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How to Make Your Website Profitable by Incorporating Live Chat?

Your web visitors often face the need for someone who can answer their queries in real time with precision. Web development specialists suggest that instead of watching potential customers bounce away from your website, you can incorporate live chat in your website. Live chat not only has the ability to provide your customers with convenient answers but also add significant benefits to the bottom line of your business.

What is live chat?

A web service that enables customers to communicate or “chat” in real time at a company’s site with a person from that particular company. It provides customers immediate access to help and the wait times are often much lesser than a call centre.

Benefits of using live chat on your website

You can derive many benefits by incorporating live chat in your website including the following:

Provides immediate support

It is very convenient for customers as they can sort out their problems in real time and with answers that they want. According to research conducted by Forrester Research, 44 percent of online consumers affirmed that live chat is one of the most important features that a website can offer.

Increases sales

Customers often have questions while making a purchase decision and by clearing that confusion with live chat you can eliminate bounce rate and boost sales. The representative can even recommend additional purchase thus increase opportunity for upselling products.

Read More: Why Mobile Friendly Website Brings More Conversion?

Reduces expenses

Live chat can handle multiple chats simultaneously, thus the need for hiring more representatives is reduced. Moreover, it also minimizes overall contact centre costs.

Provides access to customer pain points

Customer need or frustration that has yet to be addressed is called a pain point. Live chat taps customer pain points immediately. Moreover, live chat representatives can collect insights from customers and find out ways to improve your product or services.

Gives you an edge over your competition

As many businesses are not offering live chat, you can get an edge over competition by having a live chat feature on your website. If your business thrives on providing excellent customer service then live chat is an essential tool.

Now it’s your turn

Does your website have live chat feature? What was your experience? We would love to know, please leave your comments below.

View more information on Web Entwicklung Unternehmen Deutschland and Web Entwicklung Spezialist. This expertise of the author has really been appreciated by viewers.

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Why Mobile Friendly Website Brings More Conversion?

If a business with an online presence is not optimized for mobile devices, it might end up losing a lot of sales. Since, the evolution of smartphones and tablets has drastically changed the approach towards design and user experience.

With the number of people gaining access to mobile phones, the mobile web seems to be expanding at a great speed, and this has made it necessary for the website owners to get their mobile optimized sites for increased user experience and better conversion. 

Here are a few important reasons for getting the site mobile optimized: 

Mobile gets traffic: 

It is reported that mobile gets more traffic compared to the desktop, as users are given the freedom to browse the web from anywhere anytime while on the go. As their needs are simply to get quick information about a product or a service. Everyone carries a smartphone nowadays, with an access to the internet, which makes it easier for them to surf through the net and satisfy their needs. 

Brand engagement: 

User’s tend to like the brand more when it offers a satisfying mobile experience. A mobile optimized website with great functionality and consistency fosters trust among the users. However, if the website is difficult to navigate on a mobile, the users are more likely to visit the competitor’s mobile optimized website. 

Reduces bounce rate: 

A desktop website on a mobile device is often unreadable and the users might have to pinch to zoom in, to read the contents of the web page. This can create a lot of frustration among the users and make them leave, in return increasing the bounce rate from mobile devices. Providing these mobile users an intuitive and appropriate user experience will engage visitors longer and encourage them to buy products. 

It is easier to manage: 

A responsive design that has both desktop and mobile version of the same website is easier to manage as it does not need a separate source code and caters to all the platforms. A desktop version will look automatically transform it to fit the small screen of the mobile devices, which means there is no need to zoom in to read the contents. This provides an excellent user experience and generates more traffic. 

It has become mandatory for all the website owners to optimize their site for mobile. Even Google favors mobile-friendly sites according to its new algorithm. Hence, to get more traffic and keep up with the trend it is suggested to get the website mobile-optimized as soon as possible. 

View more information on WordPress Spezialist, Outsource Web Entwicklung and Responsive Design Experte. This expertise of author has really been appreciated by viewers.

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Points To Be Considered During Redeveloping Webpages

Web pages are not eternal, they don’t live forever. The old and outdated information on the web pages can be removed to replace something new and updated, that’s the strong benefit of these pages. 

However, it is a taboo for most of the companies to remove these web pages.  Even if the web page is removed it has to be redirected to some other location to help customers find what they want and aren’t lost.  And if they won’t find the information they want they will get upset and go elsewhere. 

Are redirects the answer? 

Many companies put a redirect whenever a web page is taken down or moved. This way the users get the information they want and the 404 “page not found” error page will only be displayed when the URL is mistyped. The redirect helps the customer by taking them to a similar page or even the homepage to begin their search again. 

The link rot will still exist, unless the redirect set up for another page having virtually same information. Although, the problem is even worse, when a link goes to a 404 pages, it is easier to set up scripts that say the links are broken, but if the page still shows up correctly, the developers will have to click on every link manually. 

Getting rid of old content: 

If the content on the site becomes old or outdated, then it becomes important to remove it. Leaving it up will only confuse the users, the old content on the site also portrays a bad reputation about the site. If the page is older, it will have more links attached to it and probably is also better ranked in Google. And if it is redirected, the google-bots will recognize the change and probably take the page out of the directory. 

Things that should be redirected: 

Accuracy of the information: 

If the information given is not accurate, it should be definitely be taken down, however, if it isn’t taken down, it should be redirected to the correct information and not just a generic page (homepage) 

Page views an old page gets in a day or week: 

Pages with very less pageviews should not be redirected 

Considering redirecting all old pages to the homepage?: 

This is not any different form displaying a 404 error page, except that the search engine bots don’t always recognize the redirect. Hence, rather than redirecting, it would be a great idea to simply re-write the 404 pages to get more helpful. 

View more information on WordPress Spezialist, Freelance Web Entwicklung and Web Entwicklung Spezialist. This expertise of author has really been appreciated by viewers.

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Design A Website Which Increase Conversion

Conversion-centered design is basically designed that is specifically targeted to achieve a single business goal. It seeks to guide the visitor towards completing that one specific action using persuasive design to increase conversions.

Principles of customer centered design:

Encapsulation:

This is one of the best techniques to catch the visitor’s eye and create a tunnel vision effect. Give the visitors a clear picture of what they should do when they land on the page. Give them choices but not too many to confuse them in deciding which one to pick. Let the provided choices be different enough so that the user can quickly decide which one to pick. And last but not the least; the choices should be relevant to the website.

Contrast:

Using contrast is a fairly simple concept which can be applied across the color spectrum, but is easily viewed in monochrome. The call to action should be made to stand out from its background to be easily visible. Make sure that the color of the button is always in contrast to its background, this would help visitors to see it and take a particular action.

Directional cues:

These are visual indicators that direct the visitors to take a certain action. These cues guide the visitors towards what the site desires them to do, helping to make the purpose of the page as soon as they arrive. Directional cues could be arrows and triangulation that can create focal points. Use photography for line of sight to direct attention to the Call to Action.

White space:

White space is basically an empty space that lets the visitor’s eyes breathe. This one’s simple. It’s important not to cram too many things together. Lack of white space is considered as offensive design, doing so, will give a few extra seconds to communicate the website’s campaign message. The purpose is to use simple spatial placing for the call to action to make it stand out from its surroundings.

Balancing logic and emotions:

Our judgments are mostly based on two elements, i.e. logic and emotions. Even the web design is based on these two elements. In order to convince the lead to become a customer, the web design needs to be logical as well as appealing to the customers emotions. The designing elements should be balanced properly on the web page logically and also the designing language should evoke an emotional association with the brand and guide the customers through the process.

Follow the above mentioned principles in order increase the conversion.

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