeles is a city void of acenter, a matrix of neighborhoods with unique cultural identities. ForYourArt uses the donut as ametaphor to highlight a city that boasts multiple hubs of energy, each with its distinctivepersonality and flavor.

In addition to serving free donuts and coffee for guests migrating to and from LACMA’s screeningof The Clock  at the Bing Theater, ForYourArt will offer information about The Clock , including twonewly commissioned essays on the work by art critics Andrew Berardini and Ed Schad.Over 2,500 donuts were served at the first Around the Clock: 24 Hour Donut City , ForYourArt’sfirst activity at 6020 Wilshire Blvd. Donut selections were made by food writer and Top ChefJudge Krista Simmons.

About Christian Marclay’s The Clock LACMA presents another special twenty-four-hour screening of Christian Marclay's TheClock  beginning Saturday, September 22, at noon and ending at noon on Sunday, September23. The Clock  is a twenty-four-hour single-channel montage constructed from thousands ofmoments of cinema and television history depicting the passage of time. Marclay has excerptedeach of these moments from their original contexts and edited them together to create afunctioning timepiece synchronized to local time wherever it is viewed—marking the exact time inreal time for the viewer for twenty-four consecutive hours. The sampled clips come from films ofall genres, time periods, and cultures, some lasting only seconds, others minutes, and have beenculled from hundreds of films, famous and obscure, into a seamless whole. The result, a meldingof video and reality, unfolds with a seemingly endless cast of cameos. By making the filmavailable in its entirety, this free screening will allow The Clock  to be viewed in the way Marclayintended. Christian Marclay’s The Clock  (2010), was purchased with funds provided by LACMATrustee Steve Tisch through the 2011 Collectors Committee. For more information visit:http://www.lacma.org/event/clock.

About ForYourArt | ForYourArt.com | @ForYourArt ForYourArt provides a guide to engaging with art in Los Angeles and beyond. ForYourArtproduces PLAN ForYourArt , a weekly email newsletter, with themed itineraries for Los Angelesand New York and content focused on arts engagement and patronage of exceptional arts organizations.

ForYourArt at 6020 Wilshire Blvd. is an open platform for short-term and spontaneous activities ina storefront space across from LACMA. With the goal of celebrating creativity and deepeningunderstanding through engagement with art, the space can function as a conference room,program venue, and activity space. ForYourArt at 6020 Wilshire Blvd. is a collaborative effortamong ForYourArt, artists, curators and organizations.

ForYourArt is produced by Bettina Korek, Inc.

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Press Contact: Justin Conner, FITZ & CO , 212-627-1455 x233, [email protected]

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ForYourArt at 6020 Wilshire Blvd. - Press Release

For immediate release

ForYourArt ANNOUNCES NEW PROJECT SPACE

ForYourArt at 6020 Wilshire Blvd.

Open Call for Proposals to Participate in Year-Long

Platform for Arts Engagement

Los Angeles, (March 5, 2012)—Opening March 24, 2012, ForYourArt (FYA), Los Angeles’ definitive guide for seeing, collecting, and navigating the Los Angeles art world, will explore “art related to life” through short-term and spontaneous activities in a storefront space on Wilshire Boulevard across the street from the Los Angeles County Museum of Art (LACMA). Inaugural programming for ForYourArt at 6020 Wilshire Blvd. will be announced shortly via the ForYourArt website and email newsletter, PLAN ForYourArt. Submission guidelines can be found at ForYourArt.com. 

ForYourArt at 6020 Wilshire Blvd. will be a curated platform in a permutable environment of a gallery, conference room, and program venue. The experimental initiative will be a collaborative effort between ForYourArt and participating artists, writers, curators, publishers, and organizations in which to explore and encourage encounters with art in Los Angeles and beyond. 

In part a reference to the recent trend of startup accelerators, entrepreneurial campuses, communal workspaces, and incubators created and propelled by the tech and other communities in Los Angeles, the space will link ForYourArt’s online and offline activities. As a portal and generator of energy, ForYourArt at 6020 Wilshire Blvd. strengthens ForYourArt’s ability to facilitate independent projects, catalyze networks and create community and support around ideas in development.

The varied programs at ForYourArt at 6020 Wilshire Blvd. will be created and selected through FYA’s network, as well as through open and public ideas submission at ForYourArt.com. Open to the public based on exhibitions and programs, schedule and details will also be available at the website.

Working with FYA founder Bettina Korek, designers Brian Roettinger and Tim Durfee approached the space as a toolkit, integrating the infrastructure of a gallery, conference room and venue. Says Durfee and Roettinger, "Unlike most other global art capitals, Los Angeles' cultural happenings are not concentrated in one or two districts in the city, but are broadly dispersed. In responding to Bettina's vision with the ForYourArt space - strategically located near the very center of the city, and next to LACMA, one of its most important cultural landmarks - we are creating an environment that is as open to possibilities as the diverse scene it is at the center of. It will be a pop-up for pop-ups."

About Tim Durfee and Brian Roettinger

Tim Durfee’s interdisciplinary architecture is unified by an interest in discovering relationships across diverse realms of culture and material practice. Durfee’s built work includes residences and many award-winning exhibitions and installations for major museums and galleries including LACMA, Hammer Museum, The Huntington, and The International Center of Photography.

Brian Roettinger is an LA‐based graphic designer/artist. From 2004 to 2012 Roettinger acted as the design director for the Southern California Institute of Architecture. In 2009 he was nominated for a Grammy for his design on the band No Age’s album, Nouns. He recently finished a designer-in-residence in the Design/Media Arts program at UCLA and currently teaches part-time at CalArts.

About ForYourArt | ForYourArt.com | @ForYourArt

ForYourArt is committed to helping readers navigate the art world on and offline. ForYourArt produces PLAN ForYourArt, a weekly email newsletter, with curated itineraries and content focused on arts engagement and patronage of exceptional arts organizations. The newsletter currently has 12,000 subscribers, reaching over two million readers through Effect LA/The Coffee Bean & Tea Leaf and The Huffington Post.

ForYourArt actively produces collaborations for arts promotion. Clients and partners have included Alumnos 47, Frieze Art Fair, The J. Paul Getty Trust/Pacific Standard Time, Los Angeles Department of Cultural Affairs, MOCA, Los Angeles, Ovation and Soho House. ForYourArt recently announced partnerships with Artspace, Sedition, Blacklots and Artbook/D.A.P.

ForYourArt is proud to support the Institute of the 21st Century, a non-profit initiative for Hans Ulrich Obrist’s Interview Project under the auspices of the Pasadena Arts Council’s EMERGE Fiscal Sponsorship Program, and L.A.P.D. – LAXART’s Public Art Initiative with ForYourArt. ForYourArt is produced by Bettina Korek, Inc.

Founder Bettina Korek is a member of the Los Angeles County Arts Commission and served on the Board of Governor’s of the Natural History Museum of Los Angeles County from 2005-2009. 

Press Contact: Justin Conner, FITZ &CO, [email protected], 212-627-1455 x233

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Hans Ulrich Obrist and the Institute of the 21st Century Public Events in Los Angeles

Sunday, July 29, 4 p.m. Hans Ulrich Obrist in conversation with John Baldessari to launch John Baldessari Catalogue Raisonné Volume 1: 1956-1974 Art Catalogues at LACMA

Monday, July 30, 7 p.m. Hans Ulrich Obrist in conversation with Danny Hillis ForYourArt @ 6020 Wilshire

Tuesday, July 31, 12-8 p.m. Time – a 24-hour presentation of works by Danny Hillis and John Baldessari accompanied by a brief introduction to the Institute of the 21st Century ForYourArt @ 6020 Wilshire

Los Angeles (July 24, 2012) -- Curator and Serpentine co-director Hans Ulrich Obrist will be in Los Angeles from July 29-31 for events surrounding the Institute of the 21st Century (i21c). The Institute is an initiative started by Obrist, Bettina Korek and Karen Marta in the spirit of historian Eric Hobsbawm’s call to “protest against forgetting” those who have forever changed the landscape of contemporary culture. The Institute’s long-term goal is to create a digital archive of Obrist’s seminal Interview Project.

Focusing on the theme of time in the work of John Baldessari and computer scientist Danny Hillis, Obrist will conduct two free public interviews in Los Angeles. The interviews will be a continuation of the curator’s ongoing Interview Project, bringing together experts in various fields to find common ground. The last i21c-organized event of this kind was held in New York at MoMA PS1, where Obrist interviewed astronomer Dimitar Sasselov for the launch of Hans Ulrich Obrist: Interviews, Volume II.

On July 29, Art Catalogues and i21c will launch John Baldessari Catalogue Raisonné Volume 1: 1956-1974 at Art Catalogues from 4-6 p.m. The event will feature a discussion between Baldessari and Obrist at the LACMA bookstore, with a signing to follow.

On July 30, i21c will present Danny Hillis in conversation with Hans Ulrich Obrist at the ForYourArt space on Wilshire Boulevard. The discussion will be open to the public (space is limited - RSVP at rsvp@foryourart) and held in the midst of Time – a 24-hour presentation of works by Hillis and John Baldessari.

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About Institute of the 21st Century (i21c)

The Institute of the 21st Century (i21c) is a public benefit arts initiative to stabilize and digitally archive the entirety of Hans Ulrich Obrist’s Interview Project. Past i21c supporting projects include Hans Ulrich Obrist’s installation at the 2011 Architecture Biennale in Venice, Italy, where he sat down with the over 40 architects in the exhibition in a six-day interview marathon, as well as Hans Ulrich Obrist’s: Interviews, Volume II, The Protest Against Forgetting project, and the recent co-publication of Jeff Koons as part of Walther Koenig’s Conversation Series. i21c thanks supporters of its projects, including Alumnos 47, The Broad Art Foundation, Kayne Foundation—Ric & Suzanne Kayne and Jenni, Maggie & Saree, Brenda R. Potter, and Catharine and Jeffrey Soros. The Institute of the 21st Century is a project of the Pasadena Arts Council’s EMERGE Fiscal Sponsorship Program and incubated by ForYourArt.

About Hans Ulrich Obrist

For over 20 years Hans Ulrich Obrist has traveled around the world questioning artists and creative minds for his ongoing Interview Project. With over 2,500 hours of recorded talks, the Interview Project has become the genesis for countless curatorial projects. Obrist is Co-Director, Exhibitions and Programs, and Director of International Projects at the Serpentine Gallery, London.

About John Baldessari

Born in National City, California, in 1931, John Baldessari is an artist whose innovative combination of text and image, along with his witty, rigorous approach to teaching, has influenced generations of artists. In more than 200 solo exhibitions and numerous books, films, videos and public works, John Baldessari has continually poked holes in the boundaries of art, slyly and confidently asking questions about life, pictures and language. He lives and works in Santa Monica, California.

About Danny Hillis William

Daniel “Danny” Hillis (born 1956) is Co-Chairman and Chief Technology Officer of Applied Minds, LLC, a research and development company creating a range of new products and services in software, entertainment, electronics, biotechnology, and mechanical design. Hillis is an inventor, scientist, author, and engineer. He pioneered the concept of parallel computers that is now the basis for most supercomputers, as well as the RAID disk array technology used to store large databases. Hillis is perhaps best known for his daring and ingenious design of the Clock of the Long Now – a monumental clock intended to function for over 10 millennia.

The Institute of the 21st Century and ForYourArt would like to thank The Standard, West Hollywood, and Casa Dragones Tequila for their support of these events.

Photo: Hans Ulrich Obrist interviewing architect Andrea Branzi at the 2010 Architecture Biennale in Venice, part of the Interview Project and organized by the Institute of the 21st Century.

Courtesy the Institute of the 21st Century (i21c). For media inquiries as well as interview requests with Hans Ulrich Obrist about i21c, please contact:

Justin Conner FITZ & CO 212-627-1455 x233 [email protected]

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ForYourArt announces NEW. ARTISANAL. NOW.

View full press release here.

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Arts Matter

Arts Matter Produced by ForYourArt and Presented by The Los Angeles Fund for Public Education and Los Angeles Unified School District Announces John Baldessari’s Learn To Dream, Aprende A Soñar

Widest Reaching Public Art Project in Los Angeles’s History Continues with Next Cycle of Buses and Outdoor Media

Los Angeles – (January 8, 2013) Produced by ForYourArt, the public art component of Arts Matter, kicked-off by Barbara Kruger in October,  continues with the work of artist John Baldessari. Totaling 60 media assets, his project titled, Learn To Dream, Aprende A Soñar (For the LA Fund), will appear on buses, billboards, bus shelters, and other types of outdoor media throughout Los Angeles starting today, and running for four weeks.

Learn To Dream, Aprende A Soñar is the second flight of original works of art by worldrenowned artists produced by ForYourArt for Arts Matter, a first of its kind, citywide public art exhibition and fundraising campaign to support arts and creativity in the nation’s second largest public school system.

Baldessari’s bus artwork, with its yellow and black design, turns LA Metro buses into “school buses”, a reminder that every moment is an opportunity for learning and reflecting. Like the best teachers, Baldessari‘s work provokes contemplation about what is and is not working in education today and challenges us to plan for a better future. His bilingual text, rendered in the artist’s hand, inspires thinking and dialogue among and about Los Angeles’s diverse audiences.

The phase, Learn To Dream, Aprende A Soñar, is repeated on various sized billboards, bus shelters, and other outdoor media against a black chalkboard background. Recalling Baldessari’s well-known work, I Will Not Make Any More Boring Art (1971), which came from an idea of atonement, Learn To Dream, Aprende A Soñar is a mantra for the 21st century. Like his buses, the billboards and outdoor media call upon the power of individual and collective dreaming.

Presented by the Los Angeles Fund for Public Education (LA Fund) and the Los Angeles Unified School District (LAUSD), Arts Matter addresses the importance of arts education in Los Angeles public schools, the “creative capital of the world.” Public art will be presented on a fleet of twelve city buses and 48 other outdoor media totaling $4 million in value with approximately 900 million “eyes on artwork” impressions over the course of a year.

“Here in the world’s creative capital we need to ensure all of our students receive a comprehensive, integrated arts education,” stated Megan Chernin, founding Chair and CEO of the Los Angeles Fund for Public Education. “Los Angeles cannot take the creative economy for granted. Major LA employers like Mattel, a worldwide leader in hiring creative people, are joining this campaign because they understand the direct connection between arts integration in the classroom and a thriving creative workforce.”

“John Baldessari and Barbara Kruger’s projects reflect our intention of bringing art to the public with multiple access points for diverse audiences. As the buses move through the landscape of Los Angeles, we are reminded that society’s values are communicated and learned via public space and shared movement,” said ForYourArt founder Bettina Korek.

With English and Spanish combined in the artwork, the two languages intermingle on billboards and outdoor media, reflecting the reality of co-existence and the possibility of collaboration. Baldessari’s buses also trigger reflection on issues of translation, community, and audience that are increasingly prevalent in the administration and presentation of art. The use of dual languages reflects the changing demographics of LAUSD, Los Angeles, the United States, and museum visitors alike. Learn To Dream is a phrase that Baldessari has returned to throughout his career. He created a billboard in New Zealand for ARTSPACE, where

“Learn to Dream” appeared among horizontal bands of yellow, black, cyan, and light blue, and he rendered the phrase in a typeface designed by New Zealand typographer Joseph Churchward. The phrase recently appeared on a screen-print, produced by Gemini G.E.L. and published by Brain Multiples, as well as on T-shirts for the Trespass Parade in downtown Los Angeles, produced by West of Rome Public Art.

About John Baldessari

John Baldessari was born in 1931 in National City, California. He received a BA and MA from San Diego State University and completed postgraduate work at both Otis Art Institute and Chouinard Art Institute.

For more than five decades, Baldessari has created thousands of works that demonstrate—and, in many cases, combine—the narrative potential of images and the associative power of language within the boundaries of the work of art. He has continually explored these themes in painting, photography, film, video, site-specific installations, artist’s books, sculpture, drawings, prints, and multiples.

Since 1957, Baldessari’s work has been featured in more than 950 solo and group exhibitions in the United States and Europe. He has been the subject of numerous retrospective exhibitions, including those organized by the New Museum, New York, in 1981; the Instituto Valenciano de Arte Moderno, Valencia, Spain, in 1989; the Museum of Contemporary Art, Los Angeles, in 1990; Cornerhouse, Manchester, UK, in 1995; the Museum Moderner Kunst Stiftung Ludwig, Vienna, and Kunsthaus Graz, in 2005; and Tate Modern, London, and the Los Angeles County Museum of Art, in 2009.

As a teacher from 1970 to 1988 at the California Institute of the Arts, and from 1996 to 2007 at the University of California, Los Angeles, Baldessari instructed and influenced generations of artists. He lives and works in Southern California.

About Arts Matter

Arts Matter is an unprecedented campaign to revitalize arts education in the nation’s second largest school district. The campaign brings together the world’s leading artists (like Barbara Kruger and John Baldessari) and thought leaders (celebrities, Fortune 500 CEO’s, policy makers, etc.) to drive public awareness for the critical role of arts education in public schools. In addition, Arts Matter raises funds to establish innovative “arts integration” schools in the Los Angeles Unified School District. By integrating social media and outdoor advertising with innovative policy and programming, the Arts Matter campaign will also help rebuild arts education in world’s creative capital.

Twelve city buses and 48 artwork billboards, bus shelters, wallpostings, mall media, and bulletins will provide Arts Matter public art exhibition a highly visible profile. This initiative also marks the widest reaching public art project in Los Angeles’s history.

Please visit http://lafund.org/#arts-matter for information about bus routes, artwork billboard sites, and more information on Arts Matter and how to support arts education in Los Angeles.

About the Los Angeles Fund for Public Education

The Los Angeles Fund for Public Education (LA Fund) is a philanthropic organization dedicated to driving positive change in the Los Angeles Unified School District (LAUSD). The LA Fund was formed by LAUSD Superintendent John Deasy and philanthropist Megan Chernin in 2011 with a simple goal: support ideas that can make a direct impact on the lives of LAUSD public school students. It invests in innovative, results-oriented programs designed to ensure every student in the nation's second largest school system has a chance to succeed. For more information about the LA Fund, please visit: http://www.lafund.org.

About ForYourArt

By engaging artists and different facets of the art world in innovative arts collaborations and public art initiatives, ForYourArt works to realize the potential of the imagination to shape our future. For more information about ForYourArt, please visit: www.foryourart.com.

Image credit: John Baldessari, Learn To Dream, Aprende A Soñar (Bus, billboard, and outdoor media for the LA Fund), 2012. © John Baldessari.

Photo by Victor Treato.

Press Contact Justin Conner FITZ & CO 212-627-1455 x233 [email protected]

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Artists’ Books and Cookies II - Press Release

Image: Trixie Alina, Cuerpo, Espacio, Materia; Elisa Gutiérrez, Libro genealógico intervenido

  ForYourArt Announces Artists’ Books and Cookies

  Location: Ooga Booga #2 356 S. Mission Road Sunday, June 30, 2013 11am to 6pm  

Los Angeles – ForYourArt (FYA) announces the second iteration of Artists’ Books and Cookies, an event series devoted to artists' books and encouraging the collection of and community around the Alumnos47 library in Mexico City, Mexico. This one-day event on Sunday, June 30, 11am to 6pm features an exhibition of artists’ books at Ooga Booga #2 drawn from an open call of artists’ books in the greater Los Angeles area. Artists and publishers were invited to submit books for inclusion with a particular focus on artists working with rare materials or unusual techniques. In addition to the exhibition, participating artists are invited to sign up for meetings with curators from Mexico City and Los Angeles who will review their work. Located at 356 S. Mission Road in Boyle Heights, Ooga Booga is known as an epicenter of the art and independent publishing community. Artist’s Books and Cookies is honored to offer this platform to artists to present their work and invite the inquisitive to share a cookie and explore the practice of artists’ books.  Many of the artists have chosen to donate their books to Alumnos47 library in Mexico City following the exhibition. Alumnos47 seeks to help galvanize the ecosystem around artists’ book and independent publishing around the world and be a hub for locals and visitors in Mexico City. To accompany the exhibition, cookies by Sqirl will be available while supplies last. A special edition cookie will also be available for purchase. The event brings artistic talents and people simply curious about artists’ books together for formal and information exchanges. The first Artists’ Books and Cookies featured presentations by contemporary artists, historians, curators and critics related to the production, history and future of artists’ books. Cookies from across Los Angeles were presented to encourage mingling and dialogue. Through these conversations, Artists’ Books and Cookies series provides a platform to discuss the definition of an artist book and the medium of artists’ books within today's contemporary art landscape. About Biblioteca Alumnos47 Biblioteca Alumnos47 is a library conceived as a dynamic and active entity. It is focused on contemporary art and is devoted to stimulating academic research and creating new audiences for contemporary art. The organization is curating the very first public collection of artists’ books in Mexico, with a special emphasis on handmade books. Biblioteca Alumnos47 will be the centerpiece of a new, multi-functional space designed by Didier Faustino (Fall 2014) that will serve as a meeting point in San Miguel Chapultepec for Mexico City’s contemporary art community. The A47 Mobile Library, designed by Productora, currently operates in different communities in Mexico City: “a truck carrying over 1,200 volumes of visual art and culture... (it) travels the streets of Mexico City, providing the residents of various neighborhoods in the capital with access to its contents” (Domus). The A47 Mobile Library shares the Foundation’s growing book collection with the public and reflects the dynamism and flexibility of each of its projects. Alumnos47 Foundation is a civil association based in Mexico City that encourages dialogue through reflection and debate around contemporary art practices. The Foundation seeks to link diverse people through art and education. For more information, please visit www.alumnos47.org. About Ooga Booga Ooga Booga is an independent retailer specializing in artist books, music, clothing and art-things since 2004, in Chinatown, Los Angeles.  

About ForYourArt ForYourArt is a weekly email, workspace, and platform for information distribution and art activities. ForYourArt seeks to advance a spirit of patronage and a culture of dialogue by perceiving all media, sites, and relationships as potential for artistic transformation. By facilitating projects that engage social, civic, commercial, and non-profit realms, ForYourArt engages partners to translate ideas both on- and off-line. www.foryourart.com Press Contact: Justin Conner FITZ & CO 212-627-1455 x233 [email protected]

Click here to download a PDF of this release.

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Public Art Installations to Celebrate CicLAvia - Press Release

June 23, 2013

Image credit: Ben Jones, Window ForYourArt 1, 2013

ForYourArt Announces Public Art Installations to Celebrate CicLAvia

Temporary public art works by Ben Jones and Ruben Ochoa will be installed as Wilshire Blvd. becomes a pedestrian thoroughfare

Sunday, June 23, 2013

9:00 a.m. – 4:00 p.m.

ForYourArt at 6020 Wilshire Blvd.

Los Angeles – ForYourArt (FYA) is pleased to celebrate CicLAvia and Los Angeles becoming more pedestrian friendly with temporary public art installations by Ben Jones and Ruben Ochoa. The works will be installed both in the storefront window of ForYourArt at 6020 Wilshire Blvd., and in front of the space for walkers to freely enjoy car-free streets.

FYA’s engagement campaign for the event, Stop and Smile #ForYourArt, encourages pedestrians to document and share their experience with the artworks during CicLAvia.  Ben Jones’s piece, commissioned for the ForYourArt window, overtly references Georges-Pierre Seurat’s A Sunday Afternoon on the Island of La Grande Jatte, a scene that represented a new kind of modern leisure in Europe. Jones’s reinterpretation of the iconic painting placed on Wilshire Blvd. revisits this theme as modes of leisure, transportation, and use of public space are evolving in Los Angeles.

Jones manipulates the visual language of Seurat’s pointillist masterpiece with his signature abstracted and surrealistic style. His reexamination of the classic forms retains certain curiosities, like the monkey on the leash, while others, like the little girl, have been shifted onto their own plane. Jones offers new possibilities for how we think about visualizing, experiencing, and energizing public spaces, particularly through the lenses of different eras -- as exemplified by the progression from pointillism to digital painting.

In addition to Jones’s window installation, FYA will also exhibit Ruben’s Ochoa’s Dancing POPOS outside of the space, consisting of eight “air dancers” (like one would find at a car wash) dressed as police officers. Ochoa originally created these blow-up sculptures for SWAP, the inaugural exhibition at Charles White Elementary Gallery for the Los Angeles Museum of Art (LACMA) in 2007 he created in collaboration with Mark Bradford. Ochoa’s Dancing POPOS were inspired by Chris Burden’s L.A.P.D. Uniform, an edition of 30 Los Angeles Police Department uniforms based on an enlarged prototype. In Dancing POPOS, Ochoa extends Burden’s idea of literally engulfing the viewer in the physicality of these symbols of authority. Theinstallationalso referenced the police contention and constant surveillance in the MacArthur Park area.

Much like Los Angeles’s novelty architecture, the “air dancers” are meant to grab attention quickly from the car. As they playfully undulate, the Dancing POPOS also become engaging and fun.

FYA will be publishing a photo gallery of its favorite photos of the artwork by attendees who use the hastags #ForYourArt and #CicLAvia when posting to Twitter and Instagram. FYA encourages all Angelenos to interact with the art works in person and share on social media.

About ForYourArt 

ForYourArt is a weekly email, workspace, and platform for information distribution and art activities. ForYourArt seeks to advance a spirit of patronage and a culture of dialogue by perceiving all media, sites, and relationships as potential for artistic transformation. By facilitating projects that engage social, civic, commercial, and non-profit realms, ForYourArt engages partners to translate ideas both on- and off-line.  www.foryourart.com

About Ben Jones

Ben Jones (Pittsburgh, 1977) lives and works in Los Angeles, California. He holds a BFA from the Massachusetts College of Art. Selected exhibitions and screenings include: MOCA, Los Angeles (solo); The Modern, Fort Worth (solo); Loyal, Malmo (solo); Deitch Projects, New York (solo); Foxy Productions, New York (solo); Andreas Melas Presents, Athens (solo); Peres Projects, Berlin; Pace Wildenstein, New York; CANADA, New York; Green on Red Gallery, Dublin; The Museum of Modern Art, New York; The New Museum of Contemporary Art, New York; Tate Britain, London; Musee d' Art Moderne de la Ville de Paris/ARC, Paris; Yerba Buena Center for the Arts, San Francisco; The Liverpool Biennial, Liverpool.

About Ruben Ochoa

Ruben Ochoa (Oceanside, 1974) lives and works in Los Angeles, California.  He studied at the University of California, Irvine (MFA, 2003), and Otis College of Art and Design, Los Angeles (BFA, 1997).  He has been included in the 2011 Venice Biennale Collateral Event, Palazzo Papadopoli, Venice, Italy, the 2008 Whitney Biennial, and the 2004 California Biennial at the Orange County Museum of Art. He has had solo exhibitions at the Museum of Contemporary Art, San Diego; Charles H. Scott Gallery at Emily Carr University of Art and Design, Vancouver, British Columbia; SITE Santa Fe, New Mexico; Locust Projects, Miami, Florida and Susanne Vielmetter Los Angeles Projects. For his upcoming exhibition, Nasher XChange, he will be creating his largest outdoor installation to date for the Nasher Sculpture Center, Dallas, Texas. The exhibition will run from October 19, 2013 to February 16, 2014 in celebration of Nasher’s 10th anniversary.

About CicLAvia – Wilshire Blvd, Sunday, June 23, 2013 from 9:00 a.m. – 4:00 p.m.

Wilshire Boulevard was first carved out as a long path through a barley field in 1895. While its beginnings were humble, this path has transformed into one of the most notable boulevards in the United States. On June 23, starting at One Wilshire in Downtown Los Angeles and ending at Fairfax Avenue along Museum Row, the CicLAvia – Iconic Wilshire Boulevard route will take participants through a snapshot of the city’s architectural evolution from Victorian vision to modernist experimentation, massive towers of business to intimate houses of worship, world class museums to working class mercados. For more information, go to www.ciclavia.org.

  Press Contact

Justin Conner

FITZ & CO

212-627-1455 x233

[email protected]

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ForYourArt Hosts 

John Baldessari: Crowds

An Exhibition Presented by Mixografia featuring the print company’s latest collaboration with Baldessari,

Crowds with Shape of Reason Missing

Exhibition Dates: May 18–June16

Opening: Saturday, May 18, 4–6pm 

Los Angeles – ForYourArt will host an exhibition presented by Mixografia® entitled John Baldessari: Crowds featuring new work byartist John Baldessari May 18 -- June 16, 2013 in its activity space at 6020 Wilshire Blvd.

Baldessari and ForYourArt have collaborated on projects including the first iPad application artwork by a major contemporary artist, In Still Life 2001–2010 andLearn to Dream/Aprende a Sonar project to buses and billboards across Los Angeles County as part of Arts Matter. 

“ForYourArt is special and unique because it is a neutral space,” says John Baldessari. 

For this exhibition, ForYourArt will host the show, which was organized by Mixografia, exploring Baldessari’s latest collaboration with the print workshop. The featured series, Crowds with Shape of Reason Missing: Examples 1-6, 2012, examines the idea of removing the predominant subject of an image and replacing it with a nondescript white form. Baldessari chose vintage movie stills that seem at once recognizable and yet unfamiliar. The classic cinematographic images that once informed a clear storyline now raise more questions than they answer. The work depicts individuals gathered together in formation or haphazardly while captivated by the unknown. Soldiers, onlookers, harem girls and a wide assortment of people become participants in an event that was undoubtedly defined before the artist altered the image. The lack of closure in these reinvented images creates a tension that entices the viewer to project ideas and possibilities of what the amorphous white shapes may embody.

Over the past 18 years Baldessari has utilized the Mixografia printing technique to play with notions of texture, color and subject. Beginning in early 1993 Baldessari utilized the resources and technologies of the workshop, to re-define the relief print, first by ignoring the notion of volume altogether in his 2-dimentional deployment of a common table lamp rendered with its inherent shadow, and later by the embracing the variation in his picture plain by acknowledging a foreground-middle ground-background through the demarcation of relief with his work on Stonehenge (With Two Persons), 2005. Sailboat completed in 2008 emphasizes volume through paper sculpture. Baldessari’s A B C Art (Low Relief): A/Ant, Etc. (Keyboard),2009 embraced the model of high and low relief generating depictions of food, body-parts, toys and sly popular culture references.

A selection of Baldessari’s 18 years of collaboration with Mixografia will also be on view at ForYourArt at 6020 Wilshire Blvd. The opening reception is scheduled for May 18, 2013 from 4-6PM; the exhibition will be open to the public Monday through Saturday, 11:00 am to 5:00 pm, and by appointment.

About ForYourArt

ForYourArt is a weekly email, workspace and independent platform for information distribution and art activities. ForYourArt seeks to advance a spirit of patronage and a culture of dialogue by perceiving all media, sites, and relationships as potential for artistic transformation. ForYourArt is fluid by design. ForYourArt is produced by Bettina Korek Inc.

Press Contact

Justin Conner

FITZ & CO

212-627-1455 x233

[email protected]

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A Mess and a Pleasure: Practicing in Public - Press Release

A MESS AND A PLEASURE: PRACTICING IN PUBLIC

OTIS COLLEGE OF ART AND DESIGN and FORYOURART GRADUATE PUBLIC PRACTICE DEGREE EXHIBITION 2013

Otis College of Art and Design’s Graduate Public Practice Program is pleased to present an exhibition of work by the graduating class, in partnership with ForYourArt, the Los Angeles-based organization promoting arts and cultural engagement..

The art works in this exhibition represent translations from art projects within varied geographies of Los Angeles, and explore the relationship between spaces of communities and spaces of art. The works cover a wide range of media and topics, but share the common impulse of envisioning an art practice that reaches outside of the gallery to comment upon, or engage with, new public(s) for art. An extensive series of public and private art events are offered in conjunction with this exhibition.

“Creativity is a defining resource of Southern California that cannot be easily outsourced,” says Otis College president Samuel Hoi. Otis College and ForYourArt are coming together to explore the range of impacts from Los Angeles art students and how their work contributes to a vibrant and creative local community. “In a sense this exhibition is a laboratory or incubator,” suggests Otis Public Practice chairperson Suzanne Lacy, “for experiments in community cultural development and creative entrepreneurship.” Otis visiting faculty Bettina Korek, founder of ForYourArt……..(you might want a sentence from Bettina, who is one of our visiting artists this semester…. I have put in a call to her. In this case you probably should edit her FYA founder title out of the next graph)

The exhibition runs from April 27 to May 11, 2013 with an opening reception on Saturday, April 27th from 5 p.m. to 8 p.m. and a closing reception Saturday, May 11th, from 4 p.m. to 6 p.m. with a panel on the intersection between social practice art and the creative economy, featuring President Hoi and ForYourArts founder Bettina Korek.  ForYourArt is located at 6020 Wilshire Blvd, Los Angeles, 90036

“Public Practice is a relatively new term used to describe a variety of art practices with differing histories and aesthetic sources,” Lacy said. “The center of gravity of Public Practice work is in community or public space but its artistic endeavors go beyond the local to address global issues. Students in the program, launched in 2007 in the historic 18th Street Art Center studios in Santa Monica, come from a wide variety of backgrounds and training, including international activism, social services, environmental design, and visual arts. The featured artists are Raul Paulino Baltazar, Alexandra Cantle, Teresa Flores, Silvia Juliana Mantilla Ortiz, Tamarind Rossetti, Susan Slade, Rory Sloan and Xiaotong Zhuang.

Free public events planned during the duration of the exhibition include a myth-making workshop, a dream group, a workshop on envisioning new uses for alleys, a conversation and art critique by and with Chinese international students, and a Highway 99 pit stop video screening.

For more information, consult the Otis Graduate Public Practice website at http://www.otis.edu/gpp.

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The Adventures of Mao on the Long March

The New Inquiry, BOMB Magazine and ForYourArt Present Marathon Reading of The Adventures of Mao on the Long March by Frederic Tuten

The grand finale event celebrating the 75th Anniversary of New Directions

Sponsored by Google Places

When: December 4, 2011, 2:30–8 PM Where: The Jane Hotel, 13 Jane Street, New York, NY 10014 RSVP (required): [email protected] www.MaoMarathon.com for more information

On December 4, 2011, The New Inquiry, BOMB Magazine, and ForYourArt will host a marathon reading of Frederic Tuten’s visionary first novel, The Adventures of Mao on the Long March, published in 1971. This five‐hour festival, free and open to the public, will bring together hundreds of participants, including some of America’s most notable artists, novelists, poets, musicians, and filmmakers, to read the full text of Tuten’s avant‐garde masterwork. The Marathon Reading marks the finale of New Directions Publishing’s year‐long celebration of their 75th Anniversary.

The Adventures of Mao on the Long March presents the most heroic episode of the Chinese Revolution as mythopoeic odyssey in a radically experimental narrative style that freely mixes fiction, fact, citation, and parody to create a literary collage that is part fable, part newsreel, part pamphlet, part Emerson, part Lichtenstein, and part Godard. Mao has been a touchstone not only for the American literary avant‐garde, but also for the visual arts, referencing and adapting to literature the techniques of Pop, Minimalism, Conceptualism, and Process Art. Groundbreaking in its time, the book’s experimentalism continues to resonate with new readers raised on the mash‐up aesthetics of the Internet age.

Featured readers will include Walter Mosley, Amy Hempel, Lydia Davis, Jon Robin Baitz, Kurt Andersen, Ross Bleckner, Deborah Eisenberg, Francine du Plessix Gray, John Guare, A.M. Homes, Edmund White, Oscar Hijuelos, Patricia Marx, Vito Acconci, Hans Ulrich Obrist, David Salle, and Cecily Brown. More readers will be announced in the coming weeks. Please check for updates at www.MaoMarathon.com.

The Adventures of Mao on the Long March Reading Marathon is sponsored by Google Places, a personalized local recommendation engine powered by the reviews of users and their friends. As part of their sponsorship, Google Places will be offering attendees the opportunity to win a package of prizes, including subscriptions, books, artwork, and technological gadgets. Contest entries close at midnight on December 2, 2011. Full details can be found on the MaoMarathon.com website.

Media Sponsor: The Center for Fiction

Image of Mao used courtesy of The Roy Lichtenstein Foundation

If you are interested in attending this event as press or covering it in any way, contact Paul W. Morris at 718.636.9100 x104 or [email protected] for any and all media inquiries

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ForYourArt announces NEW. ARTISANAL. NOW.

July 28, 2012

FOR IMMEDIATE RELEASE

ForYourArt announces

NEW. ARTISANAL. NOW.

A One-day Food Biennial at its 6020 Wilshire Blvd. Activity Space

July 28, 2012, 12-6 p.m.

Los Angeles (July 11, 2012)—Timed to coincide with Made in L.A. 2012– the

Hammer Museum’s first large-scale biennial survey of Los Angeles-based artists –

ForYourArt will present New. Artisanal. Now., a one-day food biennial, on July 28,

2012. The pop-up shop at 6020 Wilshire Blvd. will showcase some of the city's

finest food crafters selected by culinary insiders Krista Simmons (Top Chef

Masters/LAist) along with Shawna Dawson (Artisanal LA) and Michaele Musel

(The Secret Fork). The event will feature 12 local producers, listed below, who will

be selling and sampling their wares, libations presented by GreenBar Collective,

special edition tote bags to benefit local food charity Food Forward, a reading table

filled with artisanal food publications, and a DJ. Information about Made in

L.A 2012 and voting on the Mohn Award will also be available throughout the day.

From caramels and olives to drinking vinegars and ice cream, the curators made

their selections from hundreds of local purveyors throughout the city. Simmons

said of her selections:

"I wanted to select producers who embody what it means to be an

independent, entrepreneurial, creative spirit. Food crafters like

Edward Belden of Peddler's Creamery, whose ice creams are

churned on the back of his beach cruiser, and boutique shrub-maker

Susan Finesman, who applies age-old, colonial preservation

techniques to farm-fresh produce, really showcase that. Aside from

the deliciousness of it all, these products are incredibly beautiful

from an aesthetic standpoint. This will be a real showcase of food

porn, that's for sure."

See below for a full list of product selections:

Krista Simmons (Top Chef Masters/LAist)

• Susan Finesman @ S.H.R.U.B. Drinking Vinegars

• Crème Caramel LA

• De Vamore, bacon and date spread

• Peddler's Creamery, ice cream

Shawna Dawson (Artisanal LA)

• Le Bon Garçon Caramels

• Morning Glory Confections, brittles

• Z Confections, salted caramel and chocolate sauce

• Laura Ann's Jams

Michaele Musel (The Secret Fork)

• choc., gluten free, eco-friendly brownies

• Orgasmo de la Boca, smoked olives

• Grace & I, fruit presses and preserves

• Roma Chocolates

Krista Simmons is the Food Editor at LAist, and a judge on the upcoming season

of Top Chef Masters, which premieres on July 25.

Shawna Dawson heads up Sauce|LA and spearheads events like the LA Street

Food Fest and Artisanal LA.

  Michaele Musel, co-founder of The Secret Fork, has spent 16 years as a recipe

developer and tester as well as the food Coordinator for Eat Real LA,

the Patchwork Festival and as a Food Artisan herself.

***

About ForYourArt | ForYourArt.com | @ForYourArt

  ForYourArt is provides a guide to engaging with art in Los Angeles and beyond.

ForYourArt produces PLAN ForYourArt, a weekly email newsletter, with curated

itineraries for Los Angeles and New York, and content focused on arts

engagement and patronage of exceptional arts organizations.

ForYourArt at 6020 Wilshire Blvd. is an open platform for short-term and

spontaneous activities in a storefront space across from LACMA. With the goal of

celebrating creativity and deepening understanding through engagement with art,

the space can function as a conference room, program venue, and is a

collaborative effort among ForYourArt, artists, writers, and curators.

ForYourArt is produced by Bettina Korek, Inc.

Founder Bettina Korek is a member of the Los Angeles County Arts Commission

and served on the Board of Governors of the Natural History Museum of Los

Angeles County from 2005 to 2009.

Press Contact:

Justin Conner

FITZ & CO

212-627-1455 x233

[email protected]

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Win Pacific Standard Time in Print: The Catalogue Show

ForYourArt Continues its Activities at 6020 Wilshire Blvd. with

Win Pacific Standard Time in Print:

The Catalogue Show

Saturday, March 31, 2012, 11am-8pm

  Coinciding with Free Museum Admission Day in Relation to

Pacific Standard Time: Art in L.A. 1945-1980

Los Angeles (March 28, 2012) —This past weekend, art producer and information resource ForYourArt welcomed over 2,000 people to its new activity space, ForYourArt at 6020 Wilshire Blvd. It hosted an event called Around the Clock: 24 Hour Donut City, during which 2,700 donuts from shops around L.A. were served to visitors throughout the 24-hour screening of Christian Marclay’s The Clock, held at LACMA across the street. Kenny Scharf’s Carzy Roy-Al donut truck greeted visitors outside ForYourArt, and 1,000 special edition Scharf donut pins were distributed. The event also resulted in over 500 donut drawings by guests, which are being scanned and compiled into a video.

Win Pacific Standard Time in Print: The Catalogue Show

Continuing its activation of the Los Angeles art community through original content and events, ForYourArt will mark the closing of Pacific Standard Time: Art in L.A. 1945-1980 with a one-day exhibition on Saturday, March 31, 11am-8pm, entitled Win Pacific Standard Time in Print: The Catalogue Show.

Highlighting the Getty Museum’s invaluable commitment to research and scholarship, ForYourArtwill display the over 40 catalogues that came out of this initiative, collected together for the first time. Surrounded by a map depicting the span of exhibitions across Southern California, ForYourArt’s new space will offer its visitors the opportunity to engage with the many ideas that emerged from this project.

The seminal collection of catalogues will be awarded to one attendee after the event.  Visitors can enter the raffle throughout the day at ForYourArt at 6020 Wilshire Blvd. Raffle entry closes at 7:30pm, and the winner will be announced on ForYourArt.com, Facebook, and Twitter later that evening.

The Catalogue Show will coincide with the admission-free day to Pacific Standard Time exhibitions at LACMA and at 18 other participating institutions to mark its close: http://www.pacificstandardtime.org. ForYourArt specially thanks all the arts organizations involved that graciously provided catalogues for this exhibition.

About ForYourArt

ForYourArt produces activities at 6020 Wilshire Blvd. to promote engagement with art, Los Angeles, and the Miracle Mile as part of its broad mission to create content to frame and support the activities of artists, curators, and institutions. Bettina Korek is the Founder and Creative Director of ForYourArt, which is produced by Bettina Korek, Inc. ForYourArt at 6020 Wilshire Blvd. was designed by Tim Durfee and Brian Roettinger.

Press Contact:

Justin Conner, FITZ & CO, 212-627-1455 x233 [email protected]