Scale/Proportion Project
Emma’s group exhibition advertisement has the text “Blazing Summer” on the top of the composition. Below that states the date of the exhibition, which is “July 2020”. Additionally, the museum that is exhibiting these artists, MoMA, is listed on the very top of the composition in smaller sized font. The font of the text is very readable and is in black, which stands out against the light colors on the background. The background has various geometric shapes in blues and purples as well as oranges and browns. The cool colors of blue and purple remain at the top of the composition, while the warmer and brown colors are at the bottom. There also is some line used in the background of the composition, with the shapes having a striped pattern. The shapes use optical mixing, which creates depth and the illusion that the shapes are transparent and overlapping. The middle of the composition has two mouths, which look to be painted in watercolor paint. There is a connection with light from the sun highlighting the lips which connects to the blazing summer title. The bottom of the composition states the artists which are Emma Friedlander, Daniel Gordon, Lucas Blalock, and Ryan McGinness. There is no information about what the show is about, however it can be assumed that it has to do with the season of summer. It is interesting that the advertisement uses dark warm colors and cool colors like blue and purples to the composition, despite the title. It could possibly relate more to the context of the show.
Both advertisements have similar themes being the sun and summer. This second advertisement seems much more warmer and creates feelings of joy. The solo exhibition is called “Brighter Days”, which is written at the top of the composition in a yellow font. The background has a lot of texture with the watercolor paint in yellow shades. Darker layers of the watercolor paint on the outside frame the text in the middle of the composition, which is successful and draws the eye in. There are two suns depicted on the advertisement, which relates back to the title of the show. The suns are illustrated in watercolor paint as well, with visual brushstrokes that bleed and create a warm fuzzy appearance. The watercolor paint also relates to the other advertisements with the lips, which I think is interesting since both shows have similar themes as well. “MoMa” is written on the side of the composition in a bold black font that captures the eye against the warm background. The one critique I have about this advertisement is I think since the black font is so eye-catching, maybe the artist's name or the title of the show would be better in this font. I feel these texts would be more important than the museum name, or possibly “Brighter Days” could be in black which would connect all the text. Both advertisements are balanced well with the proportion and scale of the compositions. Both are very eye-catching posters that have elements that relate to the show’s titles. I think Emma did a great job with both advertisements!


















