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2025 on Tumblr: Trends That Defined the Year
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@futureofnews
How publishers and broadcasters can make their apps more successful
After months of pouring over data and great interviews with newspaper and magazine publishers, Pugpig has published its annual flagship report that looks at the state of media apps. It was my final big project there before I joined WAN-IFRA. As I worked on these reports for Pugpig over the last three years, we noticed a few things: Performance by various measures varied widely across the…
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Journalism needs to communicate its value (and values) beyond being defenders of democracy
Journalism has been under economic pressure for most of my career, and it is under increasing pressure now both in terms of relevance in a broken Attention Economy and in terms of legitimacy from anti-democratic, authoritarian leaders. The economic pressure has been almost constant through most of my career. In the mid-90s, I was looking for my first full-time journalism job, only to find hiring…
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The Creator-Influencer Economy pt 2: A massive algorithmic-driven attention market
Much has been written about the rise of Creators and Influencers, about the new stars and formats and how it is remaking journalism. I’m more interested in the economics and eco-systems. My assumptions: The Creator-Influencer Economy represents a shift in the primary networks in content distribution. Young people dream of riches, but most will be disappointed. Once a new network is established…
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Journalism needs to come to grips with the fact the era of free traffic is over
Whether you call it as I do – the Platform Era – or what Brian Morrissey calls it the Traffic Era, the era of building a media business on a high volume of referrals from search and social is over. The sooner we come to grips with it and adjust our priorities and business models, the sooner we return to growth and stability – as many publishers already have. If we need more proof of the precarity…
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The murder of a health insurance gave journalists an opportunity to listen. Most failed.
The commentary and coverage of the murder of United Healthcare CEO Brian Thompson troubled me. This newsletter isn’t about generic news stories or media commentary, but I decided to take some time to mull over why it had irked me. Ultimately, I realised that it was because it felt like journalists weren’t listening. Most of the coverage felt like journalists were circling the establishment…
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How journalism can help rebuild civic society in the US
In the lead-up to the US election, I have been reading Robert Putnam’s The Upswing. He charts major social and political trends from the Gilded Age, a period of inequality and extreme partisanship in the US. People have drawn a lot of parallels between the current period in the US and the years leading up to the Civil War. Putnam draws another parallel, the last years of the 19th Century and 20th…
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Finding out the needs (and wants) of local news audiences
Earlier this year, I wrote about the demand problem for local news. This is especially true for young audiences, which as the Pew Research Center reported in May 2024 only 9% of Americans 18 to 29 follow local news very closely. People with higher levels of education are less likely to follow local news. It doesn’t matter whether the Americans are Democrats or Republicans, neither groups follow…
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America is tense and divided: Here is how media and innovators are addressing the problem
I have just returned from three weeks in the US. It is tense there, and people discussed the election's outcome in very dark terms across the political spectrum. Talking to friends, they expect violence if Trump is elected with one saying, without drama, that she expects civil war. Political scientists from John Hopkins University and the University of Wisconsin Madison found in 2021 that “20…
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Why news organisations need to understand the difference between product and project management
Recently, I was asked by a friend who works in a senior editorial position whether product managers should also be project managers. it’s not a simple question, but it’s an important one. In reality, it is a fuzzy boundary that varies from news organisation to news organisation. In my master’s research, one product manager at a large digital news organisation said: “(I) had to learn quite quickly…
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Is journalism experiencing a market failure? If so, what do we do about it
We are starting to see some green shoots of growth in the local news eco-system around the world, but in many places, local journalism is in crisis. At the News in the Digital Age conference by FT Strategies and the Google News Initiative, Styli Charalambous, Co-founder & CEO of South Africa’s Daily Maverick, asked whether the ongoing crisis is a “Kodak moment” or a market failure. Is the failure…
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The steps senior leadership must take to support collaborative, transformative, product-led cultures
Porto’s Dom Luís Bridge from the Bishop’s Palace. I am back after a week’s break and an incredible trip to Porto. I promised my wife I would take her there and originally had hinted that I would take her there to propose. We celebrated our 16th wedding anniversary in February so it took me a while. However, this is the quintessential case of better late than never. I first went to Porto almost…
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Why news organisations need to embrace the cross-functional superpower of product managers
After I finished my master’s now more than two years ago, I had the honour to present my research to journalism leaders a couple of times. Some of them were doing research of their own. One critique that I have faced is that I had highlighted problems facing product managers at news organisations but that I hadn’t provided solutions. Academic research is a different beast than industry research,…
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How emotional labour is driving women from news product management in news
Last week, I wrote about how lack of alignment and priorities was causing frustration amongst product managers in news organisations. Without alignment from C-level stakeholders, my research found that pressures built up on the product managers, causing some to burn out, leave jobs or, in extreme cases, leave the industry. My research found something else that product team managers and other…
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Lack of priorities and alignment is driving product managers out of journalism
Product managers at publishers see a lot of room for improvement. Only 18% of 52 product managers surveyed by Brian Morrissey’s Rebooting thought their product implementation was excellent or good. A majority – 38% each – found it fine or needed improvement. Regarding funding, 51% thought they had too little funding, and 9% rated their funding as abysmal. The biggest challenge that product…
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Onboarding: The science of building audience habits that create loyal subscribers
My last role was as the director of digital products and platforms at a public service broadcasting group in the US. For anyone familiar with public broadcasting in the US, most of any station’s revenue comes from members – viewers and listeners who pay whatever they want. When I was asked about our digital strategy, I said it was to build habit and loyalty that led to membership. The BBC has…
Publishers should be more open with audiences about the financial crisis in journalism
The Reuters Institute's latest Digital News Report found that across 20 countries subscription growth has been stalled for the last three years at 17%, and they also found that 57% of people would never consider paying anything for news. Worse yet, in the UK, where I’m sitting right now, 69% would not pay anything for news, which is why the UK (8%) is dead last in terms out of the 20 countries…
Publishers should be more open with audiences about the financial crisis in journalism
How user needs ensure newsrooms are delivering the most value to overwhelmed audiences
The demand for news or the lack thereof has been the theme of the last few newsletters, and the Reuters Institute for the Study of Journalism 2024 Digital News Report chronicles how a lack of trust (although it stabilised this year) and news avoidance are challenging news organisations in a business environment that has led to layoffs and closures. “Selective news avoidance” – where audiences…
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