Carly McKenzie @mckenzc4 - Tumblr Blog

Scale/Proportion Project

Emma’s group exhibition advertisement has the text “Blazing Summer” on the top of the composition. Below that states the date of the exhibition, which is “July 2020”. Additionally, the museum that is exhibiting these artists, MoMA, is listed on the very top of the composition in smaller sized font. The font of the text is very readable and is in black, which stands out against the light colors on the background. The background has various geometric shapes in blues and purples as well as oranges and browns. The cool colors of blue and purple remain at the top of the composition, while the warmer and brown colors are at the bottom. There also is some line used in the background of the composition, with the shapes having a striped pattern. The shapes use optical mixing, which creates depth and the illusion that the shapes are transparent and overlapping. The middle of the composition has two mouths, which look to be painted in watercolor paint. There is a connection with light from the sun highlighting the lips which connects to the blazing summer title. The bottom of the composition states the artists which are Emma Friedlander, Daniel Gordon, Lucas Blalock, and Ryan McGinness. There is no information about what the show is about, however it can be assumed that it has to do with the season of summer. It is interesting that the advertisement uses dark warm colors and cool colors like blue and purples to the composition, despite the title. It could possibly relate more to the context of the show.

Both advertisements have similar themes being the sun and summer. This second advertisement seems much more warmer and creates feelings of joy. The solo exhibition is called “Brighter Days”, which is written at the top of the composition in a yellow font. The background has a lot of texture with the watercolor paint in yellow shades. Darker layers of the watercolor paint on the outside frame the text in the middle of the composition, which is successful and draws the eye in. There are two suns depicted on the advertisement, which relates back to the title of the show. The suns are illustrated in watercolor paint as well, with visual brushstrokes that bleed and create a warm fuzzy appearance. The watercolor paint also relates to the other advertisements with the lips, which I think is interesting since both shows have similar themes as well. “MoMa” is written on the side of the composition in a bold black font that captures the eye against the warm background. The one critique I have about this advertisement is I think since the black font is so eye-catching, maybe the artist's name or the title of the show would be better in this font. I feel these texts would be more important than the museum name, or possibly “Brighter Days” could be in black which would connect all the text. Both advertisements are balanced well with the proportion and scale of the compositions. Both are very eye-catching posters that have elements that relate to the show’s titles. I think Emma did a great job with both advertisements!

Accordion Book Project: Alice in Wonderland Recreation

My project attempts to show a more modern story of Alice in Wonderland. The first page uses line to show Alice falling down the rabbit hole, with the spiral line continuing to the second page’s black floor. The second page is about the liquid that Alice drinks to shrink and fit through the door. Text is used on the bottle, which relates to the note Alice received in the book telling her to drink it. The bottle carries over into the next page, which is about Alice swimming in her tears and meeting other characters in the story, like the mouse. Optical mixing is used to show Alice and the mouse submerged in the water. The forth page uses space and overlapping to depict the tea party scene, where she drinks tea with the mouse, the mad-hatter (which is depicted by a baseball cap in this modern recreation), and the mouse. I connected the previous page and this page with the water and steam of the tea. The fifth page depicts the modern Queen of Hearts and uses focal point with the red heart pinned on her jacket. Her arm carries into the next page, which depicts Alice at the trial, where playing cards are the same size as her. This page uses shape, which is shown in the paneling of the wall, the tiles of the floor, and the shapes used to create the witness stand. One card carries over into page seven, where Alice has grown in scale and the playing cards attack her. The last scene, which is connected by hair from the previous scene, depicts Alice waking up from her dream in bed. Implied texture was digitally added on the blanket, the pillow, and Alice’s hair.

Page 1: Line

Page 2: Text

Page 3: Optical Mixing

Page 4: Space

Page 5: Focal Point

Page 6: Shape

Page 7: Scale

Page 8; Texture

Scale and Proportion Advertisements

Zoom Meeting: 5/4/2020

I couldn’t figure out how to do a screenshot so I just took a photo on my phone.

Zoe is going to use the story Red Riding Hood and is not completely sure how she’ll change it yet. She said she’ll mostly do hands on and might change the character into a boy. To connect the pages, she will use the foliage of the woods, such as trees and bushes. She also said she may change the wolf to a bear, which I think will work well.

I am using the children’s book The Storm Whale by Benji Davies, which is about a lonely boy who finds a beached whale on the beach, takes it home in his wagon, and keeps it in his bathtub until his parent makes him take it back. I was thinking about changing this story to a girl who finds some type of animal in the woods: either a bear, fox, or raccoon maybe. I also might do an ocean animal such as a fish or seal. I think I am going to do mostly hands on since my printer is not great, but may do completely digital if it doesn't work out. I will be connecting the pages with the background elements, such as trees, birds, clouds, etc.

Text in Daily Life

Text is shown in different ways in a cooking magazine. One is bold to capture attention to a specific word and the other text is used to provide information.

Myth

A common myth, that was actually made into a movie called Lucy, is that we only use 10% of our brains. This myth has been proved wrong and in fact we use every part of the brain and most of the brain is active all the time.

Specimen Series: Refrigerator, Unit 2, 348 West 22nd Street, New York, NY 10011, USA, 2015

Do Ho Suh

Polyester fabric, stainless steel wire, and display case with LED lighting

Watery Ecstatic, 2005

Ellen Gallagher

Watercolor, ink, oil, pencil, and cut paper

Bananas, 2013

Daniel Gordon

Chromogenic Print

Color found in Daily Life

Value in Daily Life

Various values that appear when light hits grass and leaves

Texture in Daily Life

Focal Point/Emphasis in Daily Life

Scale/Proportion

When placed next to something or when captured close up, scale of objects can be interpreted as different than in reality.

Line in Daily Life

gabbylatargia

Emphasis and Focal Point project

mckenzc4

Gabby created a handmade collage that uses a focal point technique to draw attention to the Tiffany & Co bag. The composition is mainly in white, specifically the background and the roses. However, she also splashed black paint on the background which not only adds an interesting quality to the composition, but also balances out the black outlines of the roses. The brush strokes of the light grey paint that she did on the background adds texture and a sense of movement, while also activating the white background of the paper. Additionally, the black paint splashes seem to have a downward direction and movement, which leads the eye to the bag. Gabby collaged two different styles of roses. One looks more illustrated with black lines creating an outlined rose, while the other one is a photograph. This choice to add two different types of roses is interesting since it blends both illustrative and realistic styles, however I wonder if there is a significance to this choice. The roses are stacked on top of and behind each other which adds a sense of space and dimension due to the overlap.

The blue Tiffany & Co bag demands attention due to the contrast of color on top of a composition that is almost all white. The bag looks like it was collaged with magazine cut outs in various blue shades. The bag has a lot of dimension and texture due to the choices of the colors and the placement of collaged paper. The front of the bag is made up of the lighter iconic Tiffany blue color, which also relates to the text written on the bag. The side of the bag uses darker shades of blue to add the dimension of the bag. Additionally, the way the paper stacks up on top of each other creates this illusion of wrinkles in the bag. The varying gradients of the darker blues creates the illusion of light hitting the folds and wrinkles. The text on the front of the bag looks like it was done with micron pens or a marker and has the style of font that Tiffany & Co uses. This addition of text also adds a balance of black and relates back to the ink spilled on the background of the page.

Gabby did a really great job creating an interesting composition that demands attention to a focal point. The emphasis of the bag is successfully done with the bright blue color in contrast to the white of the rest of the composition. I wonder if additional black might make the composition more successful since some of the roses blend into the background. Although the bag is the focal point, I think if some of the ink was layered behind the roses or even dripping from some of the roses, they would stand out more against the background. Even with the addition of more black, the bag would remain the focal point due to the bright color and the black might even work in favor by creating more contrast against the blue. Overall, this composition is really successful at emphasizing the iconic color of a company.

Focal Point and Emphasis Project

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Carly McKenzie