What makes a good logo is it being displayed as a profound piece of imagery, which can mold to the product. The product can be either tangible or represent a person. Either way it’s the lips & mouth of the identity. The design campaign should act as if it’s the words and language spoken from the lungs of the business. Campaigns constantly change such as Louis Vuitton but they always use the same 100-year-old logo. You see, when you speak you can maybe use some lip balm or lipstick but your mouth will be the same. You can always fake an accent or speak in a different dialect or language. The greatest logos such as Coca-Cola & Taco Bell will always have the same names and the same shape of lips for the industry. That is my marketing philosophy. This logo for The Virge is the second version with color that molds to him as a music producer and different print material. This Logo has the ability to lower production cost with 1 color jobs and work well in 2 as you see here in the second version.