Georgina Tidman Design

Visual Communication ~ Graphic Design ~ Typography

[georginatidman]

Major Study Projects

Large Project: 

365 Days of Type (A Letter A Day) - Instagram: @gltdesign - Experimentation/ Social Media/ Self Promotion/ Lettering Design/ Editorial

Medium Projects:

B-Hive - C2C - Campaign/ Branding 

Arjowiggins- Social Media Campaign/ Animation

Grad Show - Collaboration- Concept Design/ Group Work/ 3D

Small Project:

Risograph - Day Brief - Collaboration - Learning new skills/ technical/ Concept

Personal Branding - Day Brief - Self Promotion/ Branding

[georginatidman]

Major Study Evaluation

Major study has been my favourite and most stressful of all projects I’ve done in the last three years. I really enjoyed the ability to be able to create your own project briefs and have such a length of time to create the work for them- this has also had its faults. Initially, it was quite daunting and having all these big ideas and end results of what you wanted the final designs to be before even having a brief; not really knowing where to start.

A Letter A Day… otherwise known as 365 days of type which started out as somewhat a passion project. I really wanted to just be able to experiment with a vast variety of materials and see how beautifully unique I could make each letter just through the use of everyday materials or objects but  by using them in a way that would be unconventional to most. I can see a difference in my designs from the early days of not really experimenting with colour, the limitations I used to work to without even realising and the fear to get my work out there for others to view. It has had it’s moments where trying to design everyday has been a challenge trying to think of something that I haven’t previously tried or trying to fit it in around other deadlines. But that has only creating more interesting forms as all the “obvious” solutions I’d already tried. I started incorporating more photography, considered lighting and even did a series of animating a letterform a day just to give myself more of a challenge and see how far I could push the craft of the letters. I’m pleased I didn’t just leave this as an online thing and did produce a book displaying the best pieces. I’m really proud with how it looks and how successful some of the designs turned out. The process of designing the book did take a lot longer than I thought. I was using InDesign but within that a programme that the publishing company recommended and I wish I had just created a normal PDF looking back. There was many annoying moments where images wouldn’t appear once exported, so it was tiring having to delete the contents of the pages and then re-import the deleted images over and over. On a positive note though, I’ve received quite a positive reaction to my work which helped motivate me to create better designs… On some days it felt like I was competing to better the last letter. It was also really useful to have the type talks happening at the same time as it helped inspire some of the designs.

The B-Hive brief was different for me as I’m not someone who considers herself a branding designer, there was also the time strain of having to create something in 2 days for the deadline. This actually worked in my favour though as it gave me that added bit of pressure to decide quickly on an idea and then just run with it and see what I could come up with. I’m pleased I still incorporated a craft aspect and created something with meaning and thought behind it. It was disappointing not getting shortlisted but on a personal achievement I’m pleased I stepped out of my comfort zone and tried something new. Having worked on it since I’m a lot happier with the concept and what I’ve produced however, the website prototype isn't at the finished result that I would’ve liked it to have been at. I would like it to have been more colourful and introduced an interactive map that made the site seem more family friendly and add personality which is something the brand wanted.

The grad show project was very successful. I worked in a group where we all seemed to be on the same page for many of the ideas so it was quite easy to come up with a platform for our concept and to agree on how we were going to present this. We wanted our pitch to stand out and offer an alternative viewpoint so we created a 3D model which was quite time consuming but gave us an idea of layout and how we could accommodate all students work. We chose not to brand our design we wanted it to be quite neutral so the framework wouldn’t detract from our work- this also meant there was room for others to be involved in the process as well. The diversity aspect of our design is what I liked most especially considering how many people we had to take into consideration, giving them room to make decisions for themselves but it still fitting with our look I think really made our idea strong.

The main strengths throughout major study would be my experimentation and technical skills production. I really tried to incorporate a wide variety skills and use programmes that I wasn’t overly familiar with. Each letterform design was initially created by hand in some way, then for instance the animated series I used both After Effects and Premiere Pro. Another key program was InDesign and getting used to the software and customising the layout to suit my needs. The collaboration skills in particular in the grad show project also was a trench as we all worked coherently together, communicating well and were able to persuasively sell our idea. The weaknesses were time management and being too ambitious in terms of what I wanted to accomplish in the time. I had so many ideas for where I could take these projects I got caught up in the idea process rather than whether it was all a reasonable thing to achieve in the time. I also didn’t account for other deadlines prior to the main deadline which required time to make adjustments. Looking back I would’ve preferred to have scheduled my time around the other deadlines and try not to go off track by other tempting possibilities.

[georginatidman]

Using the letterforms

One idea I was considering was a different platform... a website where my designs would give a glimpse into the over all design. Similarly to the layout of Instagram but when you click on the post it will show you examples of the letterform within a design associated with a brand... an example of this is shown below:

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Neville Brody Type Talk

A couple months back I went to Neville Brody’s type talk. It was really inspiring and probably the best one I’d be been to this year. It was amazing to see someone whose work you’ve admired for so long speak so openly about design and it was very motivating and inspiring.

[georginatidman]

I WANT TO SELL MY DESIGNS...

So... recently I’ve been looking into ways that I can take my designs further. I’m interested in selling my work but without the additional stress of having to buy in bulk so I’ve been looking at sites like cafe press and zazzle... I’m leaning more towards Zazzle just due to the guidelines on cafe press more to do with America’s laws and a lot more confusing when you don’t live in America. I’m hoping to have this set up before the exhibition is open as it would be a great way to enterprise and promote my work on another level.

[georginatidman]

181 Followers, 441 Following, 269 Posts - See Instagram photos and videos from Georgina Tidman (@gltdesign)

The additional letterforms of 365 days of type can be found on my Instagram page...  this is an ongoing project, new upload daily.

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Arjowiggins- video created to show the different uses of paper. Combining traditional with contemporary materials to create this end result.

[georginatidman]

Create

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Trace

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1- PLAY

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Possible loading screen for the web site for C2C

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Business Card Design

Chosen Design:

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C2C Extras

Envelope designs for tickets:

Smart card ticket designs:

Whilst researching and reading through the brief I kept getting a sense that they want it to be a special experience travelling with them so to keep with this I considered aspects of the journey from looking on the website, to purchasing the tickets, to the journey itself.

[georginatidman]

C2C Web Prototype

Web prototype I created just to give a visual idea of how I can see my idea working through their website... A new campaign which is useful to them for accessing different aspects of their personality. Slight error in the sizing of the prototype requiring screens to zoom out once but still successfully portrays the idea.

[georginatidman]

Logo Progression

New logo... I like how intricate the first logo I designed was but when you use it at a smaller scale it isn't as impactful and disappears into the surroundings- to me this is not a successful logo. I tried altering the shape of the discs around the main disc to see if that would make it more visually interesting and whilst this works as a loading screen not so much a logo itself so I decided to go back to ‘C2C’ and see how I could incorporate the letters into the brand logo again. The original logo for the company was boring and lacked imagination: 

... so this was in desperate need of a change.

[georginatidman]

First steps...

I used a mixture of nail varnish colours and water to create the majority of the designs. 

The images above were initial logo designs from the first few rough ideas where I was experimenting... kind of hoping inspiration would strike and I would stumble across something that just works a lot more successfully than these have.

The discs above were he different colour palettes that I liked and decided to move forward with.

Clearer visual of the meaning behind the discs. 

So the images above are where I tried experimenting to see if I could make the ‘C2C’ fit more coherently with the background... I didn’t like this effect at all. It looked weak in comparison and the lines looked childish.

SLOGAN FOR CAMPAIGN FOR SUMMER:

Although I like the striking use of colour in the design it loses the aspect of travel which is key to incorporate for this company. Not only that the design is quite overpowering and whilst it is good at grabbing attention it isn't helpful in conveying the message I wanted.

[georginatidman]

THEY’VE ARRIVED!!

So in the midst of being unwell I was rather chuffed when my books and business cards arrived in the post. I’m really pleased with how they’ve turned out... and exceedingly happy that they arrived in time!