Every year there are a whole new set of changes brought in the way businesses market their products and services online. If your existing Search Engine Optimization (SEO) strategies are effective, it means that you could generate a significant amount of revenue. As SEO is an on-going process and there are new changes updated frequently, you need to constantly maintaining and improving your strategies; to keep up with the rankings you have worked so hard for. Hence, you can consider using different tools available such as Ahrefs for research and analysis, Google Analytics for tracking website traffic, SEO ROI calculator for measuring conversion goals, Google’s Consumer Barometer for targeting international audience, and much more. There are varied tools that help manage SEO. Read the following points to know more about these tools and their purposes.