What is TRP or Television Rating Point?
➤Understanding Television Rating Point’s:
Every week a list is published by BARC or Broadcast Audience Research Council every Thursday.
This list gives an aggregate percentage of which channel has been most-watched(or audience favorite) and which is least-watched.
Why do television channels need high TRP ratings?
Let us take the example of Television news channels.
On average single news is comprised of large investments like cameraman charges, news reporter charges, car/vanity charges, recording and editing, the traveling cost, hotel/staying charges all of these charges are to be fulfilled by the channels themselves.
➤Television Rating Point’s connection with advertisements
Now all this money is given by channels this implies a single news channel has to pay 20k-50k, and after calculating the total amount, it will be around 70 crores of investment yearly, which a channel on average has to make by news telecasting.
The question here arises, how do news channels make money to organize their telecasting on a large scale, and how?
ADVERTISEMENTS play the main role here.
Some big companies and advertisers offer the channels to show their ad for some time frame.
Based on the time duration that ad gets the whole day on that channel, it gives the amount.
Here comes T.R.P. in the picture.
Since there are a lot of news channels on television, an advertiser has a lot of options to choose from and to get high watch-time, the advertiser goes to the channel having the highest viewership.
Since you know viewership is directly proportional to profit. So, these T.R.P. ratings help to determine the top news channel where an advertiser could invest.