In the solo exhibition I see a black background, text that reads “Solo Exhibition, Jayson Musson 2020”, a white squiggly line, and a sketched image of a hat using various colors. In the group exhibition I see bright pink drips and a yellow background, white text that reads “Vibrance MoMA 2020 Artists featured: Daniel Gordon, Ryan McGinness, Mary Weatherford, Dustin Yellin, and a sketch of a person’s forehead towards the bottom of the page. In both of these advertisements, the elements and principles are functioning very well together.
This work is constructed completely digitally, I am assuming using Adobe illustrator. The solo exhibition is organized by a more clean, simple approach. It looks very visually pleasing and concise. The composition is set up by having the text on the top and bottom, and the hat in the center. This makes it seem like an advertisement because that is usually how advertisements are set up. The elements of design I see in this piece are text, color, line, and shape. I see text through the writing she has on there, color in the strokes in the hat, line in the squiggly line and strokes in the hat, and shape in the hat. The element that dominates this work is scale because of the black background, you can not tell how small or large the hat is.
For the group exhibition, the text is all up top where the pink drips are. The sketch of the person is at the bottom of the page. The pink drips are overlapping the figure, which therefore makes it seem like they are dripping on top of the figure. The elements of design I see in this piece are text, color, perspective, and value. I see text through the words she used, color in the background, perspective with the above shot of the figure, and value in the drips and figure. The element that dominates this piece is proportion because the drips in proportion to the head are really large.
The solo exhibition is trying to convey the exhibition of Jayson Musson at the MoMA. It gives me glow in the dark vibes because of the black background and white and colorful strokes in the hat. The white with the colorful strokes make it seem like its glowing, similar to a glowstick. This is a very unique approach and I find it to be very pleasing and successful. The artist is trying to convey that Jayson Mussons exhibition has something to do with a hat.
The group exhibition is trying to convey the exhibition that the group of artists are going to be a part of at the MoMA. It has to do with vibrant colors and possibly the figure on the bottom of the page. The meaning of this work is to get an audience to come to the exhibition. I think Zoe was successful in doing so because both of these advertisements are very bright and interesting, and I believe they are successful.
I think both of these pieces are very interesting and constructed very well. I enjoy all the colors she used and the methods she used to create them. I am personally not very good at using Illustrator so I can appreciate how well she drew those images and constructed both of the pieces. I believe she followed all of the guidelines of the assignment and both of the advertisements are very successful and look very professional.
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